10 Marketing Blunders in 3D Printing

3D Printing Channel in cooperation with Partners International presents:

1. Being hard to find on Google

Can't spell it. Can't google it. Can't find it.

2. Confusing marketing and sales

Marketing is awareness, understanding &belief.Sales is the juncture point.

3. No branding. Poor branding.

Does your team know the definition of the word branding?

4. No clear offering to client.

What problem are you solving?

5. Not putting marketing people in charge of marketing

Would you let a marketing pro be in charge of engineering?

6. Budget set before goals and objectives?

Marketing budgets often poorly built.

7. No consistent, regular, marketing approach

An occasional press release is not "marketing."

8. No consistent messaging

"Repetition is reputation"

9. Complicated messaging

Make it simple enough for a 12 year old to understand

10. Marketing people brought in too late

When good marketing is an afterthought you're in trouble

Can we help?

For 3D Printing Marketing help: http://3dprintingchannel.com

For Marketing Advice: http://PartnersInternational.com