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The Aim
At the end of the six months we will have a tool kit that
will provide the basis of a marketing plan – a route map
by which you can bring your product / service directly to
market.
Our Goal
to lower the cost of getting customers by
50% and
increase the rate of keeping them by 50%
Bootcamp ethos
1. We do the work
2. We are accountable to each other
3. We help each other through honest, non-
judgmental feedback
4. We treat shared information as
confidential
5. We help new arrivals catch-up and keep
up
The Journey
Goals for Today
1. Set out our strategy
2. Share with you an audit template
3. Look at what’s already out there about
you in the ether?
4. Agree on what you need to do by next
meeting
The Six Month BIG Agenda
• July – Making a start
• August – Setting out you marketing
objectives
• September – Customer buying behaviours
• October – Differentiation: You and your
competitors
• November – Pricing for profit
• December – Rewarding your customer in
the right way
The Audit
A review of past and present marketing
strategies to:
1. Judge their effectiveness
2. Consider their relevance
How can WE improve?
Is this relevant for a new
business?HELL YES!
• Gain feedback before you begin
• Pre-plan for objections
• Learn from others
• Think about the data from day 1
• Fine tune your message