Marketing Ideas To Improve Tenant Occupancy

Source: (http://ariesgdim.com/2012/06/26/9-marketing-ideas-to-improve-apartment-occupancy/)

PROFESSIONAL GRAPHICS

brochure

move-in special

flyers

Using professional looking graphics for your advertising sets the tone for potential tenants and lets existing ones know management is making changes in a positive direction.

Professional graphics convey that property management is professional, competent, and care about their apartment community.

GET A WEBSITE

keywords

key phrases

Using apartment search finders is a great way to market your complex but having a website where you can control the content is even more advantageous.

Capitalize on:

specials property images floor plans amenities community events

A website is your 24 hour salesperson; you can use it to collect user information for applications and it can even be used as a fast and easy way for tenants to pay rent.

KEEP YOUR TENANTS HAPPY

Key to Retaining Occupancy:

• resolve issues in a timely manner

• ensure to let tenants that we care about their concerns

Factors of Occupancy Rating Increase

word of mouth

referral

discounts or bonuses for referrals

Get Socially Connected

Create a Facebook business page and get social.

o Event’s

o Specials

o Tenant communication

o Social media connectionSocial Networking Perks:

discount referral ad

online ad graphics

tenant occupancy rate increase

SPONSOR COMMUNITY EVENTS

promotion of fun and exciting activities in the community

showcase the participating entrepreneurs’ products and services

opportunity to market their goods and services

Network with Local Businesses

allow local businesses to display their ads and flyers in the office

bring forth interest in the local business by sponsoring some of community events

Check Out Your Competition

Spend some time walking or driving through other comparable apartment complexes.

Take note of what they are doing wrong and see if you can improve upon what they are doing right.

Shop your competition by calling and pretending you are interested in their property.

Find out what they do differently, and then offer your potential tenants something better and unique.

Offer Something Unique

o offer perks they can’t get anywhere or from competitors

o provide improved amenities

free wifi access for tenants

free coffee during office hours

flexible leases

o come up with original ideas that set your apartments apart from the rest.