MARKETINGIN AN ERA OF DIGITAL MARKETING ONLINE MARKETING AND SOCIAL MEDIA

INTRODUCTION• Presenter - Dr. Chantell Beaty, BS, MBA, DBA (Dr. Beaty)• Doctor of Business Administration in International Business• Bottom of the pyramid (BOP) marketing and Economics• Marketing and Certified Research• Global supply chain management and Logistics

PERSONAL BACKGROUND EXPERIENCE

• Sales and Marketing Background (Digital Marketing, Online Marketing, Social Media)• Book of Ruth Cosmetics (Buy from my own store/Tax Deductible)

• Independent Beauty Consultant and Sales Director, Mary Kay• Amway, Herbalife, GanoLife, (Network/Multilevel Marketing)• TriVita (Affilliate Marketing)

• Career Background• U.S. Federal Govt., U.S. Military (Air Force Civilian), Department of Homeland Security (FEMA), Private Sector (Sprint)• Retired Math Teacher (Pre-K – College in Basic Math, Algebra, Statistics, Calculus) – 2011

• Pyramid Learning Center – Tutored in Math and Science

• African Kmt History and Religion - Judaism, Christianity Islam (Social Media)• Faith Healing and New Life Ministries International

• (Past) Ministry as a licensed and Ordained Preacher• (Present) Spiritual leader who teaches about the origins of religion and African spiriuality

BUSINESS MANAGEMENT BACKGROUND • Founder/CEO/President (Social Media via Virtual Boardroom)

• IASC-International Alliance for Strategic Change, Inc. (For-Profit) [HQ: Fort Worth, Texas and VI, Lagos, Nigeria] [China, India]• Doctors of Business and Business Practitioners who help corporate entities thrive by

expanding their business strategy into the global market. [Texas, Georgia, Florida, North Carolina (Kenya), Nigeria (Enugu), Ghana, Zimbabwe, Jamaica] www.IASC.biz • Primary Client Alliance/Nigeria Treasurelight International Trust Limited

www.Treasurelight.com –Microfinance, Real Estate, Capacity Building• IASC Business Development Foundation (non-profit) – Help people with the

services that they need to take care of themselves and their families through small business and career development from the U.S. to emerging economies [Sponsor Orphanage – FOSKOF Uganda]

• IASC DBAedu University (private university) – Where we offer courses online for business leaders and entrepreneurs (Community Building – IASC DBAedu Fellows and Scholars (mentor 83 doctoral candidates)

SELF EMPLOYED• Sole Proprietary Owner

• C.R. Beaty & Associates (Brand) www.ChantellBeaty.com (Social Media)• Dissertation Coach Editor and Mentor, Certified Business Researcher and

Consultant, Global Community Activist, and Personal and Business Finance Coach [Published Author]

AGENDA• RENEW YOUR SUCCESS STRATEGIES IN MARKETING • Tips on how to save time and money• Three prominent aspects of marketing today that can save

money• DIGITAL MARKETING• ONLINE MARKETING• SOCIAL MEDIA (prominent trend)

LEADING INFORMATION• Importance of marketing and why emphasize

on marketing*• Working Marketing Plan• Working Business Plan• Business Canvas (snapshot without your strategy)

BACKGROUND• Personal working definition for marketing • Marketing is what you do in order to generate revenue for your business. • Marketing begins when a business person creates multiple ways to

translate (products, goods, or services) into (money, currency, or revenue) by way of engaging into social interactions with potential (clients, customers, or consumers) whom they convince need their product, goods, or services in order to close the deal.• Create• Translate• Engage• Convince• Close

BACKGROUND (CONT.)• Who is responsible for marketing in your

organization?• Why?*• When should we focus on marketing strategy?• Where should I market my products or

services?• How should I market my product or service?

ANALOG MARKETING• Definition

• A form of marketing with a fancy name for traditional marketing

• Examples • Flyers• Mail-outs• Telemarketing• Door-to-door• Word of Mouth (WOM)• Referrals

1. DIGITAL MARKETING• Definition• Any type of marketing that involves a digital platform.

• Examples of• Internet• Social Media• Mobile Phones (SMS)• Electronic Billboards• Digital and Television• Radio Channels

2. ONLINE MARKETING

• Search Engine Optimization (SEO)• Pay per click (PPC)• Email (mail chimp)• Video Marketing• Blogging• Content Marketing• Internet Advertising

• Network Marketing• Community Building• Location Based Marketing• Contextual Marketing• Affiliate Marketing• User Experience Branding (UxB)• Social Media Marketing*

(Walker, 2010)

• Definition• A form of digital marketing, yet, online or connected to the Internet. This

form of digital marketing funnels into many disciplines.

• Examples of Disciplines

3. SOCIAL MEDIA• Proud Executive Member of USAF Globe www.usafglobe.com• Definition

• Various websites and applications that allow for people to create content and share it while interacting with each other socially.

• Activity* • Facebook or Google+• Twitter• Instagram• Pinterest• LinkedIn• Snapchat

• Why social media?• Advantages – Laptop/Mobile Lifestyle• Disadvantages – Technology efficient and Physical Interactions and Networking • Which is why we have USAF Globe www.usafglobe.com

SOCIAL MEDIA DRIVES TRAFFIC• To your website! And back to other social media

platforms. 2-way traffic• May buy your products and/or services via shares

(Digital WOM)• Maintain analytics (Data)

clickscontactsemail

IT’S ALL ABOUT ENGAGEMENT• Social media keeps your customers engaged• Clicks, traffic, and shares• Feedback• Questions• Concerns• Overall how you are doing*

TRANSLATE ENGAGEMENTS TO CURRENCY!

• How? It’s all about creativity• Discounts 10% 15% 20% • Promote Coupons and gift cards• Service offers like 30 minute consultation with our international

director/Executive Blah Blah• Flash sales – until 12am CST receive 35% 40% off a product or

service• Free 30-day membership for our hoozywatzit program or our social

media rockstar group• Personal house or office visit or lunch break visit• A chance to be featured as a customer or client of the month when

you spend xyz amount of money with us• Don’t forget about your website 2-way traffic

CONCLUSIONRecap• Discussed - Colleague Examples/Personal Examples• Remember - Digital Marketing, Online Marketing, Social Media

1. Digital marketing and Online Marketing is a form of marketing that is cost effective (save time and money)

2. Online marketing is a form of digital marketing where you use the Internet to engage clients. This also includes websites and social media

3. Social media marketing is when you translate engagements in to revenue (currency)

QUESTIONS AND FEEDBACK

THANK YOUWWW.USAFGLOBE.COM

REFERENCES

• Walker, T. (2010). The 14 types of online marketing [Blog]. Retrieved from

http://tommy.ismy.name/14-types-of-onlinemarketing/#.V_MHGuArKhd