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Marketing in the
21st Century
Hello!I am Jim Socci
I am here because I love to give presentations.
You can find me at:@artistictoy.com
Let’s start with a simple ?
Why?
“Marketing can be thought of as a never-ending process of looking outward toward the
marketplace, inward toward the business, and reconciling these two views in order to optimize
the business performance.”
Advertising is NOT
MARKETING
So what’s the difference?
21st Century Business Challenges
More Creative Options
Social Media Streamlines Word of Mouth
More Consumer Choices
More Communication Choices
Buyers with Less Time
More Discrentionary Income
Tried & True Marketing TechniquesSTILL WORK !
SOLUTION: Continual Focus on Results
➜Listen to Marketplace➜Discover Client Pains➜Connect to Corporate Vision➜Communicate Solutions
Integrated Marketing Strategy
Our Objectives & Value Add:
Find and deliver Promo Products that deliver WOW reactions when your brand story is told. 1. Recommend products that ALIGN with platform. 2. Source highest quality products meet SAFETY
regulations. 3. INTEGRATE the products into branding strategy
for seamless distribution, storage, fulfillment. 10
Why Promotional Products?1. - Used alone increase brand interest 69%2. - When integrated with print ads generate more
favorable attitudes.3. - 88% of recipients recall advertisers name.4. - 47% of recipients keep product for more than 1
year.➜ 62% could recall the message
*Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and University of Texas at San Antonio 11
Where to integrate products?
12
Uses Uses
1. Brand Awareness 6. Employee Relations Events
2. Tradeshows 7. Not for Profit Programs
3. New Customer Generation 8. New Product / Service Introduction/Online Sales
4. Dealer / Distributor Programs
9. Employee Service Awards
5. Public Relations 10.
Customer Referrals
Developing a Promo Product Strategy
➜ The 5 Most Popular Promotional Products
13
Product Buyers Using
1. Wearables 30%
2. Writing Instruments 9%
3. Bags 7%
4. Calendars 7%
5. Drinkware 7%
Source: 2011 Estimate of Promotional Products Distributor Sales
It’s Not Hocus Pocus… It’s Focus!
Your Story
Communication Tools
Tweak Until Get Results
Questions to spark conversation:
➜ Who works with an Advertising Agency?
➜ Is your Advertising Agency working with your Promotional Consultant to help tell a better story?
➜ What is the primary difference between your Ad Agency and Promo Products Company?
➜ What is your purpose on the tradeshow floor today?
