On Purpose

Austin Independent Business Alliance Presents

The Magic & Science of Successful Marketing

Marketing is

a system

Definition of Marketing

Know Like Trust

•Who and how

•Ads

•ReferralsKnow•Web site/blog

•Reception

•NewsletterLike•Search

•Expert content

•Sales presentationTrust•Webinar

•Evaluation

•NurturingTry•Service team

•New customer kit

•Finance/deliveryBuy•Post project survey

•Cross selling

•Quarterly eventsRepeat•Results reviews

•Partner intros

•Peer2peer eventsRefer

The Marketing Hourglasssm

© Duct Tape Marketing – all rights reserved

•Who and how

•Ads

•ReferralsKnow•Web site/blog

•Reception

•NewsletterLike•Search

•Expert content

•Sales presentationTrust•Webinar

•Evaluation

•NurturingTry•Service team

•New customer kit

•Finance/deliveryBuy•Post project survey

•Cross selling

•Quarterly eventsRepeat•Results reviews

•Partner intros

•Peer2peer eventsRefer

Filling the gaps – product and process questions

© Duct Tape Marketing – all rights reserved

Be EnchantingThree Pillars of Enchantment

Always be Likeable

Always be Trustworthy

Always Have a Great Cause

Always Have a Great Cause

Think “DICEE”

Deep

Indulgent

Complete

Empowering

Elegant

The purpose of a business

is….

• Be profitable?

• To create and

keep a customer?

• To create and

keep a purpose

Purpose can be

• Innovation that attracts

• Culture that attracts

• Single idea like trust

or fanatical support

Rackspace

Purpose can be giving back

5 ways to make culture a

strategy

5 ways to make culture a

strategy

1. Green

5 ways to make culture a

strategy

1. Green

2. Yes!

Life at Zappo’s

5 ways to make culture a

strategy

1. Green

2. Yes!

3. People

5 ways to make culture a

strategy

1. Green

2. Yes!

3. People

4. Design

http://www.jonessoda.com/

5 ways to make culture a

strategy

1. Green

2. Yes!

3. People

4. Design

5. Freaks

pinkkisses.com

6 questions to ask your team

and yourself

1. Why are you in business?

2. What is your culture?

3. What is your mission statement?

4. Who are your followers?

5. How do you respond to trials?

Questions?

Door Prize

Your feedback

Complete evaluation form

• Your feedback

• Information

– 7 Steps to Marketing Success Report

– Request a marketing evaluation

– Get info about Marketing Training Camp

• Sept. 22

• Special offer for AIBA members

About Moxie MarketingMarketing with an Attitude for Small Business

• We help small business owners and service professionals realize their

business dreams

• Install small business marketing systems & equip your company with

great creative, tools and tactics.

– Strategy before tactics

• Powered by Duct Tape Marketing, Certified Consultant

• Simple, effective, affordable

– Collaborative Consulting

• Your Businesses Virtual Marketing Dept.

• Group Training

Services• Core offering: Guided Marketing Program (One-

on-one) – Your Virtual Marketing Manager

• Marketing Training Camp

• Referral Engine Group Training

• Social Media Group Training

• Match experts and contractors to match the

client’s needs and budgets (writers, etc.)

• Services: Constant Contact, SEO, Pixability

Video Marketing

Worked With

Sample Clients

Marketing Training CampNext “live” group starts Sept. 22

Rick L’Amie• Web: www.getmoxiemarketing.com

• Blog: www.marketingwithmoxie.com

• Twitter: twitter.com/MoxieMarketing

• LinkedIn: www.linkedin.com/in/ricklamie

• G+ ricklamie

• Email: rick.lamie@getmoxiemarketing.com

• Phone: 512.814.MOXIE (6694)