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Marketing plan of Asia Cold Chain Show 2015

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Asia Cold Chain Show is your chance to meet the cold chain community from

not only Thailand but from ASEAN and other Asian countries. The focussed

event is designed in a way to cover the entire value chain of cold logistics

sector.

Key Segments

Cold Storage I Cold Transport I Cold Supply Chain

What’s the concept?

Cold Storage I Cold Transport I Cold Supply Chain

All three exhibiting segments would cover an in-depth representation of

equipment, technology and service providers to ensure maximum benefit to

buyers coming from all over the world.

The exhibition is beneficial for professionals from pharmaceutical, dairy, retail,

fruit and vegetable exporters, meat & poultry, food processing, cold logistics

companies, horticulture and allied sectors.

Cold Storage

It all about building, running and maintaining a temperature controlled storage facility.

This important segment of the exhibitors caters to the existing facilities who are

looking for an up-gradation as well as the new facilities coming up in the region.

Key Exhibitors Profile:

Pre-Engineered Building Fire & SecurityPre-Engineered Building

Customized Flooring

Compressors & Condensing Units

Dock Levelers

Insulated Doors & Accessories

Puff Panel & Insulation Material

Refrigeration & Accessories

Valve & Spare parts

Storage & Racking solution

Material Handling Equipment

Fire & Security

Data Loggers & low temperature

instruments

Humidifiers & Dehumidifiers Equipment

Generators

Pre-Insulated Piping & Pipe Insulation

Conveyors Belts

Cooling Towers

Cold Rooms & Allied Equipment

Racks & Pallets

Cold Transport

This segment covers the next level in cold logistics with providers of reefer vehicles

and containers as primary exhibitors. The profile caters to all leading transport, supply

chain and shipping companies.

Key Exhibitors Profile:

Reefer Vehicles FabricatorsReefer Vehicles Fabricators

Trucks & Pick up Vans

Mobile refrigeration units

Reefer Containers

Mobile Generators

GPS tracking systems

Cold Supply Chain

This segment forms the core of our exhibitors with leading logistics companies display

their services to a vast profile of buyers. These companies also happen to be buyers of

other two segments in the show. A dedicated Cold Supply Chain Zone is created to

facilitate these key players in the entire value chain of cold logistics.

Key Exhibitors Profile:

Supply Chain Companies Cold Transport CompaniesSupply Chain Companies

Cold Storage Lease Companies

Cold Storage owners

Cold Transport Companies

Cold Chain Consultants

IT Support & GPS companies

We at Manch Communications, organize events with three key objectives:

• Creating niche B2B events for business match-making

What’s the objective?

• Engaging senior level management of buyers to ascertain

decision making

• Proving ROI to our exhibitors by delivering right quality

visitors

What is the USP ?

Unique Mix Unique Mix

Of Buyers

Who all will visit the show?

Cold Storage Owners

Cold Chain Consultants

Cold Storage Engineers & Technicians

Agro & Agriculture

Fast Food Chains

Fruits, Vegetables & Flowers Exporters

Professionals and decision makers from:

Cold Supply Chain Companies

Pharmaceutical Companies

Retail Chains

Dairy, Milk & Processed food

Restaurant & Hotels

Seafood & Fishery Companies

Focus Countries:

Thailand

Myanmar

Vietnam

Indonesia

Malaysia

Bhutan

Japan

Philippines

India

Show Promotion Strategy

Generation of business and maximization of returns on investment and objectives is

the key MANTRA of trade fairs organised by Manch Communications.

Here’s an overview of some of the key activities we undertake to ensure you get

leads - before, during and even after the show.

Digital Marketing Campaign: E-mailers |Web advertising | e-newsletters | SEO | Digital Marketing Campaign: E-mailers |Web advertising | e-newsletters | SEO |

SEM campaigns | personalised e-mailing | promotion via portals | online event

listing | inter-show promotion | Social Media – LinkedIn, Facebook and Twitter

Advertising & PR: Media partnerships with trade magazines | association tie-ups

|advertising with leading newspapers and trade media | press release circulation |

pre-show coverage | SMS campaigns

One-on-one meetings: Pre-qualified one to one meetings between visitors and

exhibitors.

Event Call Centre: A team of tele-marketers are dedicated for managing queries

and for providing information to our visitors, VIPs and exhibitors.

VIP Buyer Programme: Top business buyers from various industries are shortlisted

and approached to attend the event. As VIPs, they are offered a bunch of benefits

which make their visit special to the event.

Exhibitors’ Programme: Exhibitors get advantage as marketing programmes run by Exhibitors’ Programme: Exhibitors get advantage as marketing programmes run by

us help them to generate leads and make contacts during the event. Pre arrange

meetings with buyers for business match making.

Association Tie-up: Show Promotion would be done through user specific

associations from each country. Inviting the members to visit the show, who could

be the key buyers

Support from Chamber of Commerce: Top buyers from each country would be

invited as VIP through respective Chamber of Commerce

Business Matchmaking

We run a business matchmaking programme during the event, where buyers

(visitors) and sellers (exhibitors) fix up their face-to-face meetings prior to the event.

Business Matchmaking programme involves 3 steps:

1. The buyer (visitor) must register online (free of cost) to visit the event and to

become eligible for the programme. become eligible for the programme.

2. Once registered, they can approach show team to request a meeting with any

exhibiting company using ‘Appointments’ section on event website.

3. The seller (exhibitor) must send show team the list and pictures ‘products and

solutions’ which they will showcase or promote during the event. The information

is placed under ‘Live Machinery or Products on Display’ section on event website

for all registered visitors to see and explore.

Conference: Asia Cold Chain Congress

Asia Cold Chain Congress in conjunction with the ACCS 2015 is an industry conference on:

‘Exploring new strategies and opportunities to grow cold chain business’

Scheduled for 22-23 July 2015 in Thailand, the Asia Cold Chain Congress will feature a

panel of distinguished speakers from Cold Chain Companies, Cold Storage Owners, Food

Companies, Pharmaceutical Manufacturers, Fish & Meat Producers, Dairy Product Companies, Pharmaceutical Manufacturers, Fish & Meat Producers, Dairy Product

Companies and other large users of cold chain from key ASEAN markets who will be

sharing their experiences with top buyers from Thailand and the rest of Asia.

We invite and encourage more and more senior level executives from buyer industries to speak at the forum and share their expectations and experiences

You Jump I Jump !

As the name suggests, we consider exhibitors as

our partners and provide special marketing tools

for promoting their participation and booth among

their target audience to achieve ROI. This has

really worked well for us as well as exhibitors. Its

an investment we really want to do more in every

edition of our event.

Here’s an overview of some of the key

tools/activities we undertake to promote

your product/brand:

Exhibitor Signature | Web Banner | E-mailer | Personalised

Exhibitor Invitation Cards | Product Profile in E-newsletters &

Printed Newsletters | Social Media Postings | Logo on show

website | Product Segment specific press releases on show

website | Interviews of top exhibiting brands published on

website & e-newsletters

An exclusive VIP Buyer Program is going to run two

months prior to the show. Top 500 buyers will be

identified and invited personally by marketing team. A

separate VIP concierge desk will be set up to facilitate

their visit to the show.

All exhibitors would be asked to send their VIP list (max

50) to organizers by 30th April. The data would be

consolidated and handpicked 500 will be enrolled in this

program. A wide range of exclusive services will be offered

to our VIP guests:

1. Fast track entry into the event through VIP Concierge Desk

2. Access to VIP Lounge having complementary facility of refreshments and wi-fi.

3. Invitation to Netwroking Reception

4. Complementary stay for one night at a hotel through TCEB program.

5. Pre-fix meetings with exhibitors

6. Access to Asia Cold Chain Congress.

to our VIP guests:

E-Mailers/E-newsletters

Personalised Exhibitor E-mailers

(to be used by Exhibitors)

Newsletters

• Web Portal Listing • Social Media Marketing

Road Shows & Personal Meetings

A promotional road show was organized in Yangong, Myanmar to promote

Asia Cold Chain Show with the help of TCEB on 19th March 2015. Over 85 key

buyers, associations and local media attended the event from all over

Myanmar.

Scheduled Meetings and Events:

Japan – 21st April, TokyoJapan – 21 April, Tokyo

Philippines – 23rd & 24th April, Manila

Indonesia – 27th & 28th April, Jakarta

Malaysia – 29th to 30th April, Kuala Lampur

China – 6th to 8th May, Shanghai

Vietnam – 11th & 12th May, Hanoi

Thailand – 15th May onwards

Meetings scheduled with associations, media and key

buyers in each country.

Who are supporting us?

The show has got an extensive support from international associations, trade bodies and

industry media. Expect more to join in next one month.

• Warehouse, Silo and Cold Storage Business Association, Thailand

• Bureau of Logistics, Department of Primary Industries and Mines, Ministry of Industry

• Eurammon, Natural refrigerant Association, Germany

• IIAR, Ammonia Association USA

• FCAOI, India

• BCCI, Bhutan

Contact Us

Ms. Parintorn Ussawalerdpaiboon (Apple)

+66 (0) 92 272 1442

[email protected]

Mr. Prashant Narain

+919899622090

[email protected] [email protected]@manchcommunications.com