Marketing Presentation

By Chloe Barton and Sammie Bridgeman

Tuesday, 9 July 13

MARKETING OBJECTIVE

What we want out of our campaign.

✓To make young people more aware of text based games

✓To promote our game positively

✓To promote Twine using social media

Tuesday, 9 July 13

TARGET AUDIENCE15-25

Casual Gamers - People who do not like to spend a lot of money on games

Students who are aspiring photographers and journalists

Enjoy watching films with a survival horror genre

Someone who likes to try new things

Tuesday, 9 July 13

TARGET AUDIENCE RESEARCH

Tuesday, 9 July 13

THE FOUR P’S

product : about the game

price : free

placement - twinehub and social media

Tuesday, 9 July 13

PROMOTIONAL IDEAS

We are going to sell computer mouses that are going to be covered in blood splatter. We got this idea from an image we saw on google of a Playstation controller that was blood splattered too. We will have our logo in the bottom corner so people know what we are promoting.

- Facebook & Twitter Pages- Merchandising- Flyer and Leaflet handouts

Tuesday, 9 July 13

DIRECT MARKETING IDEAS

- Leaflet handouts done by zombies so it is a sort of zombie attack. Zombies will give you a flyer and a hug.- Hand out the flyers at the opening of World War Z so that it is related to the genre.- Use QR codes to direct our target audience straight to the game

Tuesday, 9 July 13

INDIRECT MARKETING IDEAS

- Public Relations Campaign sending free merchandise to bloggers ask for an article.

- use Pinterest to add fun images of characters from the game e.g have people dress up as zombies for a photo shoot - Facebook, Twitter, Tumblr and YouTube ads.

Tuesday, 9 July 13

COSTS OF ADVERTISING.

Tuesday, 9 July 13

EDIBLE IDEAS & QR CODES

Improvising by using the QR codes on cocktail sticks.

Horrible looking treats to intrigue our target audience - Gingerbread zombie men and a

brain cake

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RELEASE DATES

Tuesday, 9 July 13

LEGAL CONSTRAINTS

Reading through the CAP Code we decided to limit people to one cake per person as the code says do not encourage excessive eating of food.

Proof of purchase is required e.g a receipt to all customers

Clearly state that the game is free and that there are no hidden costs unless buying merchandise

Tuesday, 9 July 13

Thank you for watching our presentation and enjoyed our

cakes.

Tuesday, 9 July 13