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Accountants and solicitors would traditionally have shied away from marketing their services, and many would have felt that marketing activity was beneath them or even is some way “dirty. The reality is that the professions are feeling the economic downturn as much as any other sector, and marketing professional services is more necessary relevant now than it has ever been. This presentation looks at the basics of marketing as it applies to professional services. and
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Marketing Professional Services
2011 © Copyright Helen Cousins, Xcel Business Solutions 2011
Helen Cousins
for
Interim Managers Group
15.12.11 2
Business Development Strategy
15.12.11 3
Building a Business
People, not technology, build businesses.
Nothing will change that.
15.12.11 4
Marketing is Essential
“The purpose of business is to create and keep a customer.”
Peter Drucker (1909 – 2005)
15.12.11 5
Marketing is Essential
No Clients?
No Value
No Busines
s
15.12.11 6
A fine line: Self Employed vs. Unemployed
15.12.11 7
A fine line: Self Employed vs. Unemployed
15.12.11 8
Self Employed vs. Unemployed
15.12.11 9
Marketing 365
15.12.11 11
Social Media are not a Strategy
15.12.11 12
Sales Are NOT Dirty
15.12.11 13
Sales Are NOT Dirty
15.12.11 14
Everybody is in Sales
15.12.11 15
Networking Offline
15.12.11 17
Networking Online People
15.12.11 18
Building Your Business
15.12.11 19
Be Excellent
Business needs to work. Technology can’t fix broken business
models.
15.12.11 20
Build a Reputation
15.12.11 21
Be memorable
15.12.11 22
Build a Network
15.12.11 23
Leverage Your Skills
15.12.11 24
Be Employable
15.12.11 25
?Thank You
Questions?
15.12.11 26
Connect with Xcel Business Solutions
Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that I know in the real world
Helen Cousins