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MARKETING STRATEGY 2013Commercial presentation for fashion retailers
December 2012
About meSpecialization: • Personal and Corporate BRANDing, Image and Style, Psychology of
Color, Social and Business Etiquette, Technologies of Presentation• Visual communications online and offline• PR and EVENT-marketingProfessional background:• Specialist in Marketing PR on following markets such as RETAIL,
B2B, services – more than 8 years overall (ОАО Rostelecom, Crona KS group - IT, Business-Master Corp. - Consulting, Beauty center Doctor Scheller, Premiara Club - Loyalty Club, Transport company KIT, Tourism Center LA TERRA)
• Consultant on Personal and Corporate branding. Course «Personal Image at school of Kazakova N (London - Yekaterinburg). Seminars at Bychkova S (top-stylist, Imageology Institute, Yekaterinburg), Nicolas Koro (Moscow).
In search for entertainment
Services is more than benefit. It is about entertainment experience: ladies, men, family
Discounting is a bad strategy
• Discounts vary 5-50%• Discount leads to 85-
90% of lost profit• Only 20% of companies
manage discount programs wisely
• More than 53% customers prefer non-monetary privileges
Return on marketing investment
Magazines - Online Official – personal relations
Let’s set the goals:
BUSINESS
• Increase market share• Boost sales• Raise profit
BY INCOMES & COSTS
MARKETING
• Attract new customers• Retain loyal clients• Spread word-to-mouth ads• Improve brand awareness
BY CUSTOMER EXPERIENCE
How to do it?
• From customer experience to customer satisfaction
• Effective marketing investment
• Replace magazines with online and events
• Loyalty programs• Free services = privileges
• Loyalty programs• Event-marketing• Trainings for personnel
Idea #1. LOYALTY PROGRAMS
2 from 3 companies implemented loyalty programs. Discounts lead to profit losses. Privileges help to reduce customer outflow 2-3 times and increase profits 20-30%.
Idea #2. EVENTS FOR LADIES
LANA CONSULT Ladies courseUp to 50 participantsPartners: magazines, photostudio, fashion brands, beauty saloons
Idea #3. MIXED EVENTS
Univerbyt Trade Center (Russia)3 main partners (VISA, Okami motors, restaurant KEF), 50 fashion shopsSales nignt, buffet zone, fashion show, body art, test-drive of cars1915 participants, 10 leading magazines, 2 TV channels
Idea #4. Styling for clients
• More than additional service – privilege for regular customers• Helps to increase sales• Makes customer experience unforgettable• Adds brand value
Contact Us
By phone: +965 65164407 (Kuwait)By email: [email protected] skype: ceo.lestar
I wish prosperity for your business,Lana Kasatkina.
For better solutions!