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One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.Firms of all sizes (with clients of all sizes) struggle with the central question:This is my keynote slide deck, where I ( 1. help you understand the fundamental macro-societal shifts impacting marketers 2. provide guidelines for how to thrive as a marketer in the new environment 3. share the ground rules for the new marketing 4. educate you on the key concepts of using Social Media as a marketing channel 5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategysee www.jer979.com/speaking for more info
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Marketing Survival Strategies for the
Attention EconomyJeremy EpsteinMarketing NavigatorNeverStopMarketing.com
Habits and Consequences…
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Slide Credit: John Moore (BrandAutopsy.com)
Laptops Up!@jer979
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It’s an Attention Economy
Do You Have Permission? Really?
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Blockade 1.0@jer979
Blockade 2.0@jer979
Blockade 2.0@jer979
Marketing as Gasoline, Not Matches
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Find Your Raving Fans@jer979
Ridiculous Reach of the Individual
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So, Now What?
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Above All, Be Remarkable@jer979
Shhhh….. Listen@jer979
Relevant Participation@jer979
Be the Connector@jer979
Advocacy as Practice@jer979
Be Authentic@jer979
Openness, Don’t Try To Hide…
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How It All Comes Together…
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Community Driven Marketing
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Identify Cultivate Activate
Thank you!!
Whitepaper: Power of the Raving FanCommunityDrivenMarketing.com
Blog: [email protected]
linkedin.com/in/jer979
@jer979
www.neverstopmarketing.com
