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Marketing to women online
Deepika Bajaj
Founder, Invincibelle LLC.
Who am I?Name: Deepika BajajFounder, Invincibelle LLC
Favorite Quote: Be the change you want to see
Passion: Success to ALL.
Did you Know?
Communication
Connection
Connection
Community
Convenience
Conversation
Where are women?
Marketing to women onlineTerminology
The percentage (%) of an audience exposed one or more times to a communication vehicle within a specified period of time
Reach
Frequency
Average number of times those who are reached have an opportunity to be exposed to a message within a given time period
Marketing to women onlineTips
Websites for women
• Website explains who you are, what you do, and why people should care
• Links that engage visitors and create persuasive momentum
Focus on relationships• ONLINE - create relationships
with your customers by answering her questions, speaking her language, and listening to her.
Act with Integrity
ONLINE - If you tell her it will ship from your warehouse within 24 hours, it needs ship within 24 hours
Don't Focus on the Money
ONLINE - price is a viable comparison point. but the lowest price does NOT always win.
Be an Expert
• ONLINE - create a section of your website that answers her questions and provides valuable
information - free.
Take 100%
ONLINE - in your error messages, don't blame her, blame yourself. Don't say "you failed to fill in the following fields correctly".
Are you viral?
• The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."
-eMarketer founder and CEO Geoff Ramsey
Presentation created by
INVINCIBELLE - Deepika Bajajwww.invincibelle.comwww.deepikabajaj.com www.blog.invincibelle.com
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