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MARKETING TRANSFORMATION!SUCCESS STORIES
EPISODE 2 | Lauren’s Hope
This is !Jenna White.
2 LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM
Jenna is the Marketing Director!of Lauren’s Hope, !an e-commerce company !that provides !fashionable !medical alert !bracelets.!
3 HTTP://LAURENSHOPE.COM
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Like most e-commerce companies, Lauren’s Hope needs to drive traffic to its website and then !convert those website visitors into customers.
5 HTTP://HUBSPOT.COM/MTW
But that was before !she realized how much !more targeted !& cost-effective !her efforts would be !if she focused less !on getting in front !of customers & more !on getting found "online.!
6 HTTP://HUBSPOT.COM/MTW
So Jenna decided to transform !her marketing from mostly outbound !to mostly inbound—which meant !focusing more on blogging, !search engine optimization, !& social media.!
7 HTTP://HUBSPOT.COM/MTW
And !the !results?
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600% !
9 HTTP://HUBSPOT.COM/MTW
spike in website traffic.
40% !
10 HTTP://HUBSPOT.COM/MTW
year-over-year !sales growth.
marketing "transformation.
11
That’s a real
HTTP://HUBSPOT.COM/MTW
Last week I spoke with a customer !who found us through our blog, !became a subscriber !& was sharing our website information with others"BEFORE placing her first order. !
If I had to choose one word to describe !the effects of inbound marketing !it would be: !
GROWTH.”
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“JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE
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57% of businesses have !acquired a customer !through their !company blog.
SOURCE: HUBSPOT, 2011
FACT:
14 SOURCE: HUBSPOT, 2011
67%of B2C companies !
and 41% of B2B companies
have acquired a customer !through Facebook.
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70% !of the links search users !
click on are organic—not paid.
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
IT’S TIME TO
YOUR MARKETING.
TRANSF RM
16 HTTP://HUBSPOT.COM/MTW
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MARKETING "TRANSFORMATION "WEEK
5 days. 50 prizes. 500 tips.!
Learn, win, transform! http://HubSpot.com/MTW
April 4-8, 2011