Value, Marketing, Selling, Value Propositions, Value Adding, Sales
Text of Marketing, Value, Value Propositions, Selling, Value Adding, Sales
1. Value Propositionprice value Dr Bryan Mills BEIT
4. Benefit Emotion Price
5. Benefit Emotion Price
6. People are most receptive if the information that is offered matches their needs: either conscious needs or the latent desires generated by their immediate surroundings. Even now the most valuable content is user generated: Honey, Ill be home late tonight
7. Rogers Innovation ACCORD model: Relative Advantage to what it replaces Compatibility with current behaviors Complexity ofcommunicating the benefits Observabilityof the products benefits Risk of product failure Divisibility or trialability innovators, early adopters, early majority, late majority, and laggards
9. Understanding the Value Proposition What benefits are they willing to pay for?