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COMPELLING. PROVOCATIVE. THRILLING. EMPOWERING.

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Page 1: Marketingdesk email giff.may22.2014 copy

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Page 2: Marketingdesk email giff.may22.2014 copy

Greenwich International Film Festival

These are the adjectives that describe the films that play in the

minds of tomorrow’s great filmmakers. Greenwich International

Film Festival aims to celebrate these gifted artists annually and to

promote Greenwich, Connecticut, as a film and visual arts epicenter.

Set in Greenwich, an affluent community of art lovers located

45-minutes outside of Manhattan, this carefully curated Festival will

connect an audience of prospective financiers, distributors and film

lovers with rising stars in the film industry. The Festival’s mission is

two-fold: to provide filmmakers with a platform to showcase their

work with the goal of finding financing and distribution and to

harness the power of film to serve the greater good.

The inaugural Greenwich International Film Festival (GIFF)

event will take place June 4th through 7th, 2015. The Festival’s

supporting workshops, seminars and screenings throughout

the year will cultivate a burgeoning visual arts community in

Greenwich and beyond.

Compelling. Provocative. Thrilling. Empowering.

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www.greenwichinternationalfilmfestival.org

There is a void in the movie market place today. Just over 5% of

movies made each year actually make it to a movie screen, and

the business models that helped the independent film world

flourish over the last 25 years have changed dramatically. With

consolidation in entertainment, particularly among studios and

exhibitors, it is increasingly more difficult for a small film to reach

its audience. Many major studios have closed their independent

film divisions. Additionally, exhibitors have been challenged by the

difficulty of rising costs and there has been limited growth in venues

that can show movies. This has created a need for filmmakers to

find funding and distribution elsewhere. GIFF is determined to fill

this need by providing them with the opportunity to connect with

vital resources, capital, press, and online exposure.

The Need?Greenwich makes an ideal location for a film

festival due to its close proximity to high profile

film talent, journalists, film schools and potential

investors. It is easily accessible from surrounding

communities in Fairfield and Westchester

Counties, as well as to cosmopolitan markets such

as New York City and Boston. It is home to some

of the world’s most influential industry leaders

and to a community of urban sophisticates, who

are avid patrons of the arts.

Why Greenwich?

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Greenwich International Film Festival

Our AudienceGIFF attracts an audience of sophisticated, affluent and

highly educated people who embrace the art of film. A recent

demographic profile survey of people planning to attend the

inaugural GIFF event reveals that:

96% of our audience is between the ages of 26 to 50

100% of respondents have a college degree, with

53% holding a graduate degree

(85.4% of respondents)

51% take 2 to 4 vacations a year;

31% take 5 to 7 vacations a year

Audience interests include: PublicityA publicity campaign promoting the inaugural Film Festival

will target local & national newspaper, magazine, television

and online media outlets, such as: The New York Times,

Huffington Post, Hollywood Reporter, New York Daily

News, Greenwich Magazine, AD Age, Automotive News,

Wall Street Journal, Variety, New York Post, Filmmaker

Magazine, Access Hollywood, IndieWire, and Entertainment

Weekly. Traditional and digital media efforts are estimated

to generate a minimum of 25 million media impressions.

92% Travel

88% Movies & Music

82% Fitness & Health

74% Reading Books

72% Fashion

67% Wine

53% Home Improvement

39% Investing & Finance

24% Electronics & Computers

21% Cars

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www.greenwichinternationalfilmfestival.org

Per our mission, GIFF will harness the power of film to serve

the greater good by benefiting an important cause each year.

A percentage of funds raised will go to support this endeavor.

GIFF will be funded by a variety of sources including corporate

sponsorships, individual underwriting, ticket sales, fundraisers,

entry fees and grants. The following chart outlines our

anticipated sources of funding.

GIFF Gives

Funding

45% Sponsorships

26% Ticket Sales

19% Individual Underwriting

6% Fundraisers

3% Entry Fees

1% Grants

Page 6: Marketingdesk email giff.may22.2014 copy

Greenwich International Film Festival

GIFF Event DetailsBackground

The Greenwich International Film Festival (GIFF) was founded by Carina Crain, Colleen deVeer, and Wendy

Stapleton Reyes to bridge the worlds of film, finance, and philanthropy. The Festival will feature 25+

international films, exciting opening night parties, an honoree screening event, and an Awards Ceremony

to celebrate some of the best in film.

DatesJune 4th, 5th, 6th, and 7th, 2015

LocationGreenwich, CT, is a community filled with art enthusiasts located on the water, just over the New York

border with easy access to airports and train stations.

AttendanceThe Festival will be attended by an audience of more than 10,000 people, including film talent, financiers,

journalists, tastemakers, moviegoers, and Greenwich residents.

VenuesScreenings and events will take place at several venues, all within walking distance of each other to create

an authentic festival village. Venues include: Greenwich Bow Tie Cinemas, Roger Sherman Baldwin Park,

L’Escale, Arch Street and other area businesses surrounding Greenwich Avenue.

Travel/LodgingFor travel, lodging and restaurant recommendations, please visit www.greenwichinternationalfilmfestival.org

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www.greenwichinternationalfilmfestival.org

PassesThe Founder’s Pass offers the ultimate experience for our

top, year-round supporters. It includes “V-VIP” admission with

reserved seating for two guests to all year-round events and to

the Festival with special access to meet esteemed guests and

film talent, through June 2015. It also includes V-VIP access to

Party, the Awards Ceremony, the honoree screening event,

and more, as well as VIP shuttle service around the Festival,

parking, two VIP swag bags, acknowledgement in Greenwich

Magazine and on our web site, a 1/2 page ad in our program,

the ability to sponsor a film screening at no additional charge,

from anywhere in Greenwich. The passes include transferability

advance to someone else through our office.

The Premier Pass allows you to enjoy the Greenwich International

Film Festival at the VIP level. It includes VIP access and reserved

seating for one to all GIFF screenings, lounges, receptions, panels,

event, and more, as well as VIP shuttle service around the Festival,

parking, a VIP swag bag, acknowledgement on our web site and in

Greenwich Magazine, and a 1/4 page ad in our program. It includes

general admission to our other year-round events, and transferability.

The Greenwich Pass offers a way to enjoy all of the events during

the Festival in June 2015. It includes reserved seating for one at

screenings up until 20 minutes before the start of the films, access

Awards Banquet, the honoree screening event, shuttle service around

the Festival, a gift bag, and acknowledgement in our program.

Additional tickets and passes will be available two months in advance

of the Festival weekend.

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Greenwich International Film Festival

SponsorshipOpportunities

Greenwich International Film Festival presents a unique opportunity for brands

include glamorous events, rising and established cinema stars, support of a

beloved charity and a beautiful setting on the water. Sponsorship opportunities

give your brand access to our sophisticated audience of film talent, influencers,

industry leaders, art lovers and Greenwich residents. Events, forums and

screenings throughout the year, as well as the Festival’s social media campaign

and a highly interactive website, will extend your brand’s impact.

We will work with you to customize a package that meets your brand’s

of the following:

Events: Greenwich International Film Festival Presenting Sponsor, Filmmaker

Screening, Private Receptions with our VIPs

Venues: V-VIP Lounge, VIP Tent at Roger Sherman Baldwin Park, Bow Tie

Cinema, Arch Street, the Media Center for Press & Industry, and more

Programs: Panels, Filmmaker Q&As, Honorary Tributes, and more

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www.greenwichinternationalfilmfestival.org

Other Potential Sponsor Benefits:

Receive category exclusivity

Generate strong brand impact and visibility: Promote your

brand on our awards, signage, the VIP shuttle buses, popcorn

bags, the Step & Repeat, gift bags, volunteer shirts, and event

merchandise

Industry Screening Schedule

Film Festival

Sponsor an award, venue, screening, event, or booth during

the festival

Give your clients and employees the star treatment.

Entertain them in our V-VIP Lounge, our VIP Tent, at our

exclusive parties, at screenings, through theater signage,

or acknowledge them from the stage at events. Give them

the unique opportunity to attend special meet & greets with

filmmakers and celebrity guests

Promote your brand in our press releases, web site, social

media campaign, program, and other marketing materials

Sample your products: at product sampling booths, at your

own private cocktail reception, in VIP swag bags, Festival gift

bags, and at other events

Align your brand with GIFF through licensing opportunities.

Additionally, enjoy access to use our event photos on your

web site or in your promotional materials

Get the rights to exclusive content: interviews, party footage,

live streaming from our Awards Banquet and more

Get the opportunity for data collection & access to our mailing lists

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Greenwich International Film Festival

To learn more about the Greenwich International Film Festival,

discuss sponsorship opportunities, purchase Festival passes, or

make a donation, please contact us directly. We look forward to

celebrating the visual arts with you at the first annual Greenwich

International Film Festival.

www.greenwichinternationalfilmfestival.org

Email: [email protected]

facebook.com/GIFF2014

twitter.com/greenwichfilm

greenwichfilmfestival.tumblr.com

instagram.com/greenwichfilmfest

Executive Board

Richard Brener

Dennis Ever

Julie Fareri

Jenna Bush Hager

Michael Imperioli

David Levien

Avram Ludwig

Clea Newman

Clay Pecorin

William Richards

Deborah Goodrich Royce

Jeb Stuart

Mark Teixeira

Emily Wachtel

George Walker