MARKETINSIGHT What you really need to know about your campaign ………….......…..…………………… ………… ………….......…..…………………… (This Deck Was Designed For) (Delivered By) (Date) Client Name October 10, 2010 1
A presentation detailing a suite of campaign reporting tools.
Citation preview
1. MARKETINSIGHT What you really need to know about your
campaign ......... ......... (This Deck Was Designed For)
(Delivered By) (Date) Client Name October 10, 2010
2. IS THE CLICK DEAD? (We wouldnt say that, but it can be a bit
of a trap) 3. CLICKERS HAVE DECREASED (only 16% of Internet
usersclicked on an ad in Mar. 09) by half since 2007 *comScore,
Mar. 2009 4. BUT THAT DOESNT MEAN YOUR CAMPAIGN ISNTIMPACTING YOUR
BRAND 5. 6. DISPLAY ADVERTISINGCAN EFFECTIVELY LIFT MESSAGE
ASSOCIATION AD AWARENESS BRAND FAVORABILITY PURCHASE INTENT 7.
powered by comScore *Get the real dirt on your campaigns. 8. sales
market insightmeasures all stages of the cycle 9. Measures Reach,
Frequency, GRPs and Demo Delivery of Your Campaign1. AWARENESS 10.
Measures attitudinal lifts such as awareness and perceptions 2.
CONSIDERATION 11. 3. PREFERENCE Monitors Behavioral Changes Such as
Visiting Websites and Searching 12. 4. PURCHASE Measures Impact on
Online Sales and Offline Sales
