© 2011 Marketwire

Investor Relations:

How Corporations and Their IR Firms Can Leverage Social Media

for Investor Outreach

Darin Wolter

Executive Vice President, Global Sales

Discussion Topics

• What social media means for the IRO

• Companies that use social media for IR

• Examples of social networks

• Best practices

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What social media means for the IRO

• Understand compliance and disclosure• SEC and Reg. FD

• Social media policies and guidelines

• Transparency and accessibility

• Identify and maximize opportunities• Establish thought leadership and influence decision-making

• Extend reach

• Listen, monitor, engage

• Contain crisis situations

• Enlist new technologies

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What social media means for the IRO

• Raise awareness among potential investor and communicate with shareholders

• Get the C-suite involved

• Launch new products/services

• Gain more insight• What is being said about your company?

• What is your company saying?

• What tools are your investors using? Where do they go for information?

• Who are the key influencers?

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IR Magazine – January 2011

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Companies that use social media for IR: Cisco Systems

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Companies that use social media for IR: Caterpillar

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Companies that use social media for IR: Dell Computers

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Companies that use social media for IR: Intel

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Examples of Social Networks

•General• Twitter• Facebook• LinkedIn• YouTube• RSS Newsfeeds• Blogs• SlideShare

•IR-related• Seeking Alpha• WikiInvest• MarketWatch• My.wallst.net• Finance 3.0• StockTwits• Tip’d

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Best Practices

• To keep your activity updated, continuously listen and monitor conversations that are taking place in and around your networks.

• Find out and include whatever your company is already doing in social media and include it in your investor communications.

• Consider setting up social network accounts specifically for your IR audience, especially if you have an IR website.

© 2011 Marketwire

Best Practices

• Collaborate with other internal stakeholders to create a social media policy that will ensure employees understand regulatory considerations.

• Consider incorporating video and mobile applications in your social media strategy.

• Determine the key areas – focal points, networks, messages – that are appropriate for your company and audiences, and pursue them in a meaningful way.

© 2011 Marketwire

© 2011 Marketwire

www.marketwire.com

Canada: 888.299.0338US: 800.774.WIRE (9473)

Darin WolterExecutive Vice President, Global Sales

dwolter@marketwire.com(415)343-3911

For access to the entire webinar:http://www.dealflow.com/webinars/social_media.cfm