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At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks. So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources. Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =( For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
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social media
massimo burgio global search interactive / sempo reykjavik internet marketing conference march 12, 2010
what ?
Massimo is the founder … One of the early adopters of social media … Massimo will look at how sites like Facebook and Twitter can be used to sell online.
I don’t think so…
one step beyond: what you expect
one step beyond: what is social media
social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media.
“wikipedia”
one step beyond: what is social media
social media ”social media isn't just about big networks like facebook and myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
one step beyond: new mktg intelligence
step 1: listen
one step beyond: social marketing tools
step 2: engage
anybody knows this guy?
anybody knows this guy?
4Ps of Marketing
PRODUCT PLACE PRICE PROMOTION
new 4Ps for social media marketing
4Ps don’t del marketing sociale
facebook marketing: for dummies
facebook marketing: for marketers
social media marketing: facebook what?
Branding Marketing+Promotions Brand Reputation Management Lead Generation Direct Sales Customer Retention Customer Support Business Intelligence Product Innovation Public Relations …
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media marketing: time+resources
always ask your users first
where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile?
what? i.e. do you use RSS? which web services do you expect? which FB app do you need? are you interested in iPhone apps?
how? i.e. give us feedback on our site / product / service, how can we improve our call center?
always ask your users first
customers and prospects your target market
employees and advisory boards your business “family”
business partners and suppliers your business “ecosystem”
competitors you don’t have to ask =)
(remember) it’s all about the users, and about the brand
how other brands do it: skettles.com
how other brands do it: skettles.com
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
find your own social
the best solution for your business?
way
takk!
(I ! Iceland)
(thanks!)
massimo burgio global search interactive / sempo
globalsearchinteractive.net [email protected]
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