ese

E-commerce has extremely humble beginnings…

-In 1971/1972, two students from the universities of Stanford and Massachusetts Institute

of Technology used the ARPANET network to discreetly arrange the sale of an undetermined amount of cannabis.

…

…

8:05pm is our preferred time to make online purchases - after we have arrived home from work and eaten dinner.

The consumer will scrutinise their decision regarding whether to actually make a purchase or not. Any hint of difficulty or irritation within the checkout process will lead to a loss of interest.

How to ensure customers don't abandon your website at the checkout:

Display a checkout process bar to show customers how far into the process they are

Remove distractions such as adverts, and guide customer through the process using clear

call to action buttons

Remove back buttons; you want to ensure the

customer only has one path to take which is towards

the payment

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(£3 billion).

.

Sunday night is the most popular time in the week to shop.

Saturday night is the least popular time in the week to shop.

.

30% need to see the physical object first.

21% cite the potential fuss of returning the item at the Post Office.

21% blame a lack of information about the product.

30% have security concerns about putting personal information and payment details online.

18% have a preference for the more sociable experience of shopping on the high street.

buying process..

.

.

Having to register beforebuying

s

…

Quality content: makinguser experience the number one priority

Exclusive, high qualityand genuinely engagingwriting, images andvideos will help drivevideos will help drivepeople to online stores

31% of consumers say they bought the productafter being influenced bya promotional video

Growth in retailers offeringnext day delivery: 68% ofonline retailers currentlyoffer next day delivery

….

… ASOS halved their checkout abandonment rate by adding a guest checkout option (2011)

logos; more than have more confidence when they see more than one payment method

www.ems-internet.co.uk

www.itproportal.com/2014/01/24/uk-ecommerce-tops-international-growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT

www.neatorama.com/2013/04/21/The-Worlds-First-E-Commerce-Transaction-Was-a-Drug-Deal/#!Q0KC9

www.itproportal.com/2014/01/24/uk-ecommerce-tops-international-growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT

wwwww.realbusiness.co.uk/article/24844-seven-e-commerce-trends-to-look-out-for-in-2014/page:1

www.digitalstrategyconsulting.com/intelligence/2014/01/ecommerce_trends_in_the_uk_91bn_spent_online_in_2013.phpzmags.com/tablet-vs-mobile-is-one-more-important-than-the-other/

www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/

www.visaeurope.com/en/newsroom/news/articles/2013/mega_monday_uk_ecommerce.aspx

www.smedio.com/online-consumer-spending-habits-e-commerce-checkouts/

wwwww.retailresearch.org/onlineretailing.php

www.econsultancy.com/blog/7810-e-commerce-infographics#i.tohcwsxkdf7cpf

www.dailymail.co.uk/news/article-2134668/8-05pm-favourite-time-log-start-shopping--keeping-eye-telly.html

www.blogs.wsj.com/cio/2014/05/12/forrester-mobile-phone-and-tablet-e-commerce-to-more-than-double-by-2018/

www.huffingtonpost.co.uk/mark-braund/uks-online-spending-the-latest-big-news-the-latest-big-news-for-the-e-commerce-world_b_5152387.html

-www.ems-internet.co.uk

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