27/08/2009

Strategic Support For SMEs

Jamie McCallumMatrix Business Growth Consultancy

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INTRODUCTION

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Jamie McCallumMatrix Business Growth Consultancy

brief:

to help our scientific, technological and software client

companies achieve exponential growth

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how is this achieved?

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...through SYSTEMATIC improvement of:

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products & services

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marketing

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innovation systems

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..& business strategy.

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why should

technology companies

choose us?

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technical people like

systems & processes

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we have

systems & processes

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for…..

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strategy

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strategy

marketing

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strategy

marketing

innovation

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strategy

marketingsalesinnovation

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strategy

marketingsalesinnovation

leadership

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strategy

marketingsalesinnovation

organisational

development

leadership

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strategy

marketingsalesinnovation

leadership web

organisational

development

The Tools at Our Disposal

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Matrix - toolkit

strategyweb 2 0

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The Structure We Use

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deming

1. Plan

2. Do

3. Study

4. Act

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what’s more…

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…our constant r&d

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and our partnerships

with some of the world’s

leading experts….

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means that our tools keep

getting better and better.

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(and by the way)

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we always use the very

best of what we have….

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…on all of our jobs!

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the result…

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more ideas!

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more profitable ideas!

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…companies own ideas!

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which means…..

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Buy in.

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Ownership

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Accountability.

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Action.

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Results.

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typical benefits of strategic

support from Matrix include….

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• the opportunity pipeline changes

from a “list” of uniform value to....

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• ….a collective understanding of

which opportunities to pursue and

when.

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• ….a weighted value opportunity

portfolio showing it’s true value vs

the business’s key growth objectives.

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• a quality strategic report from Matrix

including an action plan and key

recommendations.

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in addition……

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• …often the process results in the

creation of sizeable new

opportunities.

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• …and many companies end up with

new, focussed and compelling sales

and marketing messages.

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Relevant Scenarios

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• businesses at a crossroads with too many

opportunities and no idea which to pursue.

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Relevant Scenarios

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• businesses with a strong desire to grow

who lack new growth ideas.

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Relevant Scenarios

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• businesses who have specific growth

barriers around marketing or sales

systems

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Relevant Scenarios

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• businesses at a crossroads with too many

opportunities and no idea which to pursue.

• businesses with a strong desire to grow who lack

new growth ideas.

• businesses who have specific growth barriers

around marketing or sales systems