Maximum Marketing(Minimum Money)

December 15, 2010BIA of Central Ohio

Step 1: KEYWORDS

MyNewPlace estimates that over 84% of all apartment

searches now begin online.

In 1999, 37% of buyers searched for a home online. In

2009, that number was up to 90%.

~ National Association of Realtors

“Over 90% of search engine users either find what

they are looking for, revise their search or give up

within the first three pages of results.”

~ Search Engine User Behavior Study, iProspect

“53% of the content a user reads about a company

online comes from sources other than that company’s

website.”

~ International Social Media Research, Universal McCann

•How are prospects finding youonline?

•Are they taking the desired actionwhen they get there?

Consider two things:

How are yourprospects searching?

www.flickr.com/photos/qwirksilver/1338690209/

Like what you see?

How about now?

Workshop:What are prospects searching for?

All keywords are not equal.

google.com/sktool

See what’s working for you

What terms are driving more traffic?

What terms are used by your mosthighly-qualified prospects?

How do you influence rank?

STEP 2: FRESH CONTENT

Fresh content attracts more visitors

Fresh content attracts more links

Fresh content drives results

Creating Content• People

• Products/ Services

• Community

• Partners

• Clients

STEP 3: LINKS

the google machineHow do you rank #1 in Google

THE RESULT

LINK LOVE

Action steps

• Add a blog to yourwebsite

• Networked blogs

• PRWeb

• Claim Google places

• Directory submissions

Thank you(And Good Luck!)