How To Win Customers Over And Influence Industry

Mayo Clinic

Historical BackgroundHistorical Background

American Civil War

Cyclone in Rochester

Public Domain, https://commons.wikimedia.org/w/index.php?curid=168560

Core ValuesPatient Care

EducationResearch

Core Values

The needs of the patient come first

50 US States

150 countries

1 million satisfied

Mayo Clinic Customers

Patient Care

Every aspect of patient’s experience

Education

Investing in the future while pushing the Mayo

motto

b

Research

Better understanding of disease processes

Better Understanding of Clinical Practices

Translation into Practice

Cheaper and more effective

treatment

All operating income pushed into research and education.

Points of Difference

Physical Environment- Seeing is Believing?

Work Culture

Image Credits: https://www.youtube.com/watch?v=tiLsDAL9c-c

Quality Management

Better Quality at Affordable Cost

What makes Mayo Clinic special?

Hospitals These Days

Patient Centric

Work Environment

You don’t get a doctor, you get a TEAM.

Doctor on Top

Guided by Values

Defies Business Logic

Smart Recruitment

Medical Care

Patient’s Happiness

Balanced or Not?

Micro Level

Macro Level

Fancy visiting him regularly?

Summary SlideSummary Slide

This presentation was made by Rushabh Menon (IIT Madras), as a part of the Marketing Internship by Prof. Sameer Mathur (IIM Lucknow)

DISCLAIMER