Welcome to our presentationOrganization: McDonald's

Group name: lotus

Name Id

Saha, sudipta 13-24730-2

AURNAB.MD.MOSIUR RAHMAN 16-31340-1

Hossain Md. Moinul 13-25238-3

ISLAM, SHAFIKUL 15-30833-3

Alam, lamisa 16-32583-2

McDonald's Brief background History. McDonald's was founded in 1940 as a

barbecue restaurant operated by Richard and Maurice McDonald.

In 1948, they have introduced their business as a hamburger stand, using production line principles.

Businessman Ray Kroc joined the company as a franchise agent in 1955

Ray Kroc latter purchased the chain from the McDonald brothers

product/services of McDonald's McDonald's mainly sells Hamburgersvarious types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items, and dessertsIn many markets McDonald's offers salads and

vegetarian items, wraps and other localized fare.

Operations of McDonald's

It has 1,400 wholly owned restaurants, Franchisees bring the spirit of entrepreneurship

global food service retailer with over 36,000 locations in over 100 countries.

More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

Operations of McDonald's(cont..)

considered the world's largest restaurant chain. it serve about 68 million customers daily in

119 countries across approximately 36,538 outlets.

Steve Easterbrook has been President and CEO of this restaurant company since 2015.

Their operations area are Middle East & Africa Asia Pacific Europe Latin America North America

Marketing of McDonald's maintained the advertising campaign.Different types of media television, radio, and newspaper as well.billboards and signageNiche Marketing, example: Indian

vegetarianGuerrilla Marketing by showing different

attributes in adverting.Diversity Marketing by offering different

taste and type

Marketing of McDonald's It has 42% share in the USAHave this because of their low price

strategy Example: They created the dollar menu McDonald's segment market byA parent with two childrenA business customer Teenagers

HRM of McDonald's McDonald's have 420,000

employees The main activity

Recruitment Selection Retention providing training

HRM of McDonald's (cont…) Other activity involves performance analysisThe rewards are given on the basis

of the performance There is arise of 10% in salary given at anytime of the year

health insurance benefit to its full-time employees

HRM of McDonald's (cont…)

Highlights of What McDonald's Offer health and insurance benefits: compensation, rewards and recognition

programs: savings, investment and financial

management programs: Balance Your Work and Life Ex: Vacation, Holidays, Sick and Personal

time, Anniversary Splash, Sabbatical program,Summer Hours

two positive and negative sides of McDonald's

POSITIVES

1. Charity work2. Economic impact NEGATIVES

1. Advertising2. Unhealthiness

Recommendation on Improvement

Service Differentiation Personnel Differentiation Integrated Promotional Mix Product Augmentation

ConclusionMcDonald's is one of the largest fast food companies in the world. They continue their path for success by keeping their consumers in mind regarding their product selection as well as their prices. They encourage their employees to do a good job, usually promotes from within, and offers several scholarships to encourage education. Though McDonald's is a centralized, "wait and see" company they find ways to use technological products that will increase their productivity, service, and sales, everywhere from using the Nintendo DS to train staff to using New POS touch screen registers. McDonald's will certainly be around for plenty more years to come.

Reference https://www.mcdonalds.com/us/ http://adage.com/article/cmo-strategy/mcdonald-s-focus-improvi

ng-marketing-digital-menu/292155/.