The Meaning of Color

Created by Dianna Moore

RED

RED

color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love

emotionally intense highly visible brings text and images to the

foreground

ORANGE

ORANGE

joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity,

determination, attraction, success, encouragement, and stimulation

associated with healthy food and stimulates appetite

color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements

YELLOW

YELLOW

• warm and cheerful - stimulates mental activity and generates muscle energy

• associated with food • unstable and spontaneous color, so avoid using

yellow if you want to suggest stability and safety

GREEN

GREEN

color of nature symbolizes growth, harmony, freshness,

and fertility suggests stability and endurance means safety

BLUE

BLUE

color of the sky and sea associated with depth and stability -

symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven

calming

PURPLE

PURPLE

• associated with royalty • symbolizes power, nobility, luxury, and

ambition • wisdom, dignity, independence, creativity,

mystery, and magic

WHITE

WHITE

associated with light, goodness, innocence, purity

color of perfection means safety, purity, and cleanliness depicts faith

BLACK

BLACK

• associated with power, elegance, formality, death, evil, and mystery

• denotes strength and authority • considered to be very formal,

elegant, and prestigious

Color Processes

CMYK RGB

CMYK

Cyan, Magenta, Yellow, and Black

Used for high quality printing

RGB

Red, Green, and Blue Used for computer (and

other) screens

The End