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Presented at the AMSRS Conference in Sydney in 2011
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Measuring social mediaBenchmarking an individual Twitter timeline.
@stephendannSenior Lecturer
Speaker Company
($)
For those following along in the audience…
Hashtag: #AMSRS2011
Follow: @amsrs
Ask me a question via @stephendann
Measuring an individual timeline
Understanding the story you’ve been telling over time
Twitter in Six Easy Boxes
11,000 manually coded tweets later…
Conversational
Conversational: Action
Presenting at the AMSRS conference hosted by @amsrs_au
Conversational: Query
Anyone here at AMSRS on Twitter?
Conversational: Referral
@drstephendann AMSRS conference site amsrs2011.sb4.com.au
Conversational: Response
@drstephendann: Aren’t you supposed to be presenting and not livetweeting?
News Events
News Events: Announcement
Launcing a Post tweet intervention at the conference drinks tonight.
News Events: Hashtagged Event
#amsrs2011 Watching presentation on social media metrics
News Events: Headlines
Speaker announces new twitter method. Details forthcoming.
News Events: Sport
Half time update: South Sydney 22: Bulldogs 18
News Events: Natural disaster
Flooding rains in one part of Australia wreck other part of Australia a week later
News Events: Transport
#sydtraffic Stuck in Darlinghurst Rd parking lot.
News Events: Weather
Lightning and thunder over Penrith, no rain yet
Pass along
Pass along: Automated Endorsement
At AMSRS (@ Hilton Sydney with n+1 other people) http://4sq.com/#X#X#
Pass along: Endorsement
Check out the program on the AMSRS Website - http://amsrs2011.sb4.com.au/
Pass along: Retweet
RT @amsrs: The 2011 conference website is now up and running and registrations are now open #AMSRS2011 visit
amsrs2011.sb4.com.au to book!
Pass along: Secondary Social Media
New photos from AMSRS upload (http://fb.me/ )
Pass along: User generated content
Conference lobby Day 1: http://instagr.am/p/....
Phatic
Phatic: Broadcast
Turns out I can spell ubiquitous, I just can't spell it consistently, because that's a different word.
Phatic: Fourth wall
Note to self: Less PowerPoint slides next time
Phatic: Greetings
And a big hello to everyone still awake in the back row!
Phatic: Unclassifiable
Asdfa;’fjasdcv
Status
Status: Activity
onstage, presenting at AMSRS on Twitter
Status: Automated
Now playing “Short Stack - Drop Dead Gorgeous” in Winamp.
Status: Location
Currently at the Hilton Hotel.
Status: Mechanical
Clearing paper jams on a photocopier should not be a spectator sport.
Status: Personal
I’m rather pleased how this all came together on the day.
Status: Physical
Feeling the cold down here in pre-grand final Sydney
Status: Temporal
Only six minutes 22 seconds left in the presentation!
Status: Work
Working back late tonight to finalise the Twitter research presentation
Spam:
Really try not to be in this category.
If that feels strangely like a trip down a rabbit hole…
The question becomes, what can we do with the categories?
Track the story that’s been told
Queensland Floods Case Study
Understand what the audience talks about
#Conference Hashtag
Look towards what we can say
Each category is a description of how it can be used
Beat Writer’s Twitter Block
There are 28 different things you can talk about.