MEAT SOLUTIONS S-FOOD

MEAT SOLU-TIONS

S-FOOD

Copyright(c) 2013 S-FOOD Corporation All Rights Reserved.

August 6, 2013

Contents

Ⅰ. About S-FOOD

Ⅲ. Factories & Distribution

Ⅳ. Brand & Products

Overview History Vision / Mission / Value Sales

Ⅱ. Technology & Quality

Technical Advisors DLG Awards Safety

Factory 1 Factory 2 Distribution Center New Factory

S-Food (Food Service) JohnCook(Retail) JohnCook Deli Meats(Store) Sulsung(Duck) Our Customers

S-Food Company Introduction

2009

About S-FOOD

Technology & Quality

Factories & Dis-tribution

Brand & Prod-uctsAbout S-FOODⅠ. About S-FOOD

OverviewCEOSung-soo Cho

Established July 20, 1987

Our Employees400

ProductsHams, Sausages, Bacons, Barbeques, Deli Meats, Pizza Toppings & Dried Products

Total Revenue

Production Capacity

20,000 M/T PER YEAR → 45,000 M/T PER YEAR

Safety

HACCP, STAR AUDIT

Web Site

www.s-food.co.kr, www.johncook.co.kr , www.johncookmall.co.kr

Locations

Ansung Factory 1

Ansung Factory 2

Distribution Center

222 Shinreung-Ri, Seowoon-Myon, Ansung-Shi, Kyungki-Do

269-1 Kyereuk-Ri, Miyang-Myon, Ansung-Shi, Kyungki-Do

37-3 Naegang-ri, Samjuk-myeon, Ansung-Shi, Kyungki-Do

Eumseong Factory 11B-5L Sangdang-ri, Wonnam-myeon, Eumseong-gun,Chungcheongbuk-do

Head Quarter 180-14 Dogok-Dong, Gangnam-Gu, Seoul

KRW 98 Billion in End of Dec 2012

3


2009

2013. 12 Third Factory in Eumseong City estimated completion.

2013. 04 Opened JohnCook DELI MEATS store.

2012. 05 Relocation of Seoul Headquarter and opening of S-Kitchen in Headquarter.

2009. 06 Distribution Center in Ansung City was completed.

2005. 07 Launched JohnCook Brand to consumer market.

2004. 03 In-house HACCP System Certification performed.

2003. 07 Second Factory in Ansung City was completed.

2003. 05 The company name was changed to S-FOOD Co.,Ltd.

2001. 06 Listed as ‘Promising Company’ by Kyungki-Do.

1995. 07 First Factory in Ansung City, Kyungki-Do was completed.

1993. 07 Started to produce pizza topping.

1989. 05 Changed the company name to Sulsung Food Co.,Ltd.

1987. 07 Chowon Nongsan was established.

About S-FOODⅠ. About S-FOOD

History

About S-FOOD



Brand & Prod-ucts

4


2009

Vision

To be a trusted and beloved food industry leader that excels at creating new food cul-tures.

Mission

We strive to produce the best quality products in industry and to provide differentiated ser-vices to our customers, while setting industry standards for corporate responsibility and developing the best practices for our business systems.

ConsultingService

Field

Focus

People

Team Works

CustomerFocus

Passion

Value

Vision / Mission / Value

About S-FOODⅠ. About S-FOODAbout S-FOOD



Brand & Prod-ucts

5


2009

25 2025

4046 51

63

77

100 98

0

20

40

60

80

100

120

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2003 - 2012 Sales Growth

Company has been growing continuously. Net Sales increased from 25 billion KRW in 2003 to almost 100 billion KRW in 2012.

(Billion, KRW)

CAGR 16%

Sales Growth




Brand & Prod-ucts

6


2009

2012 SALES By Distribution Channel

2012 SALES By Segment

Food Service

17%

28%

20%

8%

21%

5%

Ham

Sausage

Bacon

Barbeque

Pizza Topping

Other

91%

9%Consumer Products

Pizza Chain 37%Bakery 22%Hotel&Restaurant 17%Bar 6%Fast Food 6%Catering 3%

KRW 98 Billion

2012 Sales




Brand & Prod-ucts

7


2009

Leading Meat Processing Company in Korea

135125

100

0

20

40

60

80

100

120

140

160

A company B company S-Food

(KRW billion )

Ham/Bacon/Sausage Category SALES Rank-ing 2011 in Korea

※ Source: Korea Meat Industries Association. ※ Except for Canned Ham.

Bacon Market Share 2012 in Korea

19%

39%12%

11%

8%

5%6%

※ Source: Korea Meat Industries Association.

A company

Others

Top 3Top 2

B company

C company

D company

E company

We seek to achieve a leading market position in authentic meat categories such as ham, sausage and bacon.




Brand & Prod-ucts

8


2009

2010 Mr. Kurt Herrman German Expert in Processed Meat

2007 Mr. Robert Meier German Expert in Processed Meat

2005 Mr. John Mark Stevenson US Expert in Processed Meat

2004 Dr. Ulrich Leutz German Professor in Processed Meat

2003 Mr. Heinrich Ehbacher German Expert in Processed Meat

1999 Mr. Yoshinori Kurata Japan Expert in Processed Meat

1997 Mr. Herbert Stzeletz German Expert in Processed Meat

Mr. John Mark Stevenson

Mr. Heinrich EhbacherDr. Ulrich LeutzMr. Robert Meier

S-Food strives to make the highest quality products and We receive technical assistances from overseas’ professionals as a good partner.

Mr. Kurt Herrman

Technical Advisors

About S-FOODⅡ. Technology & Quality ControlAbout S-FOOD



Brand & Prod-ucts

9


2009

DLG Awards

About S-FOOD



Brand & Prod-uctsAbout S-FOODⅡ. Technology & Quality Control

For the sixth consecutive year, S-Food received DLG Awards from the Ger-man Agricultural Society.

In 2012, we won the Award for the Best – Bronze since demonstrated our above-average quality standard through 5 years of uninterrupted DLG awards.

20082009201020112012

Honey HamAndouilleKimchi Sausage Breakfast SausageWeisswurst

FrankFruterBulgogi SausagePaprika Lyoner

Italian SausageBratwurst

Gold

Silver

Bronze

2013

Honey HamAndouilleBratwurstItalian SausageKimchi Sausage Weisswurst

Bulgogi Sausage

FrankFruterBreakfast Sausage

Maple BaconKnackwurstBulgogi SausageKimchi Sausage Weisswurst

Honey HamFrankFruterBreakfast Sausage

Bratwurst

Maple BaconCoppaSalami StickHoney HamKnackwurst

BratwurstKimchi Sausage

FrankFruterBreakfast SausageBulgogi Sausage

Maple BaconCoppaSalami StickPork Rib-tipBulgogi SausageKimchi Sausage

KnackwurstKimchi SausageGrill SausageWhite SausageCountry Sausage Lyoner

Bulgogi SausageKimchi Sausage FrankFruterBierschinkenKabanossi

BratwurstBreakfast SausageAndouilleWeisswurstPaprika Lyoner

Italian SausageJagwurstHoney ham

9

10


2009

Safety

About S-FOODⅡ. Technology & Quality Control

HACCP (Hazard Analysis Critical Control Point)

HACCP is a systematic preventive approach to food safety management. It addresses physical, chemical, and biological hazards as a means of prevention rather than finished product inspec-tion.

Global Standard Audit Programs

About S-FOOD



Brand & Prod-ucts

We work to ensure our products meet high standards of food safety and quality.

Our plants regularly take the global stan-dard audit programs and receive the highest score among the other company in Korea.

11


2009

Factory 1

About S-FOOD



Brand & Prod-uctsAbout S-FOODⅢ. Factories & Distribution

Production Capacity : 14,000M/T Per Year Main Items : Hams, Sausages, Bacons, Pizza Toppings

12


2009

Factory 2

About S-FOODⅢ. Factories & Distribution

Production Capacity : 6,000M/T Per Year Main Items : Barbeques, Deli Meats

12

About S-FOOD



Brand & Prod-ucts

13


2009

DISTRIBUTION CENTER


Storage Capacity : 2,200M/T 24 hours Delivery System from orders to arrivals

Orders Allocating Picking loading Arrivals

PM 6:00 PM 7:00 PM 7:00~AM 5:00 AM 5:00~AM 10:30 AM 10:30~PM 5:00

About S-FOOD



Brand & Prod-ucts

14


2009

NEW Factory


The third factory is being built with modern equipment and facilities in Eum-Seong city, Chung Cheong province. This factory will start up in December, 2013. Production Capacity : 25,000M/T Main Items : Hams, Sausages, Bacons, Barbeques and etc.

About S-FOOD



Brand & Prod-ucts

15


2009

NEW Factory


The new factory has Fully Automatic Slice and Packaging Lines of ham & bacon, as well as the oven line comparable with Europe.

Safety Capacity Product

1.HACCP & Global Au-dit Program

2.One Way Processing Flow

3.Lower Temperature & Clean Room System

4.Sensitive Detecting Process

Variety of products

MAP Packaging(Modified Atmosphere Pack),

Rigid Tray, etc.

Oven Roasted.Sauce-In Products,

Prepared Foods, etc.

20,000 M/T PER YEAR

(Now)

45,000 M/T PER YEAR

Better Packaging For Retail Market

No .1 further meat processing factory in Korea

Jump upto Consumer

Market!

About S-FOOD



Brand & Prod-ucts

16


200916

S-Food is the company’s B2B brand that has been the primary business of the com-pany since 1987. S-Food is the leader in Korea’s food service industry.

S-Food (6 Categories, 350 SKUs)

About S-FOODⅣ. Brand & ProductsAbout S-FOOD



Brand & Prod-ucts

17


2009

Due to success in B2B market, the company has launched JohnCook retail brand to accommodate the end consumers’ need. JohnCook has been introduced to major retail distributors such as E-Mart, Lotte Mart, CVS.

JohnCook (5 Categories, 60 SKUs)




Brand & Prod-ucts

18


2009

Meister’s Fresh Delicatessen Meats, JohnCook DELI MEATSFor food lovers on-the-go who appreciate real flavors, JohnCook DELI MEATS offers an original meat & deli experience unlike other self-proclaimed delis in Korea.




Brand & Prod-ucts

19


2009

About S-FOODⅣ. Brand & Products

Sulsung (3 Categories, 9 SKUs)Truly Good Duck ‘Sulsung’S-Food has launched the first smoked-duck meat “ Sulsung” in Korea. Sulsung continues to lead the market with the best tastes using the highest quality duck meat as to help people healthier.

About S-FOOD



Brand & Prod-ucts

20


2009

Food Service

Retail

About S-FOOD

Our Customers

About S-FOOD



Brand & Prod-uctsⅣ. Brand & Products

21


2009

Original Meat Expertise 25+ years experience

Advanced Factories & Distribution

Premium Brand & Products

Food Safety & Quality

Successful Partnership with Customers

Future

Now Meat Solutions …

New FactoryPresent

To Be Meal Solutions !

22

Business

MEAT SOLUTIONS S-FOOD