Nguyen Thi Tuyet Mai

Do Thi Huong Giang

Pham Kieu Huong

Nguyen Thi Ngan

Ha Thi Tam

Media is controlled by Powerful Corpration

What is Media?

Relationship

Media Powerful Corporation

Media brings benefits for Corporations

ConnectCorporation’s Products

Customers get information easily

Attract new potential customer

Corporations brings benefits for Media

Long-term advertising contracts

Gain a huge profit 

COCACOLA COMPANY PROBLEM

For example: Last year the company spent 2.9 billion dollars for marketing

Spends huge amounts of money to publish their brand

Large impact of Coca-Cola Corporation on media’s program

are longer

frequency considerably more

schedule priority on golden

time

in central, national wide and

international channel

Advertising’s content always

is strong point Broadcasting in media

Coca-Cola has been criticized for alleged adverse health effects

Osteoporosis in older women Obesity in both children and adults

The large impact of coca cola on mediaConsumer’s responses

• Consumers are pressing about the effect of coca cola on health.

• A series of channels are still broadcasting coca cola products like cool and well products.

Vedan Company problem

Headquartered in Long Thanh

district, Dong Nai province.

Started to discharge wastewater

Into the Thi Vai River from1994-1995.

On the 4th of July, 2008 According to estimates Vietnam Ministry of Natural Resources Discharge about 5000m3/day into the river

Fact and Situation

• Why are the media only posted after 14 years when the Thi Vai River has been polluted to the severity and cause severe consequences?

14 years

Fact and Situation(ctn.)

What are the causes for the media ignore to announce the Vedan’s case?

Affordable, the reason is that Vedan is a powerful corporation who is the sponsor of many programs in the media world.

MEDIA

POWERFUL VEDAN

Vedan brings benefit for media

So Vedan provides a lot of benefit for the media

The media face a tough choice either the donor or a piece of news about Vedan polluted the environment?

what did media choose?

Does not want to offend their investors

Did not suffer any problem about Thi Vai only when the facts cannot hide anymore

All of these factors demonstrate that the media is controlled by Vedan

Solution

restrictive policies to control

reinstatement ownership rules

curtail the domination of the market for media

ensure the rights of audiences or customers

Solution

Encourage a much wider range of forms of

Ownership of Media

Attractive component of such natural balance of

organizational forms