1. MEDIA PLANNING and IMPORTANCE of PUBLICITY in MARKETING.. 10th Annual Sales Meet - 2013 MPS Group of Companies Topic of Presenta tion Friday, July 12, 2013

2. Friday, July 12, 2013 MEDIA PLANNING and IMPORTANCE of PUBLICITY in MARKETING.... A Presentation By Suvadip Chakraborty Officer - PRO & PUBLICITY 3. Successful Media Planning is the task of selecting and scheduling media that will reach as many of the target audience as frequently as possible for the least amount of Friday, July 12, 2013 4. INQUISITIVE MIND!!!In the process of planning the media planner needs to answer questions such as: A.How many of the audience can be reached through different media? B.On which media (and ad vehicles) advertisements should be placed? C.Which frequency should be selected? Friday, July 12, 2013 5. Types of Media Print Media Broadcast Media Internet or MobileOutdoor Media a. News Paper b. Magazines c. Leaflets d. Pamphlets etc. a. Television b. Radio c. Recordings d. Cinema etc. a. Hoarding b. Billboard/ Signage c. Placards d. Event Sponsor etc. a. Website b. Social Media, like Facebook, Twitter etc. c. Bloggings etc. Friday, July 12, 2013 6. Essence of Media Planning and Marketing.......... To Reach to Our Customers More Efficiently.......... Friday, July 12, 2013 7. Media Planning Means A Lot in Now-a-days Life, i.e., to Publicise and Advertise The Matters About The Company. Media Planning As Advertising is an investment in your business's future. And like any investment, it's important to find out as much as you can before you make a decision. When it comes to Media Planning, some questions should be considered carefully........ 1. What marketing media is the best to use? 2. How important is creativity? 3. Is there a way to buy space and time that will stretch my advertising budget? Friday, July 12, 2013 8. The first objective of a media plan is to select the target audience: the people whom the media plan attempts to influence through various forms of brand contact. B e c a u s e me d i a o b j e c t i v e s a r e s u b o r d i n a t e t o ma r k e t i n g a n d a d v e r t i s i n g o b j e c t i v e s , i t i s TARGET AUDIENC E Friday, July 12, 2013 9. GOALS for Capturing Market though Planned Media We can use media as a powerful tool to provide an identity to whom we are and the products or services that we offer. We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent. Media makes us "real" to consumers. If we want people to follow us, we must not just talk about the latest product news, but share your personality with them. Using media for marketing enables our business to project its BRAND IMAGE across a variety of different media platforms. While each platform has its own unique environment and voice, our core Friday, July 12, 2013 10. MUST REMEMBERED THINGS OF SETTING MEDIA GOALS FOR BETTER MARKETING Spread the Word.......... Show customers and prospects who WE are and what WE can do for them. Its great for Brand Awareness!! Provide Great Customer Service....... Listen and respond to what our customers are saying about us and to we. Its a wonderful Feedback Loop!! Keep Your Customers Coming Back......... Build deeper relationships so customers will get to know, like, and trust you more. Friday, July 12, 2013 11. IF YOU ARE NOT IN THE MEDIA, YOU DONT EXIST.... So Our Company Is Not Acting Lazily to Promote The Brand Name And Image in The Present Market........... Flying in the Field of Media...... ... As The Market GURU says.... Friday, July 12, 2013 12. Friday, July 12, 2013 Understanding Team 13. Friday, July 12, 2013 Coming together is a beginning.... Keeping together is progress...... Working together is Teams Are Formed When Individuals With A Common Taste, Preference, Liking, And Attitude Come And Work Together For A Common Goal. Teams Play A Very Important Role In Organizations To Implicate A Right Media Plan For Proper Marketing. 14. Friday, July 12, 2013 32 CO (Corporate Office) : 1 In-Charge 1 Assistant In-Charge 1 Executive 1 Officer & 1 Hoarding Monitor Lake Town (Head Office): Departmental Team Strength (Public Relation, Publicity & Trade Promotion) 15. Friday, July 12, 2013 Current Campaigns AAHAR WATERER GDL RESORT 16. Friday, July 12, 2013 Cable TV Presence 17. Friday, July 12, 2013 Plannin gs Futur e 18. Friday, July 12, 2013 Airport Branding Metro Railway Branding 19. Friday, July 12, 2013 Targeting Rural Media We Can Segment the Market for Different Products... ... and Can Target the Rural Market For a Better Selling Area...... Our LIVE STOCK FEED Materials can Have a Very Good Prospect at Rural Market, Hitting the Rural Media.... 20. Friday, July 12, 2013 IDEAS!! ! Target Audience : Health Conscious New Age People PoPs of Exotic and Organic Vegetables at Food Hubs or Shopping Malls 21. Friday, July 12, 2013 IDEAS!! !Spreading The Ideas of NIRIKSHA Here We Can Provide Free Tasting and Free Samples To People For To Spread Our Brand New Food Products Based on Our Modern Technology Among Our Target Audiences.... Using Media in a Right Way is Also Going To Be an Important Factor In This Regard. 22. Friday, July 12, 2013 ... but,, the conflict!!! 23. Friday, July 12, 2013 Problems!!! Listening through present media vehicle is critical to understanding brand, competitors and key terms relevant to your audience on the social web. Without a smart listening effort, companies miss key opportunities: marketing, customer service, sales, recruiting, partnering and public relations. As companies develop their media programs, responsibilities and resources need to be allocated and that leads to accountability and ownership. Many companies chase social media tactics with no idea about the who, what, when and where of the social web. Its essential that companies first develop a listening program to answer those W questions. Need good team members who are tech-savvy and well aware of modern technology. 24. Friday, July 12, 2013 ... so before we can conclude, for a better prospect with the media, we need to THINK.................. i.e. , 25. Friday, July 12, 2013 26. Friday, July 12, 2013 By 2015, Appear as a NATIONAL BRAND..... and By 2020, Emerge as an INTERNATIONAL BRAND..... 27. A Presentation By Suvadip Chakraborty Officer - PRO & PUBLICITY