Media Sandbox Case study 050308

www.edmitchell.co.uk

Social model: things you can doHello

Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience.Clare Reddington, iShedEd Mitchell, consultant

• Community modelling for sustainable group knowledge transformation in R&D

• Blended facilitation: inclusive community development using both physical and virtual techniques

• Harnessing free social software to share innovation experiences with a wider audience

• Evaluating the reach, range and quality of knowledge uncovered during the process


Social model: things you can doMedia Sandbox


Organisations and ideas: couple of quotes

“…To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...”

“…Markets trade products;

Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…”http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf


Building communities

iShed

Community of Practice

Community of Interest

Project team


Social model: things you can doLong term: Media Sandbox in iShed

Sandbox as: Community of Practice

Yearly innovoation focusKnowledge activism

iShed Year 1 2 3


Our ambition: to attract innovation

Ideas and talent funnel: promoting the region nationally and internationally

Anyone

Regional interested person(Plymouth person)

Engaged participant


Blogs as inclusive research journals:Projects writing and learningReaders learning and comments

Mailing lists for sharing/networking: Research sharingMembers meeting

Third party applications: Flickr, delicious, Youtube, Google

Physical gatherings: Events all throughOffice space sharedFormal/informal: pub

Facilitation techniques: Light touch, distributedNo rules

Assessment: Qualitative, Quantitative

Other knowledge generated:Case studies: projectsCase studies: model

Things we are doing

Photo: copyright: Greenwise:http://www.flickr.com/photos/greenwise/2084185882


Social model: things you can doThe way we’re doing them: Blended

Launch event•Community building•Knowledge networking•Assets:

•Success criteria•Domain mindmap•Photos•Videos

Progress and final events•Workshops in progress•Projects showcase•Open discussion•Salon dinners

Open innovation•Collaboration•Journal writing•Mailing list•Asset improvement•PR

Preparation•Commission structure•Partnerships•Social model

Results•Projects online•Case studies•Reviews•Knowledge re-use

Sandbox Month 0 1-3 5


Social model: things you can doMedia Sandbox launch event


Social model: things you can doBy the community for community


Online engagement activities

Website:Scheme overview

EventsProject outlinesProject journals

LinksContact

iShediShed

Working on pilotPublishing reports on pilotDiscussing with comments

Facilitating: InterviewsIssue resolutionEncouraging

ReportingSummarisingRe-purposingFacilitating

Projects

CoI members

Re-tellingstories

Anyone online: Can join CoI listCan read and comment on articlesShare bookmarks/videos/pictures

CommentingSharing via distributed identifiers: tags/groups/channelsDiscussing on list


Understand posts and

interactions, d

igest, re-purp

ose

Physical event

Newsletter

Blog posts

Other ongoing facilitation actions: Face to face and virtual: blended

• General knowledge sharing and announcements: open mailing list • Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio• Informal private facilitation: phone, email, IM, f2f• Informal P2P knowledge sharing: phone, email, IM, f2f

Upload event asse

ts

Understand posts and

interactions, d

igest, re-purp

ose

Physical event

Upload event asse

ts

NewsletterNewsletter Newsletter

Blog posts Blog posts

Stitching it together; the frameworkSandbox Month 1 2


Social model: things you can doOne of the key enablers: Oliver in ICT


www: journals and formal engagement


www: journals and p2p sharing


www: backend admin


Mailing list: wider engagement


Newsletter: progress reports


Google analytics: metrics capture


Google docs: core team collaboration


delicious: distributed knowledge share


Flickr: distributed photo-sharing


Technorati: distributed referencing


The funnel: once more with feeling

Ideas and talent funnel: promoting the region nationally and internationally

Anyone

Regional interested person(Plymouth person)

Engaged participant

Evaluating the reach, range and quality of knowledge uncovered during the process…


The big question:

How can this online stuff help us measure:

• Have we raised Bristol's profile as an innovative place?

• Have created an ongoing community of interest?

• What is the added value of running a commissioning scheme in a community model and how can we assess that?

• How can we assess the quality of the knowledge uncovered?

Business

Media Sandbox Case study 050308