Merchandising and Retail: The future is not what it used to be

What is your image of the future?

5-10 Year Retail ETDʼs• Continued integration of online and physical

experience, declining dominance of physical• Continued rise of peer-to-peer commerce• Intelligence built into products and processes• Expectations for environmental and social

responsibility - especially of companies whose products seem related to these values

• Growth in local and village centers• Mobile access becomes critical • Brand democratization• Convergence of company, employees, brand

The future creates the present…

Aging populationand DIFM

Not a Mystery

•Economic Struggle•Old, Young •Tech Acceleration•Environment & Lifestyle•New Retail Realities

AORTA Technology Rules

From WEB To STREAM

Global Weirding

Environment & Life Styles

Image credit SuperAlloys.com

Data is the new oil...

Based on: Gerd Leonhard

New Retail Realities

People of the screen will not accept old limitations...


Business of the future is about making the experience fluid...


Reality:People Buy Differently

the Delta Touch Faucet typical timeline

See adverts

Read Reviews

Search Online

Choose Make, Model

Choose Retailer

Buy Faucet

Aware

Consider

Purchase

15 Days10 Days5 Days1 Day

Based on: This Fluid World

the Delta Touch Faucet actual timeline?

Read comment from Facebook friend whorecommends make, model, retailer

Buy Faucet

Aware

Consider

Purchase

6 hours3 hours1.5 hours0 hours

Check Facebook page andwebsite of retailer

Talk with spouse

Based on: This Fluid World

In a networked society interaction comes before transaction


Sylvania Facebook Masterful Makeover

A co-creation feedback loop

enable people to create and share ideas with social media tools

update strategy based on information learned

accept alternate ideas and comments

Brand Democratization

Brands are built

and can be destroyed

increasingly outside our control

Original Source: This Fluid World

Every internet device is a publishing tool

Once on the internet, information lasts forever

Public access to information includes the customers, employees & the boss

©iStockphoto.com/ozgurdonmaz

From Customersto Fanatics

Fanatics Can Make and Break Your Brand

5 Strategic Principles

Foresight improved by thinking long termStrategies need to be nimble, agile and near termAllocate resources for involvementPrepare scenarios, monitoring systems, and response protocolsBe proactive, be brave, be human

The future is not something that just happens to us

The future is something we do

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