Join us for 2 full days of information-sharing, learning and networking opportunities as we discuss:A 30,000ft view of the geo market share, demographic and unique functionality of each messaging app platformWhy enterprises are developing unique content formats for messaging apps rather than repurposing content from other social platforms, and what those look likeWhat millennials want to see on messaging apps, our student panel gives focused feedback on how they engage with brands and each other via IM

What the strategies, delivery and management of current messaging app campaigns look like, are the results matching expectations?How do you decide where and how to invest on different platforms in your social mix and how do you integrate IM?How messaging apps themselves are developing to better support commercial partnerships and what their current best practice campaigns look like

23-24 September 2015 Millennium Knightsbridge Hotel, London, UK

How Media, Brands, Charities and Agencies are integrating messaging app platforms into their social mix to start conversations all over the world…

Register Your Seat Today Online at www.messagingappevent.com or by Calling +44 (0)20 3696 2920

Event Partner:Sponsored by: Presented by:

SAVE UP TO £800 when you book and

pay by 26th June! PART OF THE GLOBAL SERIES ON MESSAGING APP PLATFORMS

Share Ideas and Network with Heads of Digital,

Social and Mobile Who Are Reaching New

Audiences via Messaging

Apps:

KATA BLEYER

Coca-Cola

DANIEL AYERS

Valencia FC

LAURENCE FOUCHER

Evian

TRUSHAR BAROTBBC World Service

OLIVIER BERNARDApp Annie

JULIAN MARCHNBC News

JAMES WHATLEYOgilvy & Mather

JENNY MINARDComic Relief

GAIL LYONThe Co-operative Group

“Messaging app platforms are the single most important shift in how the internet is being

consumed this decade”Jon Russell, Tech Crunch

Speaker Organisations Include:

Dear Colleague

“We know we have to work with them, it’s where everyone is, but we’re experimenting with how.”

“It’s like working with Facebook and Twitter six years ago; but, back then you measured only based on likes or how many followers.”

Two phrases I’ve heard from dozens and dozens of marketing executives in the research for this conference…. If you read the digital media, it is obvious that messaging apps have gone through the ceiling in the last 3 years. They are massive, providing free messaging and often free voice and video calls. WhatsApp, the leader, has 700m+ accounts and its daily messages alone exceed standard text messages sent. Everyone’s waiting to see what Facebook does next with their messenger platform and whatsapp too.

WeChat, Line and Kakaotalk in Asia have proven that there’s more to messaging apps than messages. Each have expanded their platforms into multi-faceted apps where third parties have developed content including games, ticketing, sales of flights, hotels, groceries - you name it.

Each app has its geographic stronghold and a slightly different business model and demographic, so understanding how to tie the RIGHT one into your marketing strategy is critical.

Messaging apps buck the trend for one to many broadcast advertising on social platforms like Youtube and Facebook, having been designed as private one to one or one to few communication platforms. Their popularity make them on the one hand an unmissable opportunity for enterprise to reach and engage audiences and on the other a tough new channel to navigate with scarce analytics or diagnostics. On some platforms a lot of manual work is required in a space where marketers are used to having automated systems with abundant analytics to justify spend.

That’s why we’re hosting the Messaging Apps Conference 2015 this year in London, UK.

Attending Messaging Apps 2015 brings you together with dozens of Heads of Digital and Mobile who understand the relative benefits of working with the different platforms and the results each have delivered plus the content formats used to engage customers.

Join Coca Cola, Paddy Power and Groupon to figure out how much investment goes to each social platform, and hear from the WSJ, the Guardian and the BBC to discover how media outlets are engaging younger audiences and how they’re using video. Listen to how Clarks have been broadening brand appeal by telling their unique story on Whatsapp, and to a panel of media students talking about what they do and don’t want from the messaging apps they use every day.

You can register online at www.messagingappevent.com, by emailing us at events@kisacoresearch.com or by calling us at +44 (0)3696 2920. We have special early bird discounts which can save you hundreds and offer an unmatched quality of networking and business opportunity.

If you have a business interest in Messaging Apps, this is the right conference to attend. I look forward to meeting you in London.

Best regards,Sarah Clayton Managing DirectorKisaco Research

2 Register Your Seat Today www.messagingappevent.com • +44 (0)20 3696 2920

Sneak Peek at Organisations Kisaco Research is proud to host the first digital marketing meeting to focus exclusively on the use of messaging apps, we’d like to thank our amazing line up of speakers for agreeing to share their stories so far…

23-24 September 2015 Millennium Knightsbridge Hotel, London, UK

Follow us on Twitter!@FutureAppTech#MessagingApps

Join Our New LinkedIn Group:Messaging Apps for Business & Marketing Strategies Private Group

The Messaging Apps Conference 2015

SPEAKER FACULTY

OLIVIER BERNARDVP EMEAR, App Annie

DREW BENVIEFounder, Battenhall

TRUSHAR BAROT Mobile Editor,

BBC World Service

TOM BOWMAN SVP Sales Operations and Commercial Production,

BBC Worldwide

BEN SHAW Social Strategy Lead, BBH

DAMOLA TIMEYINStrategist, BBH

EYTAN ORENCEO, Block Party

KATA BLEYER iMarketing Manager

Coca-Cola

JENNY MINARD Live Content & Social Media

Manager, Comic Relief

SAMMY ANDREWSHead of Digital, Cooking Vinyl

GAIL LYON Global Digital Group Social Media & Digital Engagement Lead, The

Co-operative Group

LAURENCE FOUCHERGlobal Digital Manager, Evian

BRYAN HURRENStrategic Partnerships Manager,

Facebook

RUCHIKA HASSANHead of Social Media EMEA,

Groupon

LAURA OLIVERHead of Social Media,

the Guardian

CHRIS YORKSocial Media Editor,

Huffington Post

JACOBO QUINTANILLACommunity Engagement Adviser,

International Committee of the Red Cross - ICRC

JASON MILLSHead of Digital, ITV News

JONATHAN WADDINGHAM

Social Product Manager, JustGiving

DEVRIN CARLSON SMITH

Head of Strategic Development, Brands & Agencies, Kik Interactive

3 Register Your Seat Today www.messagingappevent.com • +44 (0)20 3696 2920

BEST SOCIAL MEDIA

AGENCY, 2015

4 Register Your Seat Today www.messagingappevent.com • +44 (0)20 3696 2920

DARREN HEMMINGSFounder, Motive Unknown

JULIAN MARCHSVP Editorial and Innovation,

NBC News

JAMES WHATLEYHead of Social, Ogilvy & Mather

MICHA BENOLIELCEO and co-founder of Open

Garden Inc.

SARAH MARSHALLSocial Media Editor, EMEA, WSJ

SUE LLEWELLYNFounder, Ultrasocial

JESS WRIGHTSocial Media Director, Unicef

DANIEL AYERSDigital & Content Director,

Valencia FC

TOM OLLERTONCMO, wearesocial

MICHEAL NAGLESocial Media Manager, Paddy

Power

ADNAN JAMIL-MIRSenior Manager - Broadcast &

Media Innovation, SKYPE

MICHELLE WU Director of Strategic Initiatives,

Platform and Monetization, Tango Me

GIDEON JOSEPHCEO, Transatlantic Entertainment

JESSICA ROEDirector, Level Theory

BLATHNAID HEALYUK Editor, Mashable

IVAN GAYTONHead of Mission at Médecins

Sans Frontières

KATIE RAYDigital Consultant

Modest! Management

DISCOUNT DEADLINE QUALIFIED ENTERPRISE BRANDS SPECIAL RATE* SOLUTION PROVIDERS / OTHERS RATE

June 26, 2015 £699 + VAT £999 + VAT

STANDARD DOOR RATES £999 + VAT £1,799 + VAT

PACKAGE INCLUDES ALL ATTENDEES RECEIVE

2-Day Main Conference, during which you'll hear from 30 digital marketing executives

Daily Lunches & Refreshments

Post-Show Access to Presentations

Welcome Networking Reception

Technology Demonstrations

Complimentary Articles and Content

BOOK A TEAM TO SAVE MORE!

Bring a Colleague… Save an Additional 10% Off

Book a Team of 3+ Save an Additional 15% Off

Book a Team of 5+ Save an Additional 25% Off

Attendee Information:

Name: _________________________________________________________________________________________________________________________________________________________

Company: ______________________________________________________________________________________________________________________________________________________

Phone: ___________________________________________________________________ Email: _______________________________________________________________________________

Payment Information:Visa MasterCard American Express Discover

Credit Card Number: _____________________________________________________________________ Expiration Date: _______/_______/_______ Security Code: __________________

Card Holder’s Name: _____________________________________________________________________________________________________________________________________________

Signature: ______________________________________________________________________________________________________________________________________________________

Billing Address on Card: __________________________________________________________________________________________________________________________________________

YES, PLEASE REGISTER ME:

PRICING INFORMATION

Millennium Hotel London Knightsbridge17 Sloane Street, KnightsbridgeLondon, SW1X 9NU, UKT: +44 (0) 20 7235 4377http://www.millenniumhotels.co.uk/millenniumknightsbridge/

Special Group Rate: £240 +VAT including breakfast (per night)

Kisaco Research is pleased to announce that all attendees of the Messaging App Conference will be able to access an exclusive group rate. Book the special group rate for £240 +VAT including breakfast (per night) online at http://www.4cityhotels.com/messagingapps2015.html. Availability is on a first-come, first-serve basis.

This charming hotel is situated in one of London’s most exclusive and fashionable districts. The Millennium Hotel London Knightsbridge offers a convenient location and is one of the most stylish hotels in the area.

Payment Terms for the Messaging Apps Conference:

• All Prices are in GBP and exclusive of UK 20% VAT

• All Early Bird discount prices, including Group Discounts, must be paid in full by deadlines provided above.

• All discount offers cannot be combined with any other offer, except for the Group Discount, which you can apply to any Early Bird Discount.

• Please view our Cancellation Policy.

VENUE & ACCOMMODATIONS

9 Register Your Seat Today www.messagingappevent.com • +44 (0)20 3696 2920