Definition

“It would investigate the nature of signs and the laws

governing them.” – Saussure, 1983

Ferdinand de Saussure

• 26 November, 1857 – 22 February 1913

• Born in Geneva, Switzerland

• Swiss Linguistic

• Broke down the definition of “sign” into two meanings.

Broken down into two parts1. Signified2. Signifier

Sign• “The sign is the whole that

results from the association of the signifier with the signified” – (Saussure)

• A sign must contain a signifier and what is being signified

• “Sign is defined as a stimulus designating or indicating some other condition” – (Littlejohn & Foss 2008, p. 35)

Doghttp://www.youtube.com/watch?v=

p6J9C4ujTh8

http://www.youtube.com/watch?v=uTr_Ov9_-S4

Abstract

Charles Sanders Peirce

Semiotics is the study of signs and how we relate meanings to things, such as:

Words

Images

• 10 September, 1839

• Born in Cambridge, Massachusetts

• American philosopher

• Worked on Math, Logic, Chemistry, Philosophy and Linguistic

Broken down into three parts• Representamen

• Object• Interpretant

Semiotics for Peirce

• “Nothing is a sign unless it is interpreted as a sign” – Peirce

• Developed a behaviorists semiotics

• Related to logics

What are the 2 fundamental aspects in semiology?