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7.01.2016 Design Value?/DDC/MiR
Design Value? Exploring Design Impact: Hvordan skaber design værdi? 7. Januar 2016 Dansk Design Center, Fæstningens Materialgård Michael K. Rasmussen, VELUX A/S
CULTIVATE ⁄ A SIMPLE IDEA
2 VELUX GROUP PRESENTATION
Company facts The VELUX Group is owned by the VKR Holding A/S, a limited company wholly owned by the foundations and family.
The VELUX Group’s financial results are incorporated into VKR Holding’s consolidated accounts.
17 Sales companies around the world 40 Production sites
in nine countries 9,500 Employees globally
2.2bn
2014 Numbers
(EUR)
VKR Holding revenue
178.8m
VKR Holding net profit
BRING ⁄ LIGHT TO LIFE
What we make 3 VELUX GROUP PRESENTATION
BRING ⁄ LIGHT TO LIFE
What we sell 4 VELUX GROUP PRESENTATION
BRING ⁄ LIGHT TO LIFE
What our customers buy 5 VELUX GROUP PRESENTATION
BRING ⁄ LIGHT TO LIFE
A healthy home is considered of primary importance for healthy living. 6 VELUX GROUP PRESENTATION
90% see it as ‘of above average importance’ to let fresh air into their homes.
86% Europeans see it as ‘of above average importance’ to have plenty of daylight in their homes.
7.01.2016 Design Value?/DDC/MiR
7.01.2016 Design Value?/DDC/MiR
= (products+people+processes)communication
7.01.2016 Design Value?/DDC/MiR
PURPOSE
9
A process of conscious orchestration of value creation for your customers with
the intend to run a healthy business DESIGN
7.01.2016 Design Value?/DDC/MiR
A process of conscious orchestration of value creation for your customers with
the intend to run a healthy business
10
DESIGN
7.01.2016 Design Value?/DDC/MiR
Customer Interaction
Organisational
Behaviour
Products and Services
Citizenship
Image How we are perceived
Vision Where we are going
Core Values
Who we are
Model Company Objective
Where we come from
Identity What we deliver and how
11
DESIGN ⁄ PRODUCTS AND SERVICES
Our products are developed to improve indoor environments by taking full advantage of natural light and fresh air. 12 VELUX GROUP PRESENTATION
DESIGN ⁄ PRODUCTS AND SERVICES
The VELUX product programme ranges from complete skylight systems to roof windows, sun tunnels, blinds and shutters as well as home-automation systems.
Sun tunnels
VELUX Modular skylights
VELUX blinds and shutters
Roof windows
Smart ventilation
Windows for the flat roof
VELUX GROUP PRESENTATION 13
DESIGN ⁄ PRODUCTS AND SERVICES
With product features that are second-to-none, you’ll enjoy the ideal combination of lots of daylight, fresh air and a clear view – creating the perfect environment for your home.
Pivot
Handle bar
Cleaning position
Intelligent products
Ventilation bar
Thermo Technology™
VELUX GROUP PRESENTATION 14
DESIGN ⁄ CITIZENSHIP
Since 1965 we have conducted our business based on the Model Company Objective
“It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner.
By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies.
A Model Company makes a profit, which can also finance growth and maintain financial independence.” 15 VELUX GROUP PRESENTATION
BUILD ⁄ RESPONSIBILITY
Sustainable Living in Buildings
Our commitment to planet and people Reduce CO2 levels to minimise global warming.
We engage with key stakeholders to Reduce health costs & risks.
Lower energy consumption Improve environment.
Deliver products and solutions made to Add value, lower costs. Increase comfort and productivity.
Optimise human health and well-being and minimise environmental impact Better living environments with daylight and fresh air. 16 VELUX GROUP PRESENTATION
Healthy Home
STRIVE ⁄ FOR THE BEST
The Model Home 2020 programme has shown that it is possible to build sustainable buildings for the future – today.
Home for Life (DK)
Licht Aktiv Haus (D)
Green Lighthouse (DK)
Maison Air et Lumière (F)
Sunlighthouse (A)
Carbon Light Homes (GB)
VELUX GROUP PRESENTATION 17
STRIVE ⁄ FOR THE BEST
A decade of full-scale experiments
18 VELUX GROUP PRESENTATION
01 Torzhkovskaya Street St Petersburg, Russia
02 Soltag Copenhagen,Denmark
03 Átika Bilbao, Spain
04 VELUXlab Milan, Italy
05 VELUX House, COP15 La Rochelle, France
06 Home for Life Aarhus, Denmark
07 Green Lighthouse Copenhagen, Denmark
08 Sunlighthouse Vienna, Austria
09 LichtAktiv Haus Hamburg, Germany
10 Maison Air et Lumière Paris, France
11 CarbonLight Homes Kettering, UK
12 Osram Culture Centre Copenhagen, Denmark
13 Guldberg School Copenhagen, Denmark
14 Albertslund Solar Prism Albertslund, Denmark
15 Russian Active House Moscow, Russia
16 Solhuset Hoersholm, Denmark
17 ISOBO Aktiv Stavanger, Norway
18 Future Active House Trondheim, Norway
19 Smith Residence St. Louis, USA
20 De Poorters Montfoort, the Netherlands
21 Healthy Home townhouses Stjoerdal, Norway
22 Great Gulf Active House Toronto, Canada
23 Langebjerg School Fredensborg, Denmark
24 Green Solutions House Roenne, Denmark
25 Active House Rome, Italy
26 RenovActive House Brussels, Belgium
26 projects and counting…
01
03
04 05
08
09
10
11
15
17
19
18
20
21
22 25
26
02, 06, 07, 12, 13, 14, 16, 23, 24
SET ⁄ THE STANDARD
19 VELUX GROUP PRESENTATION
7.01.2016 Design Value?/DDC/MiR
Design Value?
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
2007 2008 2009 2010 2011 2012
Global 500
S&P 500
Since 2007 the stock market performance of the world’s most valuable brands ‘Global 500’ has outperformed the S&P 500 by a
factor of 22%
7.01.2016 Design Value?/DDC/MiR
High volume Low margin
High margin Low volume
Design Value?
COST LEADERSHIP
DIF
FER
ENTI
ATI
ON
Opportunities for
è achieving customer preference
è charging better prices
è winning bigger market shares
è earning higher customer loyalty
è increasing stability of your business
è supernormal profits
7.01.2016 Design Value?/DDC/MiR
Contact info: Michael K. Rasmussen VELUX A/S [email protected]