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1 to 1 Intelligent Marketing TM

MarketLink Systems | June 2011

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1 BillionSmart Phones in use globally

2014 86%of mobile internet users use their device while watching television

is the year that mobile internet usage will overtake desktop internet usage

50%of all local searches are from a mobile

200Mmobile YouTube views occur every day

http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile.png;http://www.orangesoda.com/blog/wp-content/thumbnails/2410.png;

http://searchengineland.com/the-united-state-of-social-mobile-marketing-63511;

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf;

http://www.psfk.com/2011/01/tv-goes-hand-in-hand-with-the-mobile-internet-infographic.html

http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_Inaugural_Report_The_2010_Mobile_Year_in_Review;;

UsageSmart Phones

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Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

Mobile TaggingU.S Consumer Awareness

14%

18%

14%

14%

16%

14%

16%

29%

25%

11%

15%

36%

31%

Have usedLikely to Use

(extremely/very likely)

To find out more about an offer or product information

To go directly to an online news article

To scan for a coupon from a newspaper, poster, or magazine

To access a brand’s website from a print ad, billboard, or newspaper

As a boarding pass for a flight on my Smartphone

Use my mobile phone to scan a QR code for a contest

To receive a coupon on my mobile phone while in a store (by scanning the code on the shelf)

To purchase a product I’m interested in

To refill prescription drug orders

22%

21%

18%

11%

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2D Barcode knowledge by gender and age group

U.S. Consumer Awareness

18-34 35-54 55+

71%

34%

Male Female

53%49%

48%

51%of Americans are aware of or have seen QR or 2D codes. This number jumps to 71% among 18-34 year olds

Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

These days, people are on the move more than ever and mobile phones are the go-to gadget for staying in touch with friends & family. Many use their mobile phone to make informed purchase decisions.

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Microsoft Tag is a marketing solution that uses multiple recognition technologies to connect the physical world to your mobile environment.

Users scan a Tag barcode or QR Code with the camera on their Internet-enabled phone or Android users with NFC-enabled phones can also tap touch points and are linked to digital media such as:• Web Content

• Videos

• Music

• Maps

• Social Network

• And More…

DefinedMicrosoft Tag

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Scan Experience/Buy MeasureTag

Tag’s recognition technologies are used in advertising, signage, brochures, magazines, posters and anywhere that the online world can enrich an offline experience.

Tag barcodes can be black and white, color or even customized to integrate with a creative concept or design. Our QR Codes build on the standard format but offer additional features that Microsoft Tag offers. And NFC can be easily added to your printed materials to make them interactive.

After scanning the user can experience a relevant and dynamic interactive experience on their device.

This experience can enrich, educate and even lead to a purchase.

The Tag Manager comes with a suite of customizable reports, allowing organizations and brands to evaluate and learn from their Tag campaigns.

We also offer a free Scan Data API to import scanning data from all our recognition technologies into your existing reporting systems. Data from our API can also be viewed through the Microsoft Tag Dashboard, an Excel add-in that displays standard reports of your scan data.

EssentialsMicrosoft Tag

Anyone download the free app to their current smartphone and start scanning!

The Tag app is available for all of the top mobile platforms, including iOS, Android, Windows Phone and Blackberry.

iPhone and Android phones can also scan QR Codes using our app and it allows you to tap your NFC-enabled Android device on NFC touchpoints to open mobile sites.

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• Seize the moment – Capture customers immediately

• Stretch your dollar – Tag is free to use, including creation of any of our recognition technologies and accessing reporting

• Measurement – Our free analytics let you measure the success of your campaign engagement and respond on the fly

• Customization – Tag barcodes can look like your brand and blend into your materials beautifully

• Flexible content – All of Tag’s recognition technologies can be updated in the moment without impacting the code or touchpoint allowing you to respond to customer behavior immediately

Benefits

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187 Million+Magazine issues have featured Tags since 2010

390%Increase in the number of scans from October 2010–October 2011

100,000+Active Tag accountslinking to interactivedigital experiences

576,000Scans in a single magazine issue (Allure)

MomentumMicrosoft Tag

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AAA · Acura · Adidas · Air Force · Allure Magazine · Amway · Atomic · Bayliner

· Body Glove · Callaway · Campbell’s · Canon · City Of Turin · Conde Nast Traveler · Crutchfield Electronics · Dell Computers · Details ·

Digiturk · Dodge · Dominos · Dr. Pepper · Edwin Watts Golf · Entertainment Weekly · Footjoy · Ford · Fox Entertainment · Genentech · General Mills · Get Married Magazine

· Glamour · Golf Digest · Goodyear · Hardees · Herbal Essences · Honda · Hurriyet

· JCPenney · Jessica Simpson · Jones Apparel · Kellogg · Koa · Kraft · Ladies Home Journal · Lionsgate · Lotte · Lowe’s · Lucky Magazine ·

Mastercraft · Mazda · Mitchell Guitars · Mountain Dew · Mr. Coffee · NBC Universal · Novo Nordisk · O’Brien · Paramount · People Magazine · Pepsi · PetsMart ·

Procter & Gamble · Pagine Si · Porsche · Publix · Purina · Razor · ReMax · Remedy

Entertainment · Scuba Diving Magazine · Self Magazine · Seventeen · Simmons · Sports Illustrated

· Sprint · Starz Media · Summit Entertainment · Sun Life · Sutter Home · Toronto Star · Traditional Home · Transworld Surf Magazine · TV Guide

· USA Today · Windermere · Woman’s Day

CustomersMicrosoft Tag

1111

Tag barcode ExamplesMicrosoft Tag

1212

QR Code ExamplesMicrosoft Tag

1313

NFC ExamplesMicrosoft Tag

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Allure Magazine utilized Tags in 2010 and 2011 to increase engagement with readers for its annual giveaway in partnership with brands2011 Results:

• 576,000 scans - believed to be the top 2D barcode campaign to date

• 30% more entries than the 2010 giveaway

2010 Results:

• Mobile participants 2.5x as active as other contestants

• 34% of mobile entrants opted to receive email updates and Allure information

AllureTag Case Study

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Woman’s Day Golf Digest Seventeen EW USA Today

Cooking Light

New YorkDaily News ESPN

Magazine SELF TeenVogue

AllureKOA

CampingGuide

Simon & Schuster

Sports Illustrated People

8 of 10 major magazines using barcodes use Microsoft Tag

PublishingMicrosoft Tag

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“Tag delivers an intuitive element for products that need extra communication. The technology improves our customers' shopping experience, allowing them to go from 0-60 a lot quicker, which benefits our brands in terms of ‘closing the deal’ in the most efficient manner.”

– Lenna Conley JCS Global Brand Development

Crock Pot

Tag Case Study

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For the launch of Microsoft Office 2010, the software’s advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site• Customers learned about new product

features through videos and tutorials, downloaded templates, and registered for a trial version

• Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication

Microsoft OfficeTag Case Study

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Microsoft Tag | Tag Types

B&W Color

Custom

QR NFC

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Importance when seeing a QR/2D barcode

(most important/2nd most important)

Availability of barcode app

Clear instructions on what to do

Interesting mobile experience

How quickly barcode app works

Trustworthiness of barcode app

46%

61%

10%

35%

48%

Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

of Americans use QR/2D codes at least once a month – this number increases to 23% amongst 18-34’s.

2D BarcodesU.S. Consumer Awareness

16%

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Microsoft Tag | Get Tagging

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