InnoTrends: MillennialsThe game changing generation

weareinnovation.org

Hackathon, serious games, agility and pragmatic knowledge, society explores all possible ways to better engage with younger generations.

Businesses are increasingly investigating how to best define and address them. They understand they need to develop their presence on new media, but also question the benefits of developing products specifically for Millennials.

The economic and technological environment surrounding Millennials is an invite for innovation. With a high sense of engagement, younger generations hold the power to drastically change the world we live in.

What we say

Who says what

Empowering New Generations

Society

Fresh energy at workBusiness Experts

A complex world for Millennials

Infrastructure and Policies

Empowering New Generations

Society

Hackathon, serious games, agility and pragmatic knowledge, society explores all possible ways to better engage with younger generation.

The idea generation is much younger than we think. Technological environment, social freedom to speak up and creativity are creating a new combination of ideas that even children can turn into real projects.

Older generations do struggle with developing and applying new forms of learnings. In search of pragmatic knowledge, new generations seek to bring agility in existing models.

http://weareinnovation.org/2015/07/22/empowering-new-generations/

best ideas

Hackathon

9 year old

Pitch

AppUber-like

No illusionsWork for

themselvesEntrepreneurship

Taught in college

Hard work

Gaming Extremely formatted

Business School

Negative image

Major companies

InspirationNew business models

Agile businesses

Talents

Millennial parents

Smartphone

Help them shop

Brick and mortar

Millennials

Reshaping

Charity

Giving

Online

Contributions

Investment

Society

Fresh energy at workBusiness Experts

Businesses are increasingly investigating how to best define and address younger generations. They understand they need to develop their presence on new media, but also question the benefits of developing products specifically for Millennials.

Through inspiration and purpose, businesses seek to develop new codes and visions that could bring young generations on board, whether they are consumers or future leaders. Is inspiring millennials a better solution than designing products specifically targeting this generation?

As Millennials enter the labor market, HR experts also investigate how they potentially need to adapt their recruitment strategies. Beyond engagement, Millennials are seeking for purpose to work for a company.

http://weareinnovation.org/2015/07/25/fresh-energy-at-work-millennials-get-on-board/

Easier timeStart a

business

Free

Online

StartLearn

Experience

A better approach

DesignArchetype Attitudinal

Behavioral

Social TechnologyMarket

Broader

Generation Y

Expectations

Same

More intensePassion

drivenInterest

Not invading

Millennials

Two-way relationships

Companies

BrandsMulti-directional

Engagement

Growing up

Media

Understanding

World’s problems

Deep desireSolution

Role

Impact

Business Experts

The economic and technological environment surrounding Millennials is an invite for innovation. The sharing economy promises new business models for their ideas. With a high sense of engagement younger generations hold the power to drastically change the world we live in.

As a key differentiator in generational behaviors, the use of technology differs between Millennials and Centennials. While both generations may extensively use digital tools, their objectives are different. Technology, trust and purpose are the key drivers to attract and retain Millennials.

Generational usage of social networks is highly scrutinized to define the best content marketing strategies. We seek to lower the distance between youth desire for engagement and available opportunities to engage. 

A complex world for Millennials

Infrastructure and Policies

http://weareinnovation.org/2015/07/29/the-complex-world-around-millennials/

Power of Internet

Change

System

UnitePeople

Rights

BanksDisrupted Consumer Challenges

Approach

AcquisitionExperience

Social Networks

Boomers

Generation X

Millennials

DeviceContent

Citizen volunteering

Public policy

Strategic issue

National cohesion

Infrastructures and Policies

Related articles and sourceshttp://weareinnovation.org/2015/07/22/empowering-new-generations/

http://weareinnovation.org/2015/07/25/fresh-energy-at-work-millennials-get-on-board/

http://weareinnovation.org/2015/07/29/the-complex-world-around-millennials/

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