FILE #2There’s a New Sheriff in Town –

Her Name is Marketing 3.0

MISSION M3BBig Dog Innovations’ mission to get each part of the

MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives – WORLDWIDE –

who are highly desirous of INNOVATING their marketing models.

ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B

As we observe worldwide changes in the field of marketing communications,

it’s essential to realize some of the main benefits organizations can derive from the execution of new

“Marketing 3.0” practices…

For marketing executives, chief among them are:

1) Increased conversion rates• Sales• Registrations• Sign-ups• Downloads• Whatever your

“Call to Action” is

For marketing executives, chief among them are:

2) Lowered costs of acquisition associated to conversion rates

Conversions

Costs of Acquisition

For marketing executives, chief among them are:

3) Higher levels of customer and prospect intimacy

For marketing executives, chief among them are:

4) Better overall 360 degree insight into marketing investment performance

All Inboun

d &

Outbound

Marketing

Activities

In the briefest possible form of explanation, these new benefits can be obtained from:

1) Increased instances of dialogue

• Optimized website

• Optimized landing pages

• Optimized call centers

In the briefest possible form of explanation, these new benefits can be obtained from:

2) Capture of dialogue and other customer/prospect activities (such as: purchase, register, response, and download)

Purchase Register Response Download

In the briefest possible form of explanation, these new benefits can be obtained from:

“If-Then-Else” refers to the automation of follow-through communications based on an

individual’s specific online activity or mobile/web form

response.

3) Relevant and scalable follow-through – where message relevancy is designed to increase conversion rates

In the briefest possible form of explanation, these new benefits can be obtained from:

4) Across ALL…

and marketing cycles• Lead Generation• Opportunity Nurturing• Welcoming Converted Opportunities• Cross-Selling• Retention & Renewals• Referral Acquisition

media platforms• Online• Social• Mobile• Traditional

In the world of “Marketing 3.0” – where significant emphasis is placed on increased interactivity – there are replicable guidelines that organizations can follow.

Many times, we’ve used a Marketing 3.0 Blueprint

to make it easier to keep track of and sequence all of

the moving parts.

To follow the Marketing 3.0 Blueprint,

visit www.BigDogInnovations.com/MissionM3B

where you can access and/or subscribe to all of the past and future content

files in the MISSION M3B series, published within

the ongoing Marketing 3.0 Weekly blog.

The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0

Marketing Strategy

Marketing Infrastructure

Marketing Implementation

Marketing Communications

Logistics

Marketing Measurement & Refinement

Achievements: Increased Conversion Rates. Lowered Costs of Acquisition. Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.

Contact us today; we’re always ready to walk you through what an updated marketing plan – optimized for the new world of “Marketing 3.0” - could look like for your organization specifically.

Peter WintersPresident

pwinters@bigdoginnovations.com

Jackie CrinoChief Marketing 3.0 Officerjcrino@bigdoginnovations.com

www.BigDogInnovations.com