#MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization

  • Published on
    17-Jul-2015

  • View
    134

  • Download
    2

Embed Size (px)

Transcript

PowerPoint Presentation

Driving eCommerce Revenue with Real-Time Experience Personalization

Catherine Bassett@cbass8 Senior eCommerce Product Manager Rue La La

Moderator:Karl Wirth@wirthkarlCEO Evergage

Erin Warren@CarteraCommerceSVP MarketingCartera Commerce

Sponsored by:

AgendaIntrosBusiness challengesPersonalization in action with examples Operationalizing personalizationPersonalization roadmapQ&AWhy Real-Time Experience Personalization

Karl4

Rue La La - Customer Acquisition

6

American Airlines- Shopper Acquisition

A/B test of messaging during registration 6

American Airlines- Shopper Acquisition

Adding a congratulations message for new users that push them to shop immediately after enrolling.

7

Rue La La Visitor Engagement

Southwest Airlines- Real-Time Promotion

In-line message highlighting offer expiration 9

Rue La La Brand Education

11

American Airlines- Cross-Channel Engagement

Display offer activation on click-thru from email

Promotional email carried Just for You offer which was mirrored on the site as a way of alerting shoppers that they qualified for the offer.

11

Rue La La Customer Loyalty

Who is Evergage?Evergages cloud-based platform empowers e-commerce companies to convert more shoppers into buyers and increase average order values with real-time web personalization based on deep behavioral analytics...without the need for developers.

@Evergage@wirthkarl PLUG LUNCH-TIME ROUNDTABLES ON PERSONALIZATION AND TABLE!13

Recommended

View more >