MLM Secrets Revealed

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What is called ‘MLM’?

MLM is the abbreviation for "multi-level marketing", which in some instances is also referred to as network or referral marketing. It is defined as a specific marketing structure that is employed by a number of different companies as a significant part of their advertising and marketing strategies. It is used to create a sales force and compensates those who promote and sell the company's products while creating a residual income in the process.

Additionally, individuals are also compensated by virtue of the sales and marketing efforts of others that they have personally introduced and brought into the company. These people that are introduced into the company underneath that individual make up what is called that person's "downline" of distributors and hopefully results in multiple compensation levels. Typically, an MLM company and its products are marketed directly to the consumer as well as a person who could be a potential business partner.

Once you have a strong network marketing team, you get added benefits. It's not just all the extra results you can get with people working together ... it's also the fact that you now have a brand new reason for people to join you, that most in network marketing don't have.

Observe the Group with a Marketer's Eye

Watch closely as your MLM team develops. What features and benefits do you see that really appeal to YOU? Ask a lot of questions of team members and prospects. The prospects you talk to are considering MLM and your company for certain reasons ... and some of those reasons will be the same as the reasons that brought YOU into this group. It's important to take the time to figure out what those reasons are, because they will help you really strengthen your presentation to MLM prospects.

Become an expert on MLM teams. Learn everything you can - how a team is put together, all the ways a newcomer can use the team, some of the unusual applications that most people wouldn't think of. What is the real emotional appeal of a team to your MLM prospect? The more you learn, the more powerful you will be in championing the team idea to your MLM leads.



Tap into Your Own Team Experiences In Your Life

Sports teams, school clubs, any type of group aligned to achieve a common goal. What emotions did you go through at the time? What were the fun aspects? What experiences did you have that you could use as stories now to support the need for your prospects to be part of a strong team? You need a clear understanding of the nature of your team, or you won't be effective at promoting it.

So as you talk to prospects, tell them about your experiences with the team and the difference you see in having a team to rely on, versus "doing it all yourself". These will ring true with your prospects, and any one of them could be the deal-maker.

The 7 MLM Strong Team Marketing Advantages

1. The feeling of belonging. Wanting to be part of the group is a basic feature of human nature.

2. The ability to benefit from the knowledge and experience of others. It's easy to set up an online discussion group just for your team, so that anyone can ask a question and get responses from those who have been there, done that. The result it, a new person can get up to speed in your business much faster than they can anywhere else.

3. If you have a set series of team conference calls, then team members can bring prospects on the call, and the prospect will hear a LOT of voices and a LOT of different messages about your MLM products and company. It's not just a single person trying to sell them.

4. A new person knows they can bring in another new person into that business, and they will get immediate GOOD training from the team. So often in MLM, no training at all occurs.

5. A team with good leadership and an overall philosophy will develop a family atmosphere, friendly and joking in team conference calls. Many newcomers who hear that want to be a part of it.

6. You can offer a Team Mastermind call, where you brainstorm certain aspects of the business. When you have 2 dozen people looking at one idea, you will get several different suggestions on how to implement it and enhance it. The whole becomes much more than the sum of the parts.

7. For your prospect to value joining your network marketing team, it's important for you to understand MLM emotion marketing Many people in MLM and other home businesses are very familiar with the feeling of being left alone to sink or swim, having to do it all by yourself. It's a raw nerve with a lot of people, so you definitely want to bring it to their attention.

The bottom line is, observe your guys and see how they work together. You will notice many MLM team benefits that you can stress to your prospects, which will help them become contributing members to YOUR team.



10 Key Benefits of MLM There is an important lesson to be learned from traditional business that can be applied to Network Marketing. I'd like to discuss 10 key benefits why MLM programs are great businesses. Use these benefits to promote your MLM Program and to recruit anyone in your organization. 1. Small amount of risk: There is a certain amount of inherited risk involved when you become an entrepreneur. We are confronted with losing money, wasting time, not being in profit right away, etc. In a traditional brick and mortal business, the startup cost associated with opening that business is what holds many people back from becoming the creators of their own destiny. People do not like risk and try to avoid it by all means. We'd like a "guaranteed bet" and stay within "our safe zone". In business, you don't eliminate risks you learn to minimize them. The advantage of starting an MLM Program is that there is a small risk to get started. With a couple of hundred dollars, it is possible to get started with a company of your choice, marketing products that you consume already. The amount of financial commitment is insignificant compared to that of traditional business. 2. A huge demand for good quality products: There are a myriad of network marketing companies that promote very good products. If I were considering a company to get involved with, I would always ask myself: * Would I still consume these products/services if there were no opportunity to market them? * Do these products bring any benefits to a consumer besides the opportunity to make money? * Would I bring "value" to my customers if they consume these products? Every business needs repeat customers. Distributors only get paid when they have consumers for their products and when these customers continue that consumption, then that creates the money flow. 3. Residual income: I am sure that you pay your gas, your electricity, and your phone bill every single month. These are the types of services that for the most part provide an ongoing stream of residual income for these companies. The greatest advantage of an MLM Program is that it gives you an opportunity to enjoy residual income just like those companies do. When the initial effort of getting a new customer is completed, you can enjoy the residual part of that business relationship. We are so used to trading our time for wedges that we often times don't see the potential residual



income of an MLM Affiliate Program. By direct selling your products, you can also claim your share of the residual income pie. 4. The income potential: There is no cap on how much money you can generate. In my corporate jobs, my big limitation was that regardless how hard I worked for these companies; my income was tied to a "market standard" for someone with my skills. In an MLM Program, that's not the case. It is up to you to decide how much you want to earn. An MLM company doesn't hold you back in the same way the corporate environment does. As long as you have the skills set of a trained network marketer, you make whatever income based on your stamina, dedication, and your willingness to help others. The skills set is key. Once you trained yourself to become a marketer, you can market anything you choose and generate that income you seek. 5. No employees to hire: By far, this is a clear advantage over traditional businesses. An mlm affiliate program is a business of people independently working together. Without any employees, it's possible to build a business right from home. This industry gives you that added benefit, be in business without employees concerns, by having a network of independent business owners working together towards a common goal. 6. No inventory: Traditionally Network Marketing companies would have distributors stack up on inventory. This concept alone has given the industry a bad wrap for years. However, modern companies do capitalize on the technology and tools we have in place. We have: · Internet Telephony · The Internet · Drop Shipping Ability · Consumer Leads · Conference Lines · Web Conference · High Speed Internet Access Not having to inventory products will make your business more agile to any market condition. 7. Low operating Costs: The network marketing model makes possible to run a business at low costs compared to any other business model. This is where your upline's support should come in. A good upline mentor should allow you to piggyback on his expertise, on his knowledge, on his leads, and help you generate the funds to pay off your initial investment and get in profit early in the life of your business.



8. Leverage: Your MLM Program is a: · people business · business of appointments · business of helping consumers find what they have the need for · business of helping others create businesses. You reap the rewards by leveraging the efforts of those you help. This develops a collective mindset that promotes "win-win" relationships. 9. Portability: With the advent of technology, we can do today what distributors 15 years ago could not do and that's to make our business portable. We now have a phone technology that allows you to take your telephone and move it anywhere you like transparently to your customers. As long as you have access to the Internet via DSL or Cable, you can take your computer, your phone, and continue doing business while you are on the road, on vacation, or visiting relatives whether that be in another city or another country! 10. The attainable freedom: Imagine having a productive business in network marketing providing you with a lifestyle that only the rich and famous enjoy. When all the pieces are in place, the life of a marketer can be very fulfilling indeed. That's the dream every new distributor chases and it is only attainable when there is a clear understanding of how to get there and when your marketing skills are sharp. It is not just the money, but the fulfillment of a lifestyle that makes an MLM Affiliate Program the best business to get in and your skills is what make it happen, period!



Advantages and Disadvantages of MLM Businesses It looks like MLM businesses are receiving more popular than ever especially with the way our financial system is going. They are the fume now on the internet dominion. In fact, many MLM businesses are taken by people who work from the calm of their own home. There are a variety of MLM and many dissimilar products to choose from. They approach in all shapes and sizes, with all kind of reimbursement plans and support help. Having a successful MLM business opportunity can give you the money that you have always dreamed of having. It's very thrilling to know that you can start on internet marketing with a MLM business opportunity and get great results. However, they require just as much hard slog and promise as any other business. If you understand this article because you are wonder if MLM opportunities really work, the answer is, yes. If you're moderately new to this industry and concept, you might be a little doubtful and that fine. Here are a few advantages and disadvantages to own MLM opportunities. Advantages: Having successful MLM businesses can provide you the money that you have all the time dreamed of having. They give you an unfair advantage to a life of great quantity that no other business modal can offer. They are easy to acquire started with and regularly have a low start up cost, compared to franchises. You can influence the efforts of your downline that you build to make more money faster. Once you have built your MLM business opportunity to a positive level, it will not take a full work agenda to keep it going easily. All businesses have their own tax benefits and an MLM is no different. The best MLM opportunities are created by cream of the crop who applies the different secret. You can employ much different marketing strategy like, weblog to magnetize different kinds of users. With MLM opportunities you can say goodbye to the daily crush and never ending dissatisfaction of life. Disadvantages: Recognize that there is some risk concerned in becoming capitalist and joining MLM businesses. 95% of new MLM entrepreneurs will fall short at their business within the initial three months. You will be risking your status when you join. The explanation I say this is because most MLM business opportunity offer marketing strategies, like getting your friends and family mixed up. With a malfunction rate so high, getting them mixed up may burn some bridges later if it doesn't exercises. If you have not noticed yet some MLM opportunities are better than others. You must compose sure you are joining the most excellent, do your research. Your MLM business isn't just about traffic, it's about conversions. Most MLM opportunities don't exchange that high. Generate leads for your MLM business can be a complicated thing to do. Most MLM don't offer the most excellent marketing strategies. Without a rock-hard team to back you up, your online MLM business cannot succeed. With a MLM business opportunity you usually need a huge downline to make good money. For most people they will connect a business that a friend or family member is concerned with. This can be a huge fault. If you are truly serious about getting concerned in MLM businesses, make sure it is the one that you feel happy in and you feel you can make happen. Anybody can be victorious in this industry. If they apply these strategy: always take action, study how to market your business online, always fall short forward, study the power of "The Secret", and make sure you find a well smoothed mentor. If you chase these strategies you will have prolonged existence in this industry.



Deciding if this is the right business for you

There are a number of things to consider before you spring off that MLM diving board and wind up in the deep end of the pool. Ask yourself the following questions:

Are you a loner or do you prefer working with people? Can you develop a 3-5 year success plan and stick with it? Can you handle being coached? Do you have a problem with self-improvement? Have you been looking for a way that you can generate an income by creating and

perpetuating your own home-based business?

If you can answer all of these questions with a "YES", then a multi-level marketing business may just be what you have been looking for.

7 steps to selecting the right MLM company for you

If you have decided that multi-level marketing is the way to go, here are some things to consider before choosing the company to work with and signing on the dotted line:

Step #1: before you make your decision, do your homework - in other words, make sure you research each company you are interested in as thoroughly as possible, whether this company is land-based or operates online.

Step #2: look at the types of products or services that the company is offering - are these products something that you or other people would use on a regular basis? Are they valuable products or services?

Step #3: interaction with other MLM'ers is important - we cannot stress how critical this is. You need to be able to have access to a forum where you can interact with other individuals so you can ask questions and receive the proper information you need.

Step #4: understand the requirements involved for being compensated - look for the obligations that you need to fulfill in order to be paid for your efforts. Find out if there are fees associated with being a "member" of the company as well as watching out for hidden fees.

Step #5: look for a company that works together with its distributors in order to achieve a common goal - additionally, make sure that everyone involved benefits from focusing on that goal.

Step #6: if you know someone who is a member of the MLM company that you are considering, get their take on things - find out how they feel about the company where effectiveness and being sufficiently compensated for their efforts is concerned.

Step #7: investigate the company's owner (if you can) - are they accessible and can you speak with them one on one? Investigate their business practices and how they conduct their business.



If after all your research you are comfortable with the seven steps above, MLM just may be right for you!

A network marketing model is a way for businesses to display information to stand out personally for consumers. The product is provided by independent business owners or suppliers. That individual then hires others to present the product as well.

Network marketing can earn money, but it doesn't work for everyone. There are ways to achieve provide using this business strategy. One of the best ways to increase profit to increase network marketing is to find a popular product. Make sure the product popularity will last and it is a product that will sell in local and surroundings areas. The internet is a tool that can broaden a sale area for the business owner. Also consider competitors and their business strategies.

It is vital to understand the product that is being sold. Showing confidence and knowledge to potential customers will help sell a product. If they ask a question the answer will come quickly through knowledge. Furthermore, the better the seller understands the product the easier it will be to sell it to a wide range of customer. Remember to not go through a cookie-cutter business strategy. The best strategy is what works for each individual seller and it might take a while to fine what works.

Always work at the job because effort produces profit. Just keep it mind it won't happen overnight and might take a long while in some cases. Keeping at it will lead to success. Once a business owner has established themselves then it might be time to start networking with others to produce their own network. Remember to not just add anyone to a network. Be sure individuals in a network are honest and willing to do the work to benefit the entire network. This will help everyone earn more while the process it not easy it can be profitable.

So, why did you start your network marketing business? You probably got interested in your company, not only because you loved the product but you saw an opportunity to make money too. And how is that going for you?

A fact is, 97% of network marketers are struggling in their businesses - they are losing more money than they are making!



There are 4 major problems faced by most network marketers today.

Let's take a close look at them:

1) Lack Of Quality Leads

This is a huge problem in the industry and it continues to haunt many network marketers. The truth is, leads are the lifeblood of your business. Without them your business will crumble and DIE.

You'll need to generate a minimum of 30 targeted leads a day in order to make money in your business. Note that I use the word 'targeted'!... Your goal should be to attract people who would be interested in what you have to offer, so that they can convert into sign-ups and sales.

Most people are struggling with this as they try to get their family, friends and strangers they bump into, to join them or buy from them. Those people have not expressed any interest to start with.

If you're still using the old marketing methods of writing a list of names and bugging people in the shopping malls, then you're not going to have qualified prospects.

So, how can you tackle this problem?

You'll need to use the modern day lead generation strategies. The key is to get proper training on different marketing strategies available today so that you can know what you are doing. Choose a couple that resonate with you, learn and implement until you master them.

Focusing on just a couple of strategies will bring you better results that you want rather than trying to learn and master everything!

2) Lack Of Money

This is a common problem in the industry - it takes money to run a network marketing business and many marketers don't have it!

To start with, you probably didn't have money to make the initial investment but you saw the income opportunity and you figured a way to make things happen. But you didn't realise that you needed funds to keep your business going every single month.

So, are you borrowing money from YOURSELF to fund your business?

You need to pay for the inventory, stationery, travel, events and so on. Your monthly expenses could run up to $1,200. So, if you have a poor cash flow, not making enough money to cover your business costs, you then start funding your business from your own pocket. You then start focusing on making sales than providing solutions because you're desperate.

Remember that you started your network marketing business for financial freedom, but a lack of money would leave you in a worse situation than you were before you started and the tiny commissions that you make will be for repayments to yourself. Not ideal at all.



So, how can you deal with this problem?

You need to take advantage of affiliate marketing and set up what is called a Funded Proposal. This ensures that you do not spend yourself out of business because it provides you with a way to cover your business costs from the onset - very smart!

This is a great way to make money off people who are not interested in joining you. All smart marketers use this strategy.

3) Lack Of Marketing Training

Most network marketers fail in this industry due to the lack of marketing training, especially internet marketing training. If you don't have the right training you will lose more money than you are making in your business. Trying to figure out things on your own on the internet, will definitely feel like being lost in the forest!

So, how can you overcome this problem?

You will need a platform to train you on all the cutting edge marketing techniques both online and offline, if you want to stand any chance in this highly competitive market. You will also need to spend some time on your personal education and growth and learn how to sell your most important asset - YOU.

4) Lack Of Duplication

Most network marketers are working around the clock, sponsoring new distributors and then have to repeat the process over and over again due to constant downline attrition.

When you get results in your business, you want your team to duplicate your success, otherwise you will not be able to grow your organisation.

So, how can you solve this problem?

You need to get your team plugged into a good marketing system so that they can get the training and tools required to achieve your level of success. A good system will save your business and help you achieve the results that you are after.



Network Marketers Failure reasons

1) Do Not Recruit Your Warm Market unless you want to be part of the NFL club... they are always taking applications haha

2) Do Not Do Personal Seminars To Bring People Too - face to face seminars are a total waste of time these days

3) Do Not Try To Learn From People That Say Tell Me Who You Know Or Write Me A List Of Those People - these people don't know anything about recruiting. This is how MLM was done about 20 years ago....do you wanna live in that realm? Just like an old car, classic, but isn't as efficient as the new ones.

4) Do Not Treat The Business Like A Hobby - put money into your business the right way, leads, advertising, web pages, but learn from a pro!!

5) Do Not Tell Everyone What You Are Doing - only tell people you know about your business if you choose to when you are successful

Many people everyday are slowly beginning their first year in network marketing. With promises of stacks full of money and financial freedom at every corner, it's easy to see how Network Marketing can get a bad name.

Due to the state of the economy, more and more people are forced to look for alternate sources of income to survive. I can't count the number of people that I've heard stories about that had been let go from companies where they had worked for over 20 years. It's actually very sad when you think about it.

While you can find different network marketing opportunities around every corner, don't start thinking you are going to strike it rich over night. You have to take the time to not only build some relationships with people, but you have to know how to market as well.

It's been said that most people who are going to enter a MLM opportunity are going to fail. But why do you think that is? Is it because they don't want it bad enough or is it more because they just don't know how to make it work. Usually what happens is someone who is knew winds up on some type of conference call for a particular MLM opportunity. If this is your first year in network marketing, you probably followed this exact same pattern.

The calls are full of energy and hype, and by the time you get off the call, you feel like you can sign up your whole neighborhood! That kind of energy is great, but don't let it fool you. Those calls are designed to get you feeling like that and here's why.

Network marketing companies depend on those who join to go out and build a down line. Without new people coming into the company, it's not going to survive. So they need to get you excited so that you'll go out and tell the world how excited you are to be a part of something great.....but does it last?



The answer is no for most people and the reason why is that the methods they are using to get their message across to prospects is completely wrong. Most people when they first start out will tell anyone they come in contact with about the opportunity they are currently in. Problem is, these people are not in the mind frame to join that they are talking about. You may get one or two people this way, but you are going to wind up frustrated.

Now, enter the Internet. The Internet is the best thing to happen to network marketing opportunities EVER. It's such a huge advertisement platform, that you can literally get your offer out in front of millions of people in a matter of minutes. But...

You don't want to market your MLM program to potential business opportunity seekers in the beginning. You will eventually get to that point, but leading with your main program is a big mistake a lot of people make in their first year of network marketing.

The argument could be over the quirkiness of the Network Marketing & MLM Industry... or whether its legitimate. Despite the never-ending feud between those that support or despise Network Marketing/MLM... one thing is sure. If you're considering joining one or already in a Network Marketing Company there are at least 3 important characteristics you should have in order to find some level of success in business.

Act Like the Boss of Your Business

If you feel like your time is better spent not on that sizzle, blitz, or hype call don't do it. You've heard it all before, the same lines, the same speeches. Spend more time drumming up business and less time edifying upline or senseless meeting attendance. Everyone's an IBO (Independent Business Owner) and you should feel like one, not a subordinate. If you feel subordinate, see...you're back at work.

You are a business owner not an employee. A business owner makes decisions and an employee waits for the boss to give direction. Any good 'upline' should be giving you resources to further promote your business instead of the same tired remedy of slow business-invite more family and friends to the meeting.

Always remember the Boss is in charge of drumming up leads; drumming up leads involves more than talking to friends and family. You don't have to wait for a training call to find out how to promote your business. 'Get off your shoulders' and research marketing options available to you. In other words, find out what can help you promote your business.



Become the Knower and Doer of All That is Marketing

As the Boss, you need to work on closing deals. In this case, Network Marketing, closing a deal is converting a lead into an IBO (Independent Business Owner). All the hype calls and motivational speeches can take a back seat while you continue to collect information on the different marketing services and products that exist. I'm not saying that listening to a few inspirational words won't help you get that warm fuzzy feeling in your gut, I mean how much of that do you need to have? There's WORK to be done.

Did you know there are companies that can create professional-style promotional videos for chump change per month? How about getting calls from your leads answered by a professional order/message taker? Ever stumble upon free software similar to Photoshop? How about getting 1,000 drop cards or flyers for less than $100? NO? Well see, that's what I'm talking about. Put down that Wayne Dyer book, get online and search for tools you need to get the word out on your business opportunity. Learning which media or distribution method works takes time and practice. If you don't know what's out there, well hell...how is that motivational speech going to help?

You need to become a junkie on marketing, not the fuzziness you get after some feel-good speech that in so many words is telling you to get-off-your-ass. Knowing how to share your product or service with the rest of the world is, in part, the most critical piece of a successful operation. Given everything written, I will like to say that ignoring the element of building relationships with potential customers/partners will be disastrous to your business. Building those kinds of relationships is important too, but it all comes down to getting the word out to as many people as possible.

Be Honestly Helpful to Your Organization

In a perfect world every IBO will treat his/her business like a Sales Manager would treat a sales team-once he/she has establish some steady profit, they assist their team with expert support, resources, and leads. It's not always like this. You're the person on top! If you have to start somewhere with this characteristic...start with being a honest business owner. Too many times we've heard of downline steals (people 'stealing' leads) and resource hoarding. ENOUGH! I was with one MLM company and top producers finally revealed they purchased leads. Wow. All this time and I'm struggling inviting friends and family to these silly hype calls and the top producer is simply buying leads. Too funny!

You should also be honest with potential clients of the product or service you're marketing. If something you're promoting hasn't been tested, say that. If you don't know the answer to a question, say that. People can appreciate honesty, or at least I want to believe they do. There are however, no medals given to those who are honest. At the same time, you're rewarded the pleasure of never having to stutter and stammer over words when you lie! Trust me...both the stutter and stammer aren't good for business.

The people in your organization deserve to be informed and should never be able to say that they haven't had the support they require to grow their business. If you haven't thought about how you're going to assist hundreds, even thousands of IBO's you need to think about it right now. What



if your organization grows to that size? How will you make yourself available to all those people? Give it some thought.

In the end, these standards, when practiced have helped many business owners become wildly successful. In order for us to be successful we need to be the boss of our organization, no more depending on the ultra successful upline or Guru to lead you into success...all the info is there-go get it yourself. Learn everything you can about the different marketing services and products. Understanding the available options makes the difference between who's flying high and who can't get the business of the damn ground. Finally, operate your business under the premise of honesty and servitude to your organization. The more we all strive to help one another, success and income will surely follow.

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