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MN319: E-Marketing – Assignment 2

Team 319

Social Media Report for: Adam Byrne: 10716097

Phoenix Restaurant Alan Clarke: 10729401

North Campus James Gavin: 10727689

NUI Maynooth Jie Lu: 10110020

Monday 30th April 2012

Table of Contents

Introduction .......................................................................................................... 1.

Social Media ....................................................................................................... .1.

Website / Blog ...................................................................................................... 3.

Online Advertising ............................................................................................. 11.

Email Marketing ................................................................................................ 12.

Search Engine Optmisation ................................................................................ 12.

Measurement ...................................................................................................... 13.

Conclusion and Recommendations .................................................................... 14.

Appendices ........................................................................................................ 15.

1

Introduction

For the purposes of this assignment, our team approached the ‘Phoenix Restaurant’ (referred

to as ‘Phoenix’ hereafter) which is located on the North Campus of NUI Maynooth. The

restaurant is operated by Compass Group, a global foodservice company and has been open

since September 2011. However, despite the large potential customer base on-campus

(approximately 10,000 students, plus teaching and support staff) our team surmised that the

social media and e-marketing activity of the restaurant could be characterised as very low

prior to the commencement of this project.

The General Manager of Phoenix is Linda Brophy and she was very enthusiastic and keen to

assist our team with carrying out this project once permission had been secured at the

corporate level to proceed. Linda informed us that Phoenix did not have a Facebook or

LinkedIn Page, and although the restaurant did have a Twitter Account, activity and

engagement with the target market was low (56 Followers / 38 Tweets from 10th

October

2011 to 28th

February 2012).

Social Media

Our team met with Linda on 5th

of April and presented her with a plan (see Appendix 2) for a

complete overhaul of the business’s social media / e-marketing strategy. We proposed that

the following accounts should be established for Phoenix.

1. Gmail Account – phoenix.dining@gmail.com – for authorization of other social

media accounts and to allow all administrators to share emails and documents for the

duration of the project.

2. Facebook Page – http://www.facebook.com/phoenix.dining – (to be also integrated

with a verified Facebook Place).

3. Twitter Account (new) – https://twitter.com/#!/phoenix_dining – to replace the

existing, under-utilized profile.

4. WordPress Blog – http://phoenixdining.wordpress.com/ – (with Gravatar).

5. LinkedIn Account (later postponed because parent company Compass Group have

their own LinkedIn business page and we could not arrange to set up a separate page

for Phoenix Restaurant alone).

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These accounts were set up between the 5th

and 6th

of April and our team began to fill in the

content necessary to attract fans and followers before going live on the 7th

of April.

We quickly gathered a lot of followers (see Appendix 1) and devised various strategies to

encourage students to become Fans and Followers of Facebook and Twitter respectively:

Breakfast and Lunch Menus for the restaurant are released daily through Facebook

Notes (automatically connected to our Twitter Feed). We have been experimenting

with different times of the day to release the menus. The best response in terms of

Likes and ReTweets is the early morning rather than the day before.

Competition 1 to suggest the best filling for a Breakfast Roll is complete and the

winner has been rewarded with restaurant vouchers (see below).

Competition 2 is ongoing: when the number of Twitter Followers reaches 500 (current

number is 480), all Followers will be entered into a competition to win €50 worth of

restaurant vouchers.

Questions: Linda provided a list of questions to ask Facebook Fans and the Questions

Option was used on the 20th

of April to ask customers “Which 'Hot Pot of the Day' did

you like most last week”

Many photos were added to the Facebook Photo Albums over the last month and

those people who appeared in photos were asked to tag themselves and their friends to

draw interest to the site.

On a personal level, those customers who expressed a preference for certain dishes (e.

g. ‘mac n’ cheese’) were personally tweeted when what they liked was on the menu

(see below).

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A QR code was configured to allow those restaurant patrons who use smartphones to

quickly navigate to the Phoenix Facebook Page (see below).

Phoenix Restaurant QR Code

Classmates and other students were asked to Share the Facebook Page on their own

wall and this brought in many followers.

Website / Blog

As per the assignment instructions, 5 blog posts were written in relation to the Phoenix

Restaurant and the topics chosen by our team were as follows:

1. Brief history of the accident which destroyed the previous on-site building and led to

the development of the new Phoenix Restaurant.

2. A corporate profile of Compass Group Global (Phoenix’ parent company).

3. A student’s experience of the food on offer at Phoenix Restaurant.

4. The Phoenix Restaurant launches its Social Media Platform.

5. A description of the Management Staff at Phoenix Restaurant.

The five blog posts follow below:

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1. Phoenix Risen From The Ashes

It was Benjamin Franklin who once said that “out of adversity comes opportunity” and this

was certainly true at NUI Maynooth. In the case of the University this adversity took place

on the 28th

of November 2008, when extensive damage was caused by a fire in the students

restaurant of its North Campus (see picture below). The fire service was alerted at 11.27am

on that morning and four units from Leixlip and Maynooth fire services were sent to the

scene. There were several thousand secondary school students on the campus at that time for

an open day and they stood with staff and under-graduates in shock and disbelief, as the

restaurant was destroyed.

The easy option for the management at Maynooth would have been to rebuild/restore the

original building to its former glory; life would return to normal, status quo would be

restored. To their credit the management decided to take this opportunity to transform the

existing site. They decided that the new restaurant, which would be named the “Phoenix”,

would rise just like the mythical creature, from its own ashes and live on for years to come.

The Phoenix Restaurant, as pictured above, was the finished product delivered after two years

of hard work. The building is a wonderful example of modern architecture, with its state of

the art facilities, which has won the approval of all the students and staff at the university. As

for the prospective students who were there on the day of the fire, well, they returned in large

numbers to attend the university.

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2. Compass Group PLC

Headquartered in the UK, Compass has operations in more than 50 countries worldwide and

employs some 470,000 people as of 2012. With an impressive 90 of the Fortune 100

companies listed as their clients, Compass has established itself as a world-class provider of

quality breakfasts, lunches and dinners to a diverse array of customers, including office

workers, college students, senior living communities, sports enthusiasts and even employees

of remote mining camps and offshore facilities.

Compass’ operations are not simply limited to the provision of tasty and affordable meals;

their ultimate goal is to meet the dietary requirements of their customers on a case-by-case

basis. For example, their corporate based services are aimed at “refreshing tired minds and

refuelling the productivity of people at work” while their educational based services are

aimed at “helping boost the concentration of young minds at school and college”. It is this

unique emphasis on meeting the specific nutritional needs of their diverse customer base that

has helped distinguish Compass from it closest competitors.

The Phoenix Restaurant @ NUI Maynooth is

owned and operated by Compass Group PLC –

one of the largest contract food service

companies in the world.

Maynooth had the largest number of college

applications for 2012 which is a vote of approval

for a management team, who, when faced with

adversity used the opportunity to instigate

change and became all the stronger for doing so.

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Given Compass’ proven record of meeting the highest health, safety and environmental

standards, it also comes as little surprise that more and more organizations are now

depending on the company to provide a range of support services such as cleaning, logistics

and transport, security and building maintenance.

Despite the global economic downturn, Compass Group’s long-term objective of delivering

value for its shareholders and customers looks certain to continue through the growth-focused

development of their existing expertise within the food industry and the expansion of their

international support service capabilities.

While Compass may serve approximately 4

billion customers per annum, the wide variety

of food offerings available in the Phoenix

Restaurant (ranging from a full Irish breakfast

to Italian style pizzas) are emblematic of the

company’s desire to provide students with as

much choice as possible. With tailor-made

menus created by award-winning chefs and

ingredients sourced directly from suppliers, it

is little wonder that more and more

organizations are choosing to outsource their

food services to Compass.

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3. Eating at Phoenix Restaurant

Phoenix Restaurant provides very different food from where I come from in Suzhou,

Jiangsu, China. First they have a global kitchen which has a fast-food style menu. They

serve fresh roast chicken and spicy chicken burger; spicy bean burger with hot spicy chicken

wings, which I found to be very nice indeed. I did not have to spend much money to buy this

food which will help me with my expenses. The average price for these food types are 2 to 3

euro.

If you like pizza you can have that as well. You can also have very tasty side food to match

your main dish. These side foods include buttered corn on the cob and spicy wedges,

coleslaw and spicy mayo and so on. These side orders are not expensive and for a spend of

just 1-2 euro you can have one to add to your lunch.

Some people might not like fast food. They might want a more substantial meal and so

Phoenix Restaurant can also satisfy their request. Firstly, they offer very nutritious soup,

tomato and basil soup and healthy vegetable herb soup. You can also have chilli con carne or

sundried tomato and basil pasta bake for your main dish. It will just cost you 5 euro. They

also provide a “special of the day” such as baked potato; baked beans and chilli beef. If you

buy some rice and spend an extra 50 cents you can have some curry as well.

Phoenix Restaurant provides very different food

from my home college but it does cater for

majority of students needs. They might wish to

include more Asian food in future, which would

make me very happy. To be a Chinese student in

Maynooth is a great experience for me and I am

enjoying this change in diet thanks to the

Phoenix Restaurant.

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4. Phoenix launches its Social Media Platform

The management at the Phoenix restaurant have launched their Web 2.0 applications platform

which will greatly enhance their marketing and communications relationship with the staff

and students at NUI Maynooth.

Students can now access the Phoenix’s homepage by clicking on the Facebook

logo opposite. Students and staff are invited to upload photos and comments and

to have fun generally interacting with the site. So click on the logo and let’s

become friends. Also check-in on the site each day as menus and specials will be updated

daily. Don’t forget to check-in while you are at the restaurant - who knows you may win a

special voucher if your number comes up?

The Twitter logo at the top of the page brings you to our Twitter Feed, so why not

click on that link and let’s follow each other. The Phoenix will be tweeting special offers and

discounts from time to time to its friends and followers so don’t miss out.

For a more comprehensive view, of who we are, and what we are about why not join us over

on WordPress. New articles and guest publications from students and staff will be published

on a regular basis, so why not contact us when you are feeling creative and would

like to share some experience? Our WordPress site can be accessed by clicking on

the WordPress link here. Why not drop one of your articles (250 words) into us

and let’s see if we can make you famous!

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5. The Management at Phoenix Restaurant

Linda has now been working with Compass Group Ireland for 13 years; 12 years in the

corporate giant, Microsoft and the past year here at NUI Maynooth. She has thoroughly

enjoyed the working experience on-campus and the following statement sums it up in her

own words:

“Life in Maynooth has been great, very different to the corporate world that I have been

involved with for so long, but so much fun. The students are young, energetic and full of life.

We are adapting everyday here to make sure we can give them the best food and service at

competitive prices. Our first year on campus has gone well, but we still have lots to give.

Watch out for next year’s new additions to the Phoenix. It will only get better!”

Anna Szyszkowska is Linda’s “right hand woman” at Phoenix in the role of Assistant

Manager. Anna moved from Poland to Ireland in September 2004 at the age of 18 and “from

day one” she was working in the catering industry. As she recalls, she tried “every angle” in

the business including cheffing, waitressing and bar work. In January 2006 she started

working with Compass Group as a Supervisor, also at their Microsoft operation in Sandyford

Linda Brophy is the General Manager at the

Phoenix Restaurant. Linda started her career in the

catering industry as a Chef, attending DIT, Cathal

Brugha Street to study Professional Cookery for 3

years.

After qualifying she worked in various restaurants

around the country which involved “long hours,

split shifts and no life” before settling into

industrial catering. Linda started working for

Compass Catering in 1999 as a Chef and soon fell

into a Supervisor’s role. It was from here that she

became interested in Management and slowly

moved up the ladder to her current position as

General Manager.

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and subsequently got promoted to Assistant Manager under Linda who was the General

Manager there at the time.

She returned to Compass as a supervisor of a small cafe situated at the Four Courts in Central

Dublin, the Friary Cafe. In September 2011, she found an internal vacancy advertisement for

a position at the Phoenix and decided to go for it because it was an opportunity to work with

Linda again.

Anna is “very happy with the job” because she is “learning an awful lot”. She thinks that

“every client base is different, the courts were very interesting” [but] “the college is

completely different again so it keeps my job entertaining”.

Anna Szyszkowska busy working on the tills at Phoenix Restaurant

In 2005, Anna enrolled at DIT, Cathal Brugha Street on a 3

year part-time BA in Hotel and Restaurant Management.

She graduated in 2008 with a distinction and a student

excellence award.

Anna left Compass Group just after graduating college and

worked as an Assistant Manager in Tenors Grill Room in

Donnybrook (now closed). She remained there until

January 2011 but then decided to go back to industrial

catering because (in her own words) “the long hours and

weekends in the restaurant were starting to bother” [her].

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Aside from Linda and Anna there are no other management staff on-site at Phoenix.

The other staff include:

Head Chef – Andrew Fitzgerald.

Second Chef – Alan Kelleher.

Other Chefs – Anton, Ryan & Denise (and they also serve the food at lunch time).

In Linda’s words “These guys prepare all the food and treats on offer from the Phoenix”.

At Phoenix we can also find on duty:

Jana – the beautiful Coffee Barrista in the Costa Cafe.

Anne Marie and Catherine – the till operators who greet customers every day.

Joan, Adelaide & Donal – the servers who, according to Linda, “might give you an

extra scoop of chips if you are nice to them”.

Daire & John – who keep the kitchen clean and the plates stocked up. They are not

seen but are “crucial to the operation”.

In summary there is a total of 13 staff employed at Phoenix, expertly managed by Linda and

Anna, providing an excellent array of services to the restaurant’s patrons.

Online Advertising

Our team decided to commence a short Facebook Advert campaign entitled ‘Phoenix

Restaurant’ which is funded from our own pockets and defined by the following targeting

parameters:

This advert targets 7,960 users.

Who live in Ireland.

Between the ages of 18 and 30 inclusive.

Who like #National University of Ireland, Maynooth or #St Patrick's College,

Maynooth.

Who are not already connected to Phoenix Restaurant, NUI Maynooth.

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The campaign is due to run for seven days (inclusive) from April 28th

to May 4th

2012 and a

daily budget maximum of £1.00 GPB has been allowed.

The advert ‘Bid’ (price per click – or CPC) has been set at £0.24 meaning that, on average,

four successful clicks per days should ‘max out’ the allowed daily budget.

Email Marketing

Our team approached the Computer Centre at the University to enquire about sending a one-

time mail-shot to all the students in the University informing them of the new social media

platforms that Phoenix Restaurant is operating on. From here we were directed to the

Registrar’s Office where we were informed that it was unlikely that such a mail-shot would

be permitted in light of the University’s policies on commercial promotion of businesses.

However, in the past, companies providing services in the environs of the University have

been allowed to send occasional mails (e. g. Kavanagh’s bus service) therefore we will

suggest to Linda Brophy that she communicates with the Registrar’s Office to arrange a mail-

shot in the near future. When the Registrar’s Office were refusing our initial approach, they

suggested to us that we “put up a few posters instead”, which is perhaps indicative of some

people’s misunderstandings and false perceptions of the power of social media marketing.

Search Engine Optimisation

The Phoenix Restaurant operates solely on the North Campus at NUI Maynooth and as such

is primarily concerned with attracting custom from the student and staff populations at the

University. The business is unlikely to attract clientele to the restaurant from outside the

immediate area of the campus due to considerations of distance and on-site parking. In this

context it is debatable as to how much impact and / or relevance the use of search engines

such as Google or Yahoo would have in relation to Phoenix.

Our team were of the opinion that customised Facebook Adverts would be a more effective

method of attracting potential diners from the target market to the restaurant (see Online

Advertising section above). Therefore the use of the pay-per-click Google AdWords service

was considered inappropriate at this juncture.

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A Google Search for the term ‘phoenix restaurant’ yielded “About 173,000,000 results” in

“(0.27 seconds)” with the firm who built the restaurant (MDY Construction) coming in at 9th

place with their site (http://www.mdy.ie/NUIMaynooth/237) documenting the building work

they did on-site.

Management explained to us that Phoenix hopes to attract other organisations from beyond

the university to hold events (e. g. banquets, corporate parties etc.) at the venue in the future.

At such a time, the use of Google and other search engines may become more important and

demand an increased investment in time and money. This kind of development would

necessitate further consultation with the management of Phoenix on an on-going basis.

The establishment of a Facebook Page, active Twitter Account and a WordPress blog with

regular (and tagged) posts should help to push Phoenix up the Google rankings.

Phoenix has also been set up at Google Places (http://www.google.com/places/) and Linda

has been informed to expect a validation postcard in approximately two weeks, with a PIN

code which she may enter on the site to ensure that the Google Place for Phoenix goes live.

Measurement

The following tools were used to measure the impact of the Phoenix Restaurant social media

campaign:

Facebook Insights

Facebook Adverts

Crowdbooster

A Microsoft Excel graph was also kept to reflect the daily increases in Facebook Fans

and Twitter Followers (see Appendix 1)

Google Analytics was not available for the Facebook Page or the WordPress.com

blog (this would have to be migrated to its own server and accessed through

WordPress.org to be eligible at some point in the future).

WordPress Stats

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Conclusion and Recommendations

At the beginning of the project it was agreed with Linda Brophy that all accounts and

passwords would be handed over to her on the 4th

of May.

Linda was advised of 6 possible options for the future management of Phoenix’ social media

resources, namely:

1. Termination of all activity (not advised).

2. Neglect (also not advised).

3. Handover to another group of students who would continue the maintenance for free

(difficult to find).

4. In-house management of the resources – this would depend on whether Linda could

afford to assign a member of staff (part-time?) to these duties. Also, Facebook,

Twitter etc. would have to be unblocked on the restaurant’s computers as they are

currently restricted.

5. Employment of a professional social media agency to continue with the work – this

option could be expensive as some agencies will charge up to €2,000 for creating of a

Facebook Page alone.

6. Continuation of the social media management with the team of students who

completed this assignment.

Naturally our team would prefer if Linda chose option 6. We have promised to send her a

quotation for services which she can consider over the summer break and decide upon before

September.

Whoever is tasked with the management of Phoenix’ services may continue to forge its

Internet imprint using all of the tools and methods documented above (for example inviting

Guest Bloggers to contribute to the WordPress site regularly) and many others besides which

may not have even been invented yet but are sure to appear on the cyber-landscape in the

months and years to come. These powerful tools are a vital resource for businesses in the 21st

century and those organizations that neglect them do so at their peril

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APPENDIX ONE

Social Media Activity – Phoenix Restaurant

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APPENDIX TWO

Agenda for meeting on 5th

April 2012

Phoenix Restaurant Social Media Campaign

Meeting: 5th April 2012 - 10am.

Setup:

1. Facebook Business Page.

2. Facebook Places Page linked to Facebook Business Page (needs iPhone setup).

3. Twitter Account with Twitter Feed.

4. LinkedIn Profile.

5. WordPress Blog.

6. Measures 1 - 5 (above) to be automatically linked to one another.

7. Gmail email address with Google Documents access.

8. QT code

9. Identify administrators (Adam, James, Alan, Jie, Linda, other Compass staff?).

Required:

1. Attractive & memorable username / handle for all platforms (e. g.

facebook/com/phoenixmaynooth & twitter.com/phoenixmaynooth &

phoenixmaynooth@gmail.com etc.

2. Possible username / handle

a. phoenixmaynooth

b. phoenixrestaurantmaynooth

c. phoenixnuim

d. other suggestions from Linda?

3. Logo (from current promotional material?)

4. Photographs (from current promotional material?)

5. Daily menus with special offers / promotions etc.

6. Opening hours (for Facebook Business Page etc.)

7. Staff profiles (or at least manager profiles?)

Deliverables:

1. As per assignment brief document - assignment report to module lecturers at end date.

2. Review of current social media strategy (non-existent?)

3. Facebook, Twitter, LinkedIn, WordPress etc. setup with QT code embedded

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4. 3 x WordPress blog entries

5. Target number of Facebook ‘Likes’, Twitter ‘Followers’ & LinkedIn ‘Connections’

6. Daily update of all social media platforms with menus, special offers, events, etc.

7. Analysis of social media ‘footfall’ using available tools: Google Analytics & Facebook Insights.

Report of this information back to all relevant parties including module lecturers.

Handover - 4th May 2012 (options):

1. Terminate (close pages) - not advised

2. Neglect - not advised

3. Other students to continue work (for no charge) - difficult

4. Engage Phoenix admin staff to take over work - schedule & budget allowing?

5. Pay current administrator to continue work

6. Pay new social media firm to take over work - expensive?

On this date review identity & access privileges of all administrators. Remove privileges & changes

passwords as appropriate.

Questions:

1. What is the history of the Phoenix Restaurant? 2. What exactly is available for purchase in the Phoenix Restaurant? 3. How far in advance do you know your daily menus? 4. When (what time daily?) can you email them to gmail address so they can be transferred to

the Facebook page? 5. What other services / amenities are available to patrons of the restaurant? 6. How many (and which?) photographs do you wish to place on the Facebook Business Page? 7. Do you wish to allow customers to place comments & photographs on the Facebook

Business Page 8. What promotional literature do you have available that we can incorporate into our work? 9. Other questions?

Preliminary Work:

1. Adam to set up & configure Facebook Business Page connected to Twitter, LinkedIn &

WordPress, but profiles to remain hidden (or unpublished) until they are suitable for public

access upon Linda’s approval.

2. Alan to liaise with Linda re: photography. He will be responsible for taking new photographs

if required.

3. James to supervise the compilation of menus / food / product lists (with Linda) prior to going

‘live’ with social media campaign.

4. Set a preliminary date for going ‘live’.

5. Other work necessary?

Thanks!

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APPENDIX THREE

Diary of work (shared in Google Docs)

Completed & on-going work for Phoenix Restaurant social media

Thursday 5th April

10. Set up gmail account - phoenix.dining@gmail.com 11. Set up Facebook profile - Phoenix Maynooth to allow access to new Facebook Business Page

- Phoenix Restaurant 12. Added Adam Byrne, Phoenix Maynooth, Linda Brophy, James Gavin and Alan Clarke as

administrators on Phoenix Restaurant Business Page 13. Removed Adam Byrne as administrator to avoid confusion (he is already administrator of

other pages).

14. Adam Byrne now accesses Phoenix Restaurant Page only through Phoenix Maynooth profile

15. Set up Twitter profile for Phoenix Restaurant (phoenix_dining : phoenix.dining was not

acceptable to Twitter)

16. Linked Twitter account to both Phoenix Maynooth profile and Phoenix Restaurant Business

page

17. Carried out test Tweets and Facebook Post between all profiles

18. Tried to set up LinkedIn account, could not due to compass email protocol issue (to be

discussed with Linda)

19. 2 Likes (Adam Byrne and Phoenix Maynooth)

Friday 6th April

8. Phoenix Restaurant Business Page allowed to go live for testing but not publicised as yet

9. Generated QR code and placed on Twitter and Facebook pages

10. Received Phoenix Restaurant promotional material by post from Linda and reviewed

11. 4 Likes in total

Saturday 7th April

8. Set up WordPress blog - http://phoenixdining.wordpress.com/ (phoenix.dining was not accepted)

9. Added heading photograph to WordPress blog - this is temporary - need a better photograph

10. Need to complete tag line and ‘About You’ section to WordPress blog (should be similar to About / Description section on Facebook page) - confer with Linda

11. Linked WordPress blog to Phoenix Restaurant Twitter account AND to Facebook Business Page

12. Set up folders for different social media in gmail account 13. Set up Gravatar account with linked photograph of Phoenix Restaurant 14. Talk to Linda about setting up Questions on Facebook Page with poll (voting) options 15. Applied for ‘Pinterest’ account 16. 17 Facebook Likes

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17. 15 Twitter Followers

Sunday 8th April

7. Created Pinterest account and added photos 8. 19 Facebook Likes

9. 49 Twitter Followers

Monday 9th April

10. Ask Linda to deactivate existing Twitter account

11. 21 Facebook Likes 12. 69 Twitter Followers

Tuesday 10th April

6. Went to Phoenix Restaurant and attempted to integrate new Facebook Place with Facebook

Page

7. Map already integrated through merge of first attempt at Facebook Place

8. Need Linda to authorize phoenix.dining@compass-group.ie for second attempt at Facebook

Place

9. Added Cover to Facebook Page

10. Liked other local businesses (e. g. University itself to stimulate return likes)

11. Have followed over 1,000 Twitter users to stimulate return followers - return rate is

approximately 10%

12. Edited Basic Information page - check with Linda

13. 64 Facebook Likes

14. 143 Twitter Followers

Wednesday 11th April

1. 71 Facebook Likes

2. 215 Twitter Followers

Thursday 12th April

1. 72 Facebook Likes 2. 248 Twitter Followers 3. Reached limit of following 2,000 on Twitter (targeted Maynooth students to build back

following)

Friday 13th April

1. 76 Facebook Likes 2. 273 Twitter Followers

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Saturday 14th April

1. 77 Facebook Likes

2. 290 Twitter Followers

Sunday 15th April

1. 79 Facebook Likes

2. 307 Twitter Followers

Monday 16th April

1. Menus put up for Monday and Tuesday 2. 81 Facebook Likes 3. 324 Twitter Followers# 4. Suggest to Linda about giving a food voucher to 100th person to LIKE Facebook Page

Tuesday 17th April

1. Menu posted for Wednesday 2. 82 Facebook Likes 3. 336 Twitter Followers

Wednesday 18th April

1. Menu posted for Thursday 2. 84 Facebook Likes 3. 344 Twitter Followers 4. Edit Bio section on Profile section of Twitter -should be similar to About section on Facebook

Thursday 19th April

1. Menu posted for Friday

2. 86 Facebook Likes

3. 350 Twitter Followers

Friday 20th April

1. 89 Facebook Likes

2. 364 Twitter Followers

3. Updated About, Description, Public Transport and Culinary Team sections on Facebook Page.

4. Updated Twitter Bio section.

5. Set up Facebook questions on Facebook page and asked “Which 'Hot Pot of the Day' did you

like most last week?”

6. Added new photos to Facebook Albums.

7. Signed up for foursquare. Need to link it to Facebook Page through mobile phone app.

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Saturday 21st April

1. 90 Facebook Likes

2. 371 Twitter Followers

Sunday 22nd April

1. 92 Facebook Likes 2. 375 Twitter Followers 3. Menu posted for Monday

Monday 23rd April

1. 95 Facebook Likes 2. 378 Twitter Followers 3. Menu posted for Tuesday.

Tuesday 24th April

1. 95 Facebook Likes 2. 390 Twitter Followers 3. Menu posted for Wednesday.

Wednesday 25th April

1. 96 Facebook Likes 2. 401 Twitter Followers 3. Menu posted for Thursday.

Thursday 26th April

1. 97 Facebook Likes 2. 409 Twitter Followers

Friday 27th April

1. 98 Facebook Likes 2. 424 Twitter Followers

3. Breakfast and Lunch Menus posted for Friday.

4. Set up Crowdbooster Account.

Saturday 28th April

1. Menu posted for Saturday (University Open Day). 2. 103 Facebook Likes 3. 434 Twitter Followers 4. Created Facebook Advert Campaign for Phoenix Restaurant to run for 7 days. Bid price - 0.24

per click (CPC). Maximum daily budget - £1.00 (approximately 4 clicks per day). 5. Set up Google Places for Phoenix Restaurant - Linda will receive a postcard in 2 / 3 weeks

with validation instructions. 6. Added new inside and outside photos to Facebook Albums.

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Sunday 29th April

1. 105 Facebook Likes

2. 445 Twitter Followers

3. Facebook Advert Campaign for Phoenix Restaurant received 6 clicks which converted to 2

LIKES at a cost of £1.23.

4. 2 posts added to WordPress blog.

Monday 30th April

1. 108 Facebook Likes

2. 459 Twitter Followers

Tuesday 1st May

1. 114 Facebook Likes

2. 467 Twitter Followers

Wednesday 2nd May

1. 124 Facebook Likes

2. 471 Twitter Followers

Thursday 3rd May

1. 127 Facebook Likes

2. 480 Twitter Followers