18

Click here to load reader

Mobile marketing strategies by business type

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Mobile marketing strategies by business type

Mobile Marketing Strategies By Business Type

Mobile/Text Messaging Marketing

Page 2: Mobile marketing strategies by business type

Strategies/Event Marketers With hundreds (or even thousands) of people

attending your events, Group Texting gives you a better way to acquire customer data.

Allow your customers to signup for notifications and marketing messages on their mobile phones

Your customers text your Keyword in and you can automatically add them to your contact list.

Page 3: Mobile marketing strategies by business type

Common Uses/Nightlife - Bars, Lounges & Nightclubs Cut through the clutter of nightlife promotions

with text messages that can't be ignored. Send mobile VIP passes, information about

food & drink specials, and special prizes. Directions, live performance and parking

information  Long code messaging is truly two-way, your

customers can instantly respond to your offers.

Page 4: Mobile marketing strategies by business type

Common Uses/Real Estate

Text listings to customers to review based on pre-submitted criteria they have sent to you; allows them to select houses they would like to see from your list and text you back or call you to schedule

Post signs by each home with “Text Keyword House1234 (example) to 41242 to receive more information on this house”

These solutions will allow the realtor to build a database of of interested prospects that they can follow up with as needed.

Prospects can view a virtual tour of the property provide a link to your mobile website in the text msg.

Page 5: Mobile marketing strategies by business type

Common Uses/Restaurants' Builds customer loyalty. You can up sell your

current customers and drive foot traffic on slow nights.

Hot summer afternoon? Offer a special on iced coffee.

Want to reward repeat customers? Allow them to text in to receive special deals. 

Page 6: Mobile marketing strategies by business type

Common Uses/Retail

Build relationships by giving back to your customers. Use text messaging to send coupons, sneak preview sales, and exclusive offers directly to your customers' cell phones.

Drives foot traffic on slow nights. SMS is an inexpensive and trackable way to

drive purchases.

Page 7: Mobile marketing strategies by business type

Common Uses/Schools & Universities Reach your entire student body in a matter of

minutes. Whether you're dealing with a campus emergency, inclement weather, or general information, group SMS is a fast, affordable way to reach hundreds or thousands of students in minutes. 

Page 8: Mobile marketing strategies by business type

Physicians / Dentists / Hospitals' / Other Medical Facilities   Send reminders about upcoming

appointments Send test results Send new patient instructions Allow patients to schedule appointments Send customers notifications of

cancellations / re-schedules / schedule vacancies

Send monthly healthy living newsletters

Page 9: Mobile marketing strategies by business type

Mobile Marketing Strategies by Business Type - Locksmith / Plumber / HVAC / Contractor / Electrician 

Post emergency contact numbers & regular business hours

Send customers notifications of cancellations / re-schedules / schedule vacancies

Allow customers to schedule appointments for services

Page 10: Mobile marketing strategies by business type

Mobile Marketing Strategies by Business Type - Fitness Club  Post class schedules Allow customers to get reservations for special

services (tanning, massages, fitness trainers, etc.) Send customers notifications of cancellations / re-

schedules / schedule vacancies Allow customers to make monthly membership

payments or pre-pay special services payments Send monthly newsletters to members

Page 11: Mobile marketing strategies by business type

Mobile Marketing Strategies by Business Type - Tanning Salons / Massage Studios / Hair Salons  Allow customers to schedule appointments Allow customers to pre-pay for services throught

you mobile website Send customers notifications of cancellations / re-

schedules / schedule vacancies Allow customers to sign up for loyalty programs  Hair Salon’s register customers / potential

customers to receive weekly hair care tips (can be (SMS) text msg or can be videos that actually demo the tips)

Page 12: Mobile marketing strategies by business type

Mobile Marketing Strategies by Business Type - Veterinarian's Office  Send reminders about scheduled appointments Allow customers to schedule appointments Send test results Send customers notifications of cancellations / re-schedules / schedule

vacancies Send monthly pet newsletters  Send reminders to schedule appointments when shots or check-ups are due

(much less expensive and time-consuming than direct mail or telephone calls)

Offer specials on teeth cleaning, grooming, nail clipping Offer specials on kennel services For animals receiving on-site medical attention; send text or photo updates

to owners throughout their stay For animals on extended kennel stays; send text or photo updates to owners

throughout their stay In emergency situations such as the recent pet food scare, send urgent

awareness messages to clients to insure they are informed

Page 13: Mobile marketing strategies by business type

Mobile Marketing Strategies by Business Type - Library  Send reminders for book due dates Notify library users when a book they reserved is

available Allow library users to make a book, video, or other

materials reservation Allow parents to register children for special

programs Allow community members to register themselves

for special programs being delivered at the library (author speaking engagements, training, etc.)

Send monthly newsletter that includes: events schedules, book reviews, library info, etc.

Page 14: Mobile marketing strategies by business type

Mobile Marketing Strategies' By Business Type/Auto Dealership’s A car buyer text messages the vehicles keyword to your short

code 41212 CAR BUYER gets info on the vehicle, can view photos on their

phone, request a more info, schedule a test drive, visit a WAP page(mobile website built specifically for that vehicle, and even get a map with directions to your lot

The CAR BUYER can access this information from wherever you post it: in your classifieds, on the internet, your website, and on the cars themselves. Let your Mobile Listings sell your cars 24/7!

 CAR BUYERS receive vehicle information via text messaging. A Buyer sends a text message to from the comfort of their cars or while standing on your lot after hours. Within seconds, they receive a reply including vehicle information including:

Page 15: Mobile marketing strategies by business type

Mobile Marketing Strategies' By Business Type/Auto Dealership’s Make, Model, Year Price, Mileage Property Description Salesperson Contact Information Photos of the vehicle and more…

Page 16: Mobile marketing strategies by business type

Mobile Marketing Strategies' By Business Type/Auto Dealership’s The CAR BUYER can then request a callback from the

dealership, a vehicle brochure via email, photos of the vehicle, or schedule a test drive instantly via text messaging. Salesperson receives CAR Buyers' contact information as soon as information is requested so salespeople can close more sales, more profitably. Once the vehicle sells, simply reuse the code and sign on the next sale.

Page 17: Mobile marketing strategies by business type

Mobile Marketing Strategies' By Business Type/Musicians' Build your opt-in database by allowing

subscribers to text your mobile keyword to short code 41242

EX: Text “The Band” to 41242 to get exclusive mobile updates including tour dates and album release parties.

This will allow you too market and stay connected to your subscribers.

Page 18: Mobile marketing strategies by business type

If you would like to learn about additional Mobile Marketing ideas for this industry, another industry, or discuss Mobile Marketing strategies for your particular business, please contact Destiny Pearce for your FREE consultation.http://www.socialthrivemarketing.mobi To receive exclusive offersText socialthrive to 21242as the sending phone number