Mobile marketingWhy you can no longer do without

it

A constant growth

In the last year alone, 2015, the number of people that use mobile apps and sites grew by 38%

“Super User” - people that use apps from 16 to 60 times a day, are 590 millions, up 34% in the last 12 months

http://flurrymobile.tumblr.com/post/124152019870/mobile-addicts-multiply-across-the-globe

What do people do on mobile?

75% of emails, 60% of Facebook posts and 90% of tweet are viewed on a smartphone or tablet

By 2020 over 70% of the World population will own and use a mobile device

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?IR=Thttp://www.ericsson.com/mobility-report

Why mobile marketing is essential and strategic?

To understand why mobile marketing is an essential tool and unstoppable trend you need to explore what new consumers want, grasping the new “mobile mix”:

1.“what”

2.“when”

3.“where”

4.“how”

#1 What - a custom experience

People expect tailor-made communication that are in line with their habits

If you knock at your customer’s door (with a mobile-optimized email, push notification or other) to offer him cookies while he is having tea - you have already won his heart

#2 When - the importance of immediacy

People love when brands and businesses are synced with their daily activities and respond very well to contextual promotions in line with the moment they are living

Coupons that are sent to the customer while he is in the store are a simple yet extremely effective way to “seize the moment” and do more business

#3 Where – proximity mobile marketing

Search engines are the most visited sites on mobile and 70% of these searches leads to an action within one hour

L’Oreal created a campaign where customers could find the closest shop with GPS and an app. Redemption was 20% versus the average 8% of “traditional” campaigns

http://www.iacquire.com/blog/mobile-behavior-big-game-seating-a-study-with-surveymonkey

#4 How - the integrated path

The buying experience is increasingly more mobile and lived on-line and in-store

It is also a multi-platform experience: customers use PC and mobile when shopping in the 57% of cases

Contents have to be optimized for any device and be part of a common “story”

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-February-2014

So what is the first step of a sound mobile strategy?

The first step starts at the bottom: a website which works perfectly on mobile

Trying new ideas and tools on mobile can be done with small investments and very short development times, also for very small, small and medium businesses

The Return On Investment will be astounding - while waiting might prove lethal

Start now!