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Kwame Ferreira discusses the differences between digital, physical and mobile social networks in his talk at mobileCampLondon 2007
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Mobile Social NetworksKwame
Fjord 2007
Mobile Camp London
Fire...Fire...
Fire...
Fire...
Fire...
“Yes, I was at that fire, it was lacking wood...”
with mobile phones each one of us has a fire, and we take it everywhere
AdrianIbrahim
Geek. Has a myspace page where he has 1200 friends. Jerks off 3 times a day, and has 6 real friends.
Shepherd. Goes to the market on sundays. Everyone knows him as “Ibrahim the son of the goat herder who looks like a bull”.
First web equates to first wave of SN:
News groups, Message boards...people gathered around specific topics.
just like gathering around fires, or going to the pub...
History of the web... mention Cluentrain...
Oh Shit, we’re connected. Let’s go crazy!!!!!!!!!!!! But let’s do it sitting down...
“Hey, somebody connected all these people and now they are going crazy. What can we do?”
“Well, we can start by telling them they are connected.”
First consolidated SNs
Adrian joins Friendster and Orkut and Hi5 and makes two new real friends...
Ibrahim is on a boat to
How is Ibrahim doing?
...with his mobile social network
You are reminded that you can make Friends through your Friends. Ads become more selective.
2nd wave:
Introduction of tools and intelligence to make the ‘connected experience more meaningful’
3rd wave:
media type and service cross-pollination, updates, tools
difference between romanic churches and gothic churches
Adrian is growing and consolidating his network.Some of his mySpace friends become part of is phone’s address book. migration is vital
Ibrahim meets people on the ‘street’ and they become part of his phone’s address book. migration is vital
The real mobile SN is here:
For both Adrian and Ibrahim
It cannot be imagined. It’s real...
Adrian gets lucky a few times (learns how to spot the single amongst his friends) and learns how to master his SN. He eventually discovers linkedIN and gets a job...
It’s only natural that Mobile Social Networks become a direct translation of existing online SNs. After all they’ve worked for Adrian, there’s a business logic in place...
...not good enough though.
Rewind <<
Print: great to take along, but no sound...
Radio: great, and you can move about, and there are tribes... but no pictures.
TV: magic, but you have to consume it sitting down. It demands all your attention.
Networked Computer: you can talk and lose yourself in the web... but you must do it sitting down.
Cell-phone: you can talk and text everywhere and it wakes you up in the morning.
Adrian, Ibrahim
Ibrahim, Radio
Adrian, Ibrahim
Adrian
Adrian and Ibrahim
Adrian Networked Mobile Computer: you can talk and lose yourself... you can watch TV and listen to radio, control your bathtub, check in at the airport, flirt on the move, make home movies, listen to and share music, play games, customise ringtones, vibrate, send messages, ask for help, take pictures, manage your contacts, know where you are...
Creativity tools
Productivity Tools
Social Tools
Discovery tools
Manage my social network (address book)Communicate with the elements in my social network (text, voice)Go online and connect with my PC native SNs
Problem — most come from the PC}
What is important in mobility?
Talk Text
Music Games
Talk Text
Music Games
Talk Text
Music Games
Day 1 Day 2 Day 10
Business man
Talk Text
Music Games
Talk Text
Music Games
Text
Music Games
Day 1 Day 2 Day 10
TeenTalk
Do you want a phone you can take with you everywhere?No one asked me. Still here it is and it changed my world.
Do you want a computer you can take with you everywhere? How is it going to change my world?
The question no one asked:
The question now is:
I go outside
We can start to think like Adrian or like Ibrahim
Rely on web based social networks
Rely on bodies
The suckers want us to sit down...
which are inherently mobile
There is a great probability that Jessica had sex with John last night.
James just shared two pictures he took with his MC. He probably thinks he is a good photographer.
Annie is within physical reach of you. This your chance to mate.
I want my mobile to make sense of my data/world
position me
Killer app for Adrian:
crossing web and mobile data
Well, everything will start to be more emotional. Why?
think bodies.the 1000 we cross everydaythe ones that make us laugh
Now if we start to think more like Ibrahim
A little bit of my story
Faceted ID > creating a profile > performing
talk about Danah’s work
reducing digital complexity may also reduce... humanity.
intro initial framework (2h) over 100h Family
When you meet someone
225 words per minute 27000 words
the getting laid context
Physical social intercourse... Goffman
Behavioural patterns
Pulse in/of the crowd
OS level
Buds, 2002
Zhu Ming 1995
Bods, 2003
“Spontaneous digital articulated networks: wireless augmented networks in free random identity interchange bays.”
these guys have an augmented ID, I wish I had had one
Ibrahim rolls into town
Wow! Look at all these
fires...
Ibrahim thinks to himself: shit everyone’s got a fire...
Peter Witt, 1950
Clockwise from top left: spider on lsd, spider on mescaline, spider on caffeine, spider on hash
Normal spider web
We’ve spun a web above us, around us. It’s part of the city, it is the city.
text by Hans Geser
Whole collectivities move together, so that intragroup communication can be maintained [touch]
text by Hans Geser
Communication codes have to be standardized and messages simplified in a way to be compatible with conditions of movement and/or wide and variable spatial dispersion.
Whole collectivities move together, so that intragroup communication can be maintained [touch]
Communication used to be limited to the rather rare occasions when populations are densely aggregated at specific locations.
text by Hans Geser
Digital living begins with physical living. This entails a shift in the roadmap... otherwise we will be porting MySpace and Facebook-like apps for phones...
Adrian went on to do this... piece of shit!
Ibrahim is driving a cab now
the car is mobile and very sociable
Portable devices brought in by the occupants
Head Units
Rear Units
Media Storage +GPS
On Board Computer
Stereo
Stereo +
Behaviour > Mobility and Stability
Work, most of my day in front of a computer On the move, where am I?
Satellite musicCheck mail
Synchronize my music Call to orderWatch TV
What is truly important and always present
We have routines that anchor our lives
We move between heterogeneous environments. Some of which are controlled by us, others not. [Habitat.]
Space of interaction is vast and unpredictable
Ibrahim has a new routine
When out on the street we have a purpose and it’s very difficult if not impossible to divert people from their purposes. Our lives are about routine behavior and to do lists are not very flexible. On the move we
have lines of flight to which we commit and from which we seldom move away from.
home work
pub
gym
Shopping centre
pub
pubhotel
friend’s place
hospital
No reason why the Address book should not be an IM
People are not numbers
Gang member suspect gunned down by the police who then proceeded to smash his phone and retrieve the sim card in order to identify his contacts.
