Mobile Society 2020 Discussion Document 2011 02 V1

This document is confidential and is intended solely for the use and information of the client to whom it is addressed.

The Mobile SocietyEnabling People and Organizations for 2020

Auburn Hills, MIFebruary, 2011

FOR DISCUSSION

Mobile Society 2020 1

1. About Our Firm

2. Mobility 2020

3. Program Design for Mobility

4. Summary and Next Steps

Agenda


About Our Firm

Newport Consulting Group is an independent consulting firm founded in 2005 and managed by several leading directors from DMR Consulting Group and strategy firm Booz & Company

Our clients enjoy working with our experienced professionals who deliver large firm capabilitiesin the context of a boutique firm culture

We function as top-end, high-touch advisorsto our clients, unencumbered by large overhead cost models or downstream deployment agendas


Our ClientsNewport Consulting has worked over the years with many leading and progressive commercial, public sector, and not for profit and charity organizations, in partnership and direct engagement formats.

Commercial Public Sector Not for Profit and Charity

Services and Software

http://www.ucc.org/aboutus/ucclogo.htm�

http://www.rim.com/index.shtml�


Our Practice Areas

Strategy

Operations

Risk &Program Management

Technology

Our “SORT” practice model allows our clients to benefit from a broad, holistic perspective on key business challenges, while focusing deep experience in one or more critical areas.

What KPIs govern my initiatives, how do I know when they are “out of bounds”? What governance model do I need?

How do I create a culture of sustainability? How do I leverage disruptive innovations for marketplace

gains, creating an investment portfolio of new ideas?

How do I fit my organization to improve existing or introduce new operating models?

How do I structure the functions, people, and resources in my organization to drive strategic initiatives?

How do I enable change in the organization?

What approaches do I use to structure and prioritize initiatives inside my organization?

How do I manage and mitigate risk across my business operations?

How do I drive maximum value from my portfolio of initiatives?

Based on my operations and existing technology investments to date, how do I select and implement the best technology solutions to support my business?

How do I manage that process from planning to go live?


Our ServicesWe maintain expertise in strategy formulation and execution with several key focused service areas where our experience can be leveraged to create high-value, low impact outcomes in the organization

Strategy Formulation and Execution

CorporateSustainability

EnterprisePerformanceManagement

PathwayInnovation

GovernanceRisk and

Compliance

ProgramDesign andOversight


1. About Our Firm

2. Mobility 2020



Agenda


Move to the CloudStudies suggest that by 2020 the mobile platform - smart phones, cell phones, cloud computing - will replace traditional computing methods to conduct business and communicate socially.

1) SAP, web research, AMR (Gartner), Newport Consulting Group analysis.

Traditional Computing“The Cube Environment”


Needs Change but the Cloud RemainsDeveloping and mature regions of the world will look to mobility and the cloud for different reasons, developing countries lacking infrastructure today will “leap frog” a generation of technology.

Developing regions -No or little current infrastructure, initial need will be for basic

services such as financialmanagement, banking,

B2C and B2B commerce.They will only know life

“in the cloud.”

2

Mature markets - particularlyintroduction of 4G into US / NAmarkets - will allow for greateruse of corporate functions and

consumer experience.

1

As growth matures in saturated 4Gmarkets such as Asia (Japan) and EU,

US / NA market resembles more a“developing” market.

Source: T-Mobile Investor Day brieging (Jan, 2011), SAP, Newport Consulting Group analysis


Applications Vary by Audience, ComplexityInitially administrative functions will become mobile-friendly, downstream more complex interactions with customers to create demand forecasting, spending, and augmented realities will persist.

AdministrativeBanking, travel and expenses, basiccommodity purchases, tracking and

monitoring of purchases and deliveries, basic workflows

Predictive

Enhanced

Lower complexity

Greater complexity

Business analytics, performancemanagement, sensitivity analysis,

logistics, transport management, mobilesurgery (viewing / commenting)

Example applications

Augmented reality, interactive learning, on demand mobile execution (m2m), mobile surgery, prescription fulfillment

(execution)

Source: InfoStretch, SAP, Newport Consulting Group analysis


1. About Our Firm

2. Mobililty 2020



Agenda


Mobile Application Program Lifecycle

Differentiators

Typical application development activities in the mobile world resemble the wild westwhere little rigor on conventional processes and release management exist until just before deployment.

We place a program office approach backed by years of project managementexpertise around development teams, whether in an oversight role or directly managing development partners.

This ensures consistent requirements, planning, and applicability of various mobile application deployments.

We work with development partners who can approach all phases of the program lifecycle including adherence to standards and testing practices across major carrier platforms.

The mobile application development approach is not unlike traditional application rigor. The difference is the need to ensure testing of the application across a myriad of device and carrier combinations.

Our Approach

The nature of the app

Intended use

Intended target audience

Complexity

How to structure

Who will use

How will use

How will transmit

What carriers

What devices

Interaction Potential

unplanned use

Build the application

Develop transport strategy

Ensure data and content manage-ment

Across multiple platforms

Across multiple devices

Integrate

&Test

Develop

Identify

Analysis

Study



Integrating Approaches via Change Leadership

Ways of Working with Clients

We develop partnerships with our

clients and work in integrated teams

We work with clients to develop the

change program architecture

We aim to initiate change leadership

activities early in the program

We work best as an integrated part of a

cross-functional program

Our facilitative and open style of

working enables skills and knowledge

sharing to build change capability in the

client team

Tools and SkillsLevel of Engagement

Organization

Team

Individual

Stakeholder Management

Surveys & Focus Groups

Workshops & Facilitation

Coaching

Team Building

Skills & Knowledge Transfer

Communications

Influencing Skills

We leverage a solid background of change leadership techniques, tools and skills across multiple client and development partner environments to ensure proper startup of new capabilities


One Example - Mobile SustainabilityWe are facilitating conversations inside of SAP’s Sustainability Executive Advisory Committee ISEAS) to understand how to bring together mobility offered via Sybase for procurement, tracking, reporting

Example Technology Coverage

Client/Server side Core Java development – Middleware – Java, J2EE – LAMP – Linux Apache MySQL PHP/Perl – Frontend – HTML, XHTML, JSP, CSS, XML-XSLT, Ajax,

JavaScript, JSP

Backend – EJB, JBOSS

Databases – MySQL, Postgres – ORM Tools –Hibernate

Web development Frameworks – Velocity, Turbine, Struts XML Frameworks

Web Server – Apache HTTPD

OS – Linux, Windows 2000, XP

Development Environment – Eclipse, Netbeans

Application Servers - Tomcat, JBoss, Websphere

Updated partner performance

ILLUSTRATIVE

Downstream partner metrics



1. About Our Firm

2. Mobililty 2020



Agenda


Summary and Next Steps

Address any follow-up questions from executive stakeholders by e-mail or phone

Obtain stakeholder acceptance of Newport as your chosen partner for sustainability planning

Work with your internal contracting organizationto develop and establish a master servicesagreement and / or Statement of Work

Confirm Newport Consulting engagement staffing

Commence pre-engagement planning activities


Author, professional speaker, writer and consultant - William (“Bill”) Newman serves as Managing Principal of Newport Consulting Group, an independent management consulting firm focused on strategy, operations, risk management, and technology. Mr. Newman has 25 years experience in a wide range of operations including manufacturing, R&D, sales, marketing, planning, human capital, and finance. His expertise spans service, manufacturing (automotive,

aerospace, life sciences, high tech, furniture, CPG), government, utilities, transportation, and healthcare industries.

Mr. Newman’s service area focus is innovation, strategy, program design and oversight, and corporate sustainability. He is a former executive of Volkswagen’s technology division, and a member of the SAP Sustainability Executive Advisory Committee (EAC). He is a member of the adjunct faculty at Northwood University and participant of the University of Oregon Sustainability Leadership Program.

Bill was granted the Certified Management Consultant designation by the Institute of Management Consultants in 1995. Mr. Newman is a qualified Trainer / Coach granted by the American Society for Quality (ASQ) since 2000, and a qualified consultant in SA 8000 for social accountability since 1998. Mr. Newman is a professional member of the American Marketing Association and a registered expert witness with the Technical Advisory Services for Attorneys.

Bill holds a Bachelor’s Degree in Aerospace Engineering with a minor in Economics from the Henry Samueli School of Engineering at UCLA, and an MBA in Management and minor in International Business from the Conrad Hilton School of Business at Loyola Marymount University (Los Angeles). Bill and his wife Teresa makes their home in southeast Michigan.

Select Project

Highlights:Strategy and program design

for commercial, public sector,

and not for profit organizations.

Global trade adoption and

integration with SAP O2C

Strategic KPI alignment for

multinational management

association

Marketing strategy and plan

for $30M mental health

service provider

Business integration and

technical alignment for

aerospace joint venture

Statewide enterprise content

management strategy

Sustainability advisory for

major software manufacturer

William Newman


Jesse Jacoby, a management consultant with extensive experience executing strategic initiatives and achieving business transformation goals. He provides thought leadership and expertise in the areas of organizational change, strategic communications, and stakeholder engagement. Jesse has helped dozens of clients, including Fortune 500 companies, deliver successful people and change strategies across a range of initiatives such as technology deployments, merger-

acquisitions, corporate restructuring, and outsourcing.

Jesse spent more than a decade leading consulting engagements for Booz & Company, Accenture, and Right Management. He has worked across multiple industries, including transportation, automotive, energy, retail, and financial services. Jesse is adept at all organizational levels, and frequently engages with c-suite executives, vice presidents, and directors, as well as middle managers and frontline employees.

Prior to his consulting career, Jesse served as the Director of Marketing for start-up technology company COS, Inc., which provides information services to the scientific research community. His online product marketing strategies supported the company's growth through two rounds of venture funding, a five-fold organizational expansion, and positioning of the company for its eventual acquisition.

Jesse holds an MBA from The Johns Hopkins University, as well as a Masters in Communications. He retains close ties with Johns Hopkins where he serves as Treasurer for the University's Alumni Council and sits on the Steering Committee of the Carey Business School Dean's Alumni Advisory Board. Originally from the East coast, Jesse and his wife Allyson now call the city of Denver home.

Select Project

Highlights:Led organizational change and

transformation efforts for:

Largest ever deployment of

PeopleSoft to the DoD

Top airline’s passenger

system deployment

Fortune 10 retailer’s

acquisition strategy

Largest single-country

outsourcing initiative

Fortune 10 manufacturer’s

CRM rollout

Big 3 auto’s IT outsourcing

/ shared services transition

Fortune 100 talent

acquisition strategy

Jesse Jacoby


Contact