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Slide 1
Gain New Clients The Hidden Mobile Website Sales Opportunity Revealed
Andrew R Edwards | 24-07-2014 | Brisbane
2014 Andrew R Edwards | www.andrewredwards.com
1
How Powerful Is Mobile? Google Answers
Survey How Many Have Searched On A Smartphone On Google?
Search On Your Phones Now - Sell my home
Search on Your Phones Now - Sell my home
sellmyhouseonline.com.au
Now Search On Your Own Website
Please ask questions What would you like to know?
9 Years Full Time Internet Marketing Lead Generation
Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial)
I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change.I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & testyour marketing
8
Powerful Free Gift End Of The Seminar ($597 value)
9
5 Essential Steps
1
Why is a mobile optimised website essential for leads?
2
How to track your success & ROI
3
The 4 essential benefits your mobile app should include
4
5
Importance of
mobile advertising
Mobile website best practices
5 Essential Steps
Step 1
Why Use Mobile Websites To Boost Your Leads?
Australia Leads The World
29M mobiles
9M smart phone users
Your prospects
How do they see your website on a mobile?
Source : Chamber of Commerce Queensland business survey for 2014
Smartphones in everyday activities
Smartphones are the most common starting place for online activities
16
Most searches online now start on a smartphone
Digital Media Overtaking TV Mobile Trend US & Australia
Source:
Thinkwithgoogle
Most Important Mobile Website & Apps Features
Are you using Email Marketing for your websites promotion?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
42% recipients will delete the emails which are not displayed correctly on their mobile devices
21
Ultimate mobile email usage statistic
Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type.
eMailmonday (2014)
Ultimate mobile email usage statistic
68% of Gmail and Yahoo! User`s opens occur on a smartphone or tablet
Litmus (Dec 2013)
What Does This Mean For Your
Sales & Leads?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
Mobile Optimized Email Newsletters?
Only 25% email marketers are optimizing their newsletters for mobile viewing
Survey - Are You Optimized For Email?
Two Key Trends In The Australian Market
Lack of understanding around mobile integration with other
communication channels
Lack of urgency around the move to mobile compatible platforms
Continue to lose more leads & sales from mobile visitors
Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV.
Another issue, according to Pellegrino,is thatthose agencies and clients who do have a sense of how mobile integrates with other messaging activity,have a surprising lack of urgency around the move to mobile compatible platforms, preferring to wait for the perfect solution in six to nine months time,rather than implementing interim measures straight away, even though according to Googles data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.
26
Insufficient Knowledge Of Online Marketing Techniques
Roadblock in the path of many businessessuccesses
The Smartphone Revolution Is Happening Now
Is your website ready to take advantage of the opportunity?
Step 2
Free ROI Measurement Tool
How can your business benefit from Google Analytics?
What is ROI?
Page Efficiency Analysis Report
How well is it doing its job?
Page Title
Conversion Analytics
With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others dont -- so you can adjust your site and your marketing programs to meet your business goals.
http://www.flickr.com/photos/68751915@N05/
35
Mobile Overview Report
Audience > Mobile > Overview
The Mobile Revolution Is Here Now
Google Survey Statistics
Once a business website is optimized for mobile use;
64% increase in visits & 50% increase in conversion rate
How can this help you in your business?
10% increase in conversions =
Increase in sales & profits
One Slide can be added after this one:
Content -
How this can help you in your business?
This can be used as conclusion:
Just imagine a 50% increase in conversion, which means a 50% increase in sales.
More sales is equal to more profit & growth.
39
How Do You Feel At Missing These Opportunities?
Who would like to increase their sales & profits?
Conclusion
Need to be clear on mobile & desktop objectives
Knowing user behavior = Increased sales & leads
Questions?
Step 3
Mobile Apps Lead Generation
48 Billion apps downloaded from Google Play
Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms.
46
Google Play Video
You need to understand what & who, is your target market?
http://www.flickr.com/photos/ddebold/4434748226/
48
Mobile Website
Mobile App
OR
This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.
49
The Top 7 Features Your Mobile App Should Have
Push Notifications
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
Location-based messaging
The Top 7 Features Your Mobile App Should Have
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
The Top 7 Features Your Mobile App Should Have
Mobile Payment
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
The Top 7 Features Your Mobile App Should Have
Social Integration
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
The Top 7 Features Your Mobile App Should Have
Geo-location and Maps Integration
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
The Top 7 Features Your Mobile App Should Have
One click contacting
The Top 7 Features Your Mobile App Should Have
GPS Coupons
Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc
Mobile Apps Lead Generation Business Outcome
Social Media summary + sharing
Pre sell your product & service
Need to market them
McDonalds Case Study
4 Different Types Of Successful Mobile Apps
Repetitive Users
Checking for the same piece of information, over and over again
E.g News updates
Bored Now Users
People waiting in trains, cafes or airports
E.g. Games, educational
http://www.flickr.com/photos/teromakotero/8705861207/
61
Tesco QR Codes Sales Idea
Urgent Need Users
Need to find something fast like directions
http://www.flickr.com/photos/wongjunhao/2700164079/
63
Business Users
Save them time or money
Make a business how to app
http://www.flickr.com/photos/mikecogh/9326829006/
64
v s
Mobile App tools for Banking
New Comm Bank App
DOWNLOAD
commbank.com/smallbusinessapp
Questions?
Step 4
Please ask questions or
A Missed Opportunity?
Mobile Website Case Study Video E Bookers
Source:
Thinkwithgoogle
Source:
Thinkwithgoogle
Spending On Mobile Paid Ads
$9B
$28B
$13B
$19B
$23B
Series 12014.02015.02016.02017.02018.09.0213.3218.5623.2428.41Column12014.02015.02016.02017.02018.0Column22014.02015.02016.02017.02018.0
Spending On Mobile Paid Ads Vs. Other Media
39.50%
51.90%
65.70%
75.90%
85.90%
2014
Column1
MobileOther0.3950.605
2015
Column1
MobileOther0.5190.481
2016
Column1MobileOther0.6570.347
2017
Column1MobileOther0.7590.241
2018
Column1MobileOther0.8590.141
Desktop Ads v/s Mobile Ads Target Landing Pages To Create Leads
Local Ads On The Google Maps Mobile App
Attract new customers looking for local businesses
Google map
Your ad
59% Australian Smartphone Users View 1st Page Ads On Google
You need SEO for mobile websites as well
Ads Noticed By Age Group - Banking Sector
Local Offline Store Traffic Can Be Increased
Google maps extensions
Call extensions
Comcast (USA phones) + 270% higher click through on locals ads
Case Study - Ticketsnetwork.com
Desktop Website
Dedicated Mobile Website
Ticket sales grew by 184% in just 4 months
Conclusion
Take advantage of many types of mobile only adverts to boost your leads
Questions?
10 Minute Audience Exercise What would you want to include on a mobile website?
Step 5
Your Desktop On A Smart Phone A Good Experience?
Entrance
(Call to actions & other important information)
A mobile visitor will see only this section of your store
85
Like this?
OR this?
4 out of 5 Websites Not Optimised For Mobile
If Your Competitor Has A Mobile Website
Imagine the consequences of not having a dedicated mobile website?
Lost sales from visitors and all the repeat purchases
Multiple Industries Using Mobile Websites
GreenShareCar
Pizza Hut
GIO
Caravan Clothing
Your Desktop Website On A Mobile?
A good or bad user experience?
10 best practices + marketing strategy
Web developer discussed mobile in depth? Specialist?
A Nasty Experience. Easy?
Thought it would be quick
Included responsive design
Used template first -Formatting challenges, browsers
OR
Responsive
Dedicated?
This is Slide #67
92
Dedicated Mobile Site
Responsive Web Design
vs
Responsive Web Design v/s Dedicated Mobile Site
Usability issues
Slower performance
Lower conversions
Responsive Web Design Key Issues:
Responsive Web Design v/s Dedicated Mobile Site
Speed Quicker
Increased leads & sales
Targeted content
Dedicated Mobile Site Key Benefits:
Mobile Site Best Practices
10 Mobile Site Best Practices
Simplify navigation
Keep it quick
Design for visibility
10 Mobile Site Best Practices
Make it easy to convert
Make it accessible
Be thumb friendly
10 Mobile Site Best Practices
Make it seamless
Make it local
Use mobile site redirects
10 Mobile Site Best Practices
Listen, learn and iterate
SPEED MATTERS
How fast does your mobile website load?
How fast does your desktop website load?
What is the ideal load time of a mobile website?
One Second
7 seconds* average for a typical mobile website
1 second additional delay in page load will cost you
7% of sales are lost
9.4% decrease in page views
8.3% increase in bounce rate
Slow loading Slow internet speed
=
=
Slow loading Poor website design
Very slow loading siteFrustrated visitorsLost leads & sales daily
Designing for mobile is not same as designing for desktop
NEXT STEPS
Test for loading time speed
Above the fold content visible in 1 second or less
Experience in optimising issues like this is where sales increases can be extraordinary
Your Amazing Sales Opportunity
Get in contact with our office today to apply for a FREE REVIEW of your loading times & website
Mobile Free Videos
Subscribe to our channel for
more valuable info
youtube.com/Askandyadvicenow
Summary Review
Mobile consumers in Australia lead the world Variety industries
Many desktop websites on a mobile = Bad user experience
Your local customers are searching on Google on their mobile
Summary Review
Opportunity to increase sales from existing web visitors
Dont assume your developer has the 'answers
Low Investment
What Matters?
Vision of opportunity to grow your business
Decision making attitude
118
How many people have searched on a mobile website?
Questions To Guests
Survey Dedicated Mobile Website (Not responsive)?
Conclusion
Do not lose out on the growing market & opportunity of mobile marketing
Make sure that you work with experienced providers
Order Your Lead Generation Mobile Website
andrewredwards.com/MobileWebsiteOffers
Services To Generate More Sales & Leads
Contact Andrew & The Team
www.andrewredwards.com
T: 07 3103 3265 & M: 0401 445 019
Special Offer Only This Evening
5 Free Digital Marketing Reviews Grow Your Leads (Value $597)
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How does Social Media work with your Blog?
How effective is your email marketing?
Please Fill In The Feedback Form
Questions?
Thank You!