ANDREW MCGRATH MOBILE ENGAGEMENT IN THOMSON REUTERS

REUTERS/Cheryl Ravelo

September 2013 andrew.mcgrath@thomsonreuters.com

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ABOUT THOMSON REUTERS

•  The world’s leading source of intelligent information for businesses and professionals

•  We are the world’s most trusted news organization •  We serve professionals in the financial and risk, legal, tax

and accounting, intellectual property and science and media markets

•  We employ approximately 60,000 people and operate in over 100 countries

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MEDIA

•  Newswires •  Video •  Pictures •  Digital Syndication •  Graphics •  Financial Information

REUTERS/Carlo Allegri

Reuters is also the world's largest international news agency, a leading provider of real-time, high-impact, multimedia news and information

services to newspapers, television and cable networks, radio stations and websites around the globe

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OUR BUSINESSES & CUSTOMERS FAST FACTS

Legal Financial & Risk IP & Science Tax & Accounting

•  The 25 largest global banks

•  More than 5,000 investment firms and hedge funds worldwide

•  Over 40,000 customers and 400,000 end users in over 155 countries

•  100% of the Top 100 U.S. law firms

•  100% of the ABA accredited law schools

•  Over 80% of the Fortune 500

•  Leading global provider to national, state and local governments

•  All of the “Big 4” accounting firms

•  94 of the Top 100 law firms

•  95 of the Fortune 100

•  100 of the Top 100 CPA firms

•  Leading global provider to national, state and local governments

•  More than 15,000 customers and 20 million end users globally

•  Academic institutions, researchers, government agencies, corporations, pharmaceutical and biotech companies

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Mobile in Thomson Reuters.

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I have one mission

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make Thomson Reuters

serious about mobile

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2 AND TWO STRATEGIES

improve our mobile experiences

change TR employees attitudes to mobile

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MOBILE LANDSCAPE IN TR

•  there is a perception that our products are not suitable for mobile…

•  iOS is the lead platform

•  android and html 5 increasing –  we tried hybrid… –  windows and blackberry no more than a watchlist activity

•  adobe air has been a key platform choice –  but is about to go unsupported

•  so native or html 5?

•  understand and respond to b2b context

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MOBILE LANDSCAPE IN TR

•  there is a perception that our products are not suitable for mobile…

•  iOS is the lead platform

•  android and html 5 increasing –  we tried hybrid… –  windows and blackberry no more than a watchlist activity

•  adobe air has been a key platform choice –  but is about to go unsupported

•  so native or html 5?

•  understand and respond to b2b context

12 Source: Kleiner, Perkins, Caufield & Byers - Mary Meeker Internet Trends 2013

SMARTPHONE AND TABLET GROWTH GLOBALLY

13 CONFIDENTIAL – NOT FOR REDISTRIBUTION

Smaller Tablets Are More Popular

Smaller is better.

In 2011, the most popular device screen size was 11 inches. In 2012, it was 8 inches.

Source: IDC

14 CONFIDENTIAL – NOT FOR REDISTRIBUTION

mobile engagement in TR •  iOS is the lead platform

•  android and html 5 increasing

•  we tried hybrid…

•  windows and blackberry no more than a watchlist activity

•  adobe air has been a key platform choice

•  so native or html 5?

•  understand and respond to b2b context

Native or html 5?

A decision tree is the answer

decisions like 1. performance

2. reach

3. animation

4. developer costs

5. updating

6. stand alone or 3 screen

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MOBILE ENGAGEMENT IN TR

•  iOS is the lead platform

•  android and html 5 increasing

•  we tried hybrid…

•  windows and blackberry no more than a watchlist activity

•  adobe air has been a key platform choice

•  so native or html 5?

•  understand and respond to b2b context

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RESPONDING TO B2B CONTEXT

•  b2b reality –  high touch sales

–  subscription

–  buyer is not always the user

–  multiple niche products

engagement –  mobile tools for sales

–  reward usage

–  dashboards for decision makers

–  don’t try and look for a single Point of Entry

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CHANGING MINDS

• understand and respond to b2b context

• multi screen service design

• be obnoxiously mobile 1st

•  innovate to embarrass

• governance

Mobile Double 1st: Tablet first, finessed for desktop, smartphone equal first

Thank You.