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The first show of MobileYouth Asia LIVE!How did Blackberry rise to the top so quickly in Indonesia?How long will it stay on top? What is the key customer segmentBlackberry needs to pay attention to?Find out!
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MobileYouth Asia LIVE
Hosted by Ghani KuntoEvery Thursday12:30 pmUTC +07:00Join and have your say:http://www.slideshare.net/mobileyouth/meetingLogin using your Slideshare or Facebook ID
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Rise (& Fall?)of BlackBerry in Indonesia
FLICKR: YASMINA HARYONO
EPISODE 1: April 28, 2011
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Youth Mobile Trends 2010 by Youth Research Partners
How important is BlackBerryto you?
“Not having a Blackberry is suicidal,all the class materials and informationare shared via BlackBerry Messenger
….That’s why I rarely reply to any SMS.”
Alvie, 22, Student,Bandung, Indonesia
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This isThe
mostpowerful
advertising
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Karina, 18, Jakarta
Timeline+ 6 WEEKSKarina convinces a total of 8 friends to purchase Blackberry because of BBM.
BlackBerry, BBM and word-of-mouth
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What to do …
• 25+ female BB users. What drives them to adopt BB?Identify your
beachheads
• Empower them to talk about BB to their networks
Facilitate dialogue among
beachheads
• Do beachheads care more about apps or BBM?
Involve beachheads in
product development
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http://www.mobileyouthreport.com/indonesia
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Download this presentation and get access to more chartshttp://www.mobileyouthreport.com/indonesia