Mobility as a Service Growth Program

Info Event 10.11.2015

Agenda 10.11.2015

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9.00 – Morning coffee and networking9:25 – Welcome9:30 – Review of the Strategic Analysis of Vehicle

Manufacturer Mobility Services & Strategies: Martyn Briggs, Frost & Sullivan

10:20 – Internationalization trainings: Markku Vantunen, Fintra

10:35 – MaaS program news: Mikko Koskue, Finpro10.50 – MaaS program activities abroad

Mobile World Congress, Hannover Messe and other events – Finpro

Business opportunities and events in the USA: Hartti Suomela, Finpro USA

11:20 – Closing remarks: Mikko Koskue, Finpro11:25 – Networking Lunch

MaaS – Growth Program in a nutshell

• Business area:

– Intelligent vehicle

– Smart traffic management

– Mobility as a service

• Goals:

– Help Finnish companies to find new exportopportunities and grow

– Attract foreign companies to invest in Finland, findpartners and catalyze growth

• How companies benefit from participating the GrowthProgram?

– Workshops and trainings for improving competencesof personnel in exports

– Participation to international trade shows and events:• Preparation workshops before trade shows

• Shared erhibition stands and delegation

• Organizing meetings with potential customers (matchmaking)

• Marketing via using Team Finland channels

• Contacting potential foreign customers which areseeking partners and products from Finland via Finpro.

• Market studies and identification of opportunities

• What does it cost?

– Participation to program is free of charge

• Participants get information about events and trainings

• Participants get information about relevant market studies, foreign visitor meetings and inquiries (match making).

• Registration is required

– Participants can select which specific trainings or events (tradeshows etc.) they want to participate

• Program activities, such as events, typically have a participation fee, which is determined when enrolling for the activity.

• Team Finland subsidizes financially to cover the costs (costsare significantly lower than participation independently)

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Intelligent Vehicle Intelligent Traffic MaaS

Test Ecosystems

45 companies registered to the program

Past activities

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Mobility as a Service – Growth Program Recent and Forthcoming Activities

Event When Other informationRegistration signed 5-11/2015 45 companies

Kick off 5/2015 35 companies participating

Stakeholder cooperation Ongoing ITS Finland, MINTC, Tekes, Trafi

Roadshows to Oulu 6/2015 and 8/2015 15 companies visited

Roadshow to Tampere 8/2015 9 companies visited

Conferences –Fact finding and benchmarking

6-8/2015 4 conferences

Face-to-face meetings 5-10/2015 60+ meetings

Frost and Sullivan market study 7-9/2015 In cooperation with Helsinki Business Hub

New York Transit Delegation 9/2015 Hosted by Tekes MaaS-team

TOPIS Delegation (KOR) 9/2015 4 companies pitching their offering

Kolon Delegation (KOR) 9/2015 8 companies pitching

Japanese IE Chubu Delegation (40 persons, led by Toyota and Denso)

9/2015 4 companies pitching their offering

Chinese Delegation 9/2015 Finnish automotive offering presented

Event TimePitching training 25.9.2015

Pitching training 21.10.2015

MaaS program info session 10.11.2015

Module 1.1. 9.12. and 15.12.2015

Module 2.1. 15.1. and 22.1.2016

Module 3.1. and 3.2. 2/2016

Pitching training Q1/2016

Market studies Q1/2016

ITS World Congress 2015

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• Finnish Pavillion hosted by ITS Finland• 11 MaaS Growth Program companies

participated• Visit from the Minister of transport and

communication, Mrs. AnneBerner• Excellent networking opportunities• Interest from journalists• Launch of MaaS Alliance

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Finnish companies were wellrepresented at TU-Automotive Europe.

- ADA Drive- Vincit- Symbio- Superoperator- Foreca- The QT Company- Eximap

Excellent networking opportunities and discussions with potential customersand partners.

Slush 2015

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Recent highlights

http://corporate.foreca.com/en/news/20/61/Foreca-launches-premium-connected-car-weather-services-in-over-40-countries

Pitching at Slush, http://www.slush.org/slush-100/http://www.slush.org/slush-100-participants-announced/

Ficonic Solutions: Was pitching at the mobility event in Munich three weeks ago. http://www.bayern-innovativ.de/querdenken2015/tv

Has won a deal in Australia, negotiations on-going in the USA.

Finnish IoT company Wirepas got international recognition yesterday by winning the Product Innovation Award at the European Utility Week in Vienna. The winning innovation, PINO™ is the only fully automatic, distributed Multi-Hop Mesh IoT platform in the market.

And many others thatare not open for public as of yet…

Acknowledged Business opportunitiesTwo-way connectivity:

• Aggregated content in areas like smart navigation and cloud connectivity

• Car diagnostics, emergencies, stolen cars, driver's behaviour

• Communication: Bluetooth, Wi-Fi and ZigBee

• Connectivity to personal devices, around the car, within the car, to the cloud

• Improvements to low connectivity areas

Driving safety

• Sensoristics: cameras, radars, sensors for chipped glasses, 3D accelerometers/gyroscopes to monitor the "driving style"

• Geolocation and multi-constellation receivers

• Heads up display improvements and Smart driving aid integration

Security issues

• Passenger security, such as panic alarm systems

• Systems security, such as firewall and virus protection

• Theft prevention and insurance services

• Certification of applications and software upgrades

Premium audio and video optimization

• Video and audio on demand, Internet radio/TV, Gaming,

Innovative screens, In-car multipoint audio delivery

• Innovative services and solutions

• Face and voice recognition

• Smart City; car as a planning tool

• Traffic monitoring and planning

• Services based on location: such as search of restaurants, tourism, entertainment, targeted promotions

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Other recent business opportunities.

India

“Indian Railways is the world's second largest rail network and fourth largest freight carrier controlled by a single management. The country's railway network route stretches over more than 64,600 kilometers (km), of which 23,541 km is electrified. The sector plays a critical role in transportation within the country — it operates 19,000 trains every day, moving 2.6 million metric tons (MT) of freight and 23 million passengers.”

A request for RFP for “Development of Train Protection Warning System (TPWS)” from Finnish ICT offering

Canada

A company in Canada is looking for a partner to supply Transport Control System (TCS) in Canada and in Africa. Main features: task management and optimization, routeoptimisation, time control and management, task lists, invoicing, refunding, payroll, alcolock.

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The BMW Startup Garage is a startup’s gateway into the multi trillion dollar automotive industry. We offer a no-strings attached, co-development partnership, as well as a network of top automotive engineers and managers.

• The BMW Startup Garage centers on startups that help us improve our vehicles and the driving experience. Startups admitted to the program are:

• Automotive startups – companies who target exclusively the automotive industry

• Startups from other industries – companies that have a technology for many industries, who believe their solution can also be of significant value to the automotive industry

• Product/solution must be demo/proto ready in order to enroll.

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MarCom Toolkit

Channel Primary goal Critical success factors

Events• Own events• 3rd party events• Material: printed,

digital & videos

• Promoting Finnish companiesand expertise

• Supporting networking

• Implementing ”Before –during – after” approach

• Providing information alsofor those who don’t attend

Online and Social Media• Finpro.fi (+ ICT sub-

category)• Finpro SoMe channels• Private SoMe channels

• Supporting other channels in informing stakeholders, for example

• Sharing interesting topicswithin program scope

• SoMe activation for ownpersonnel

Direct Marketing• ICT Digi newsletters• Post-marketing support

(phone, email, meetings…)

Media Relations• Business media• General ICT media• Trade press• Major bloggers

• Informing and activating Finnishstakeholders

• Promoting success stories

• Supporting events withinterviews and info kits

• Promoting success stories and Finnish expertise

• Activation of ownpersonnel for after-sales

• Utilizing streeting group etc. to get more credibility and wider audience

• Trainings and coachings for own network

Recent highlights

October

• 5 company interviews at ITS World Congress

November

• First coverage in Germany on Finnish offering

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Several articles in media about companies in Mobilityas a Service –Growth Program.

Finpro shares relevant articles via Team Finland channels.

How you can help us to promote you

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Information on your product launches, success stories etc.- To be shared on Finpro online and SoMe

channels for wider reach

Event promotion- If a company participates to an event,

we can share and promote that via SoMe

One-sliders

Wishes on how to support you throughMarCom?

QUESTIONS?THOUGTS?

minna.juuti@finpro.fimikko.salmi@finpro.fi

Digitalisaatio - Kansainvälistymissunnitelma

Asiakkaan löytäminen kv-markkinoilla

• Mitä tavoitellaan ja millä resursseilla (Visio)

• Asiakkaat ja miten me voimme auttaa heitä (Segmentointi)

• Miten erottaudumme eduksemme kilpailusta (Arvolupaus)

• Mistä kannattaa aloittaa asiakkaan etsiminen (Fokusointi)

Liiketoimintamalli skaalaaminen

globaalilla markkinalla

• Mitä myydään ja millä hinnalla

• Miten asiakkuus hoidetaan: myynti, toimitus ja tuki

• Mitä kuluja meille syntyy

Module 1.1 –Kansainvälistymissuunnitelman tekeminen

Moduuli sisältää kaksi 1-päivän koulutuksen.Koulutuspäivien tarkempi agenda lähetetään osallistujille noin viikkoa ennen koulutusta.

Tarkoituksena on • Rakentaa suunnitelma, joka auttaa kohdentamaan

tekeminen sinne, missä onnistumisen mahdollisuudet ja saavutettavissa olevat tuotot ovat suurimmat

• Auttaa skaalaamaan business-malli tavoitteiden saavuttamiseksi

Koulutuspäivät ovat interaktiivisia ryhmävalmennussessioista, joissa opitaan itse ja yhdessä muiden yritysten kanssa tehden.

Päivät sisältävät yksi tai kaksi yritys-esimerkkiä, jotka liittyvät käsiteltäviin aihekokonaisuuksiin ja tarjoavat verrokkikohteita ja/tai avaavat ostajan/sijoittajan/partnerin näkökulmaa aiheeseen. 9.12.2015 15.12.2015

Digitalisaatio – Kansainvälinen myynti

Asiakkaan tavoittaminen ja tehokas myynti

globaalilla markkinalla

• Eri tapoja tavoittaa loppuasiakas – kuka voi auttaa

• Luottamuksenrakentaminen ulkomailla

• Online kanavat myynnin tukena

• Tehokas myyntiprosessi

Partnereiden kanssa toimiminen

• Millaisia partneita myynnin tueksi

• Miten vastuut, tekemiset ja tulot jaetaan partnerien kanssa

• Toimivan yhteistyön rakentaminen

Module 2.1 –Myynti ja jakelutieosaamisen kehittäminen

Moduuli sisältää kaksi 1-päivän koulutusta.Koulutuspäivien tarkempi agenda lähetetään osallistujille noin viikkoa ennen koulutusta.

Tarkoituksena on • Auttaa hahmottamaan tehokkaimmat tavat

tavoittaa asiakkaat ja moninkertaistaa myyntivoima kansainvälisillä markkinoilla

• Tarjota työkalut miten rakentaa toimiva yhteistyö ja motivoida paikalliset kumppanit

Koulutuspäivät ovat interaktiivisia ryhmävalmennussessioista, joissa opitaan itse ja yhdessä muiden yritysten kanssa tehden.

Päivät sisältävät yksi tai kaksi yritys-esimerkkiä, jotka liittyvät käsiteltäviin aihekokonaisuuksiin ja tarjoavat verrokkikohteita ja/tai avaavat ostajan/sijoittajan/partnerin näkökulmaa aiheeseen.

15.1.2016 22.1.2016

Moduuli 1.1 – Asiakkaan löytäminen kv-markkinoiltaAlustava agenda

9:00 – 10:00 Osallistujien esittelyt ja tavoitteet

- Mitä kansainvälisiä toimintoja on jo menossa

10:00 – 10:55 Visio: Mitä tavoitellaan ja millä resursseilla

- Ryhmätyönä: Tavoitteiden määritys ja edellytettävät resurssit, SWOT

11:05 – 12:00 Segmentointi: Asiakkaat ja partnerit, tarvittava tuki

- Ryhmätyönä: Arvoketju / Arvoverkko; mitä tukea on tarjottava

12:00 – 13:00 LOUNAS

13:00 – 13:55 Arvolupaus: Miten erottaudumme kilpailusta

- Ryhmätyönä: Arvolupauksen määritys ja Competitive Positioning Matrix

14:05 – 14:55 Fokusointi: Mistä aloitetaan asiakkaan/partnerin etsiminen, referenssit, ”sisäänheittotuote”

- Ryhmätyönä: Miten määritetään ”sisäänheittotuote”, asiakasreferenssit, mistä tietoa kohdemarkkinoista

15:05 – 16:00 Yhteenveto ja osallistujien esitykset

- Osallistujat esittävät päivän päätteeksi arvolupauksensa ja ”sisäänheittotuotteensa”

Päivän aikana pidetään 1 – 2 yritysesitystä, joissa yritykset kertovat omia kokemuksiaan kansainvälisten asiakkaiden saamisesta.

Esitykset ovat n. 15 minuutin mittaisia ja ne pidetään online-yhteyden yli.

Events for 2016

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Preliminary agenda forUpcoming events Q1-Q2 / 2016

Date Event Place Web

6.-9.1.2016 CES Las Vegas, USA http://www.cesweb.org/

13.1.-15.1.2016 Connected Car Japan Tokyo, Japan http://www.connected-car.jp/en/

27.-28.1.2016 Connected DriverBrussels, Belgium

http://www.connectedriver.events/

23.-25.2.2016 Embedded World Nürnberg, Germany

www.embedded-world.de

22.-25.2.2016 Mobile World CongressBarcelona, Spain

http://www.mobileworldcongress.com/

14.-15.3.2016 Connected Fleets Europe 2016Amsterdam, Netherlands

http://www.tu-auto.com/fleeteurope/

25.-29.4.2016 Hannover Messe Hannover, Germany http://www.hannovermesse.de/home

3.-4.5.20165th Conference on Future Automotive Technology Focus Electromobility

Munich, Germanyhttp://www.bayern-innovativ.de/cofat2016

31.5.-2.6.2016 Autonomous Vehicle test&developmentSymposium 2016

Stuttgart, Germany http://www.autonomousvehiclesymposium.com/

25.-27.5.2016 Connected conferenceParis, France

http://connectedconference.co/

6.-9.6.2016 ITS European Conference Glasgow http://glasgow2016.itsineurope.com/

8.-9.6.2016 TU-Automotive Detroit Detroit, USA http://www.tu-auto.com/detroit/

14.-15.6.16 Automobil Elektronik Kongress Ludwigsburg, Germany http://www.automobil-elektronik-kongress.de/

19.-22.6.2016 2016 IEEE Intelligent Vehicles Symposium Gothenburg, Sweden http://iv2016.org/

Preliminary agenda forUpcoming events Q3-Q4 / 2016

Date Event Place Web

28.6.-1.7.2016 Connected Cars ’16 London, UK http://connectedcarsworld.com/

29.6.-1.7.2016 IFAC Symposium on intelligent autonomousvehicles

Leipzig, Germany http://iav2016.inf.h-brs.de/

29.6.-1.7.2016 IFAC Symposium on intelligent autonomousvehicles

Leipzig, Germany http://iav2016.inf.h-brs.de/

7/2016 Automated Vehicles Symposium 2016 San Francisco, USA http://www.automatedvehiclessymposium.org/home

26.-30.9.2016 Fisita World Automotive CongressBusan, Korea

http://www.fisita2016.com/

10.-14.10.2016 ITS World Congress 2016 Melbourne, Australia http://www.itsworldcongress2016.com/

19.21.10.2016Singapore International Transport Congress and Exhibition (SITCE)

Singaporehttp://www.sitce.org/

10/2016 TU-Automotive Europe TBA

TBA

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Team Finland at Mobile World Congress 22.-25.2.2016

Biggest mobile event in the world!

• Great opportunity & sales channel to showcase products and expertise to international audiences• Potential clients & partners

• Potential investors

• Team Finland• Finnish start-ups and growth companies• Tekes• 4 Team Finland Growth Programs• 3 Regional Development Agencies• Finpro

Two conference packages for Finnish companies: Premium & Light

Key elements MWC Premium MWC Light

Presence at theTeam Finland stand

Permanent desk at the stand

Stand as a home base

Company coaching Team Finland preparation day;

one-to-one coaching;sales pitch training

Team Finland preparation day;

one-to-one coaching;sales pitch training

Visibility before & during MWC 2016

Pre-marketing; logo visibility at the

stand; company desk

Pre-marketing; logo visibility at the

stand

Pitching opportunity Stage is yours! Stage is yours!

Price (excl. VAT) Excellent deal!8 500 / 6 900 €

Light as promised!3 200 / 2 900 €

How to Join?

• Team Finland organizes a Call for Participation where companies are invited to express their willingness to join the event

– Companies can express their willingness to join by filling in and signing the contract form (a separate document “Call for Participation / Order form”)

– The places at the Team Finland stand are filled in with suitable companies on the “first come, first served” basis until the maximum number of companies is reached. Therefore, Team Finland reserves the right to close enrollment at any time

– The companies that have signed the order confirmation will be contacted directly. The price of the attendance package will be invoiced once Finpro has confirmed the company’s attendance at Team Finland stand

– If your company is interested in joining one of the Growth Programs and become eligible for the special price for Growth Program members, please contact the Program Director of the specific program

• On behalf of Team Finland, Finpro takes care of the practical arrangements of the Team Finland trade show exhibition. For more information, please contact Project Director Mari Kankaanranta: mari.kankaanranta@finpro.fi / +358 40 530 9749

Hannover Messe 25.-29.4.2016

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• Hannover Messe is the world’s most important industrial show.

– The event gathers 200 000 visitors per year, from which 30% arefrom abroad.

– 68% of attendees are decision-makers.

• Hannover Messe attracts leading professionals from across the globe, from all sectors of industry. Those who want to stay ahead in theglobal competitive race have no choice but to visit Hannover!

• All sectors of industry under one roof

Hannover Messe 2016

• Stand at Industrial Automation / Digital Factory area (hall to be decided)

– Plan to have 70-90m2 stand

– Better visibility for your company as a member of joint stand at the Hannover Messe

– Networking opportunities

• Companies in 2016 Hannover Messe

– Preparation event for companies participating

– Sales pitch training in one-day training event

• Pre-marketing to generate buzz at the stand

– Pre-event marketing via Team Finland channels

– Marketing tools available for companies to utilize

in their own marketing

– Ready-made social media content to maximize visibility

prior & during the event

– Media work to target national and international media

• Matchmaking service

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Mikko KoskueProgram DirectorMikko.koskue@finpro.fi+358 50 355 6656

Jouni SalonenProgram ManagerJouni.salonen@finpro.fi+358 50 572 0647

Minna JuutiProgram CoordinatorMinna.juuti@finpro.fi+358 46 923 1846

Looking for more information or interested in joining the event?Do not hesitate to contact us. We will be happy to tell you more aboutpossibilities for your company to participate events.

At your service

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