Mobilize.orgdemocracy 2.0 summit

winn maddrey @wmaddrey

topics education

©  2010,  Topics  Education

background

Topics Education (www.topicseducation.com)

1995 founding as a magazine

educational product and program design (AIT, MS, Rock the Vote, Special Olympics)

Winn Maddrey

PR, marketing and communications

Capitol Hill, White House, executive branch

PR co. founder (2x), consultant, speaker

basic campaign elements

goal

strategy

theme

time horizon

geography

team

metrics

starting

messaging

theme

tools

training

deployment

out in public

on the web

social media

adaptation

proactive

responsive

tools and process will evolve

managing

training

organizing

evaluating

measuring

volunteers

votes

other metrics - web traffic, calls, registrations

thank you.

winn maddrey

winn@topicseducation.commobile: 704.905.2912

twitter: @wmaddreyLinkedIn: http://www.linkedin.com/in/

winnmaddrey