Modern Media

HYPER ISLAND MASTER CLASS MODERN MEDIA

there’s never a bad time to , however this is a lousy time to text your assistant.

(#HIMC)

hello, i’m @darrellwhitelaw i make things @IPGLAB

co:

mobile development

growth consulting media exploration

social storytelling

DEEP FOCUS

disclaimer: my views (and my potentially foul mouth) are my own

now that i’ve appeased legal, let’s move on . . .

TO BE THREE YEARS TOO SOON IS TO BE BEHIND. THE TRICK IS TO BERIGHT ON TIME.

STEFANO PILATI - CREATIVE DIRECTOR, YSL

life in a fully mediated world

0

1250

2500

3750

5000

1960

1990

2006

average marketing messages per day (u.s. consumer)

international television and video almanac

VALUINGAUDIENCES

now what?

$16.9BTOTAL

$8.8BADS

http://www.gartner.com/it/page.jsp?id=2092217

2012 global social media revenue

reach &resonance

acquireconnections

messagesreach

connections

connectionsdiscusscontent

content shared by

connections

reach engagement amplification

www.comscore.com/like

there’s no such thing as viral, only good.

interesting things are happening

http://help-us.nikeinc.com/app/answers/detail/article/twitter-rsvp/a_id/22897#twitter

Nike #RSVP

#WARBYWALK

engage audiences at all sizes and see results

OBSERVING ENGAGEMENT

THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED

WILLIAM GIBSON - AUTHOR

your name is just noise, it’s the least of my concerns

DEALING INDATA

.02% is not a success rate, it’s a $#*!%& standard

find, buy and engage your most valuable audience

SSP, DSP, RTB, DMP . . . WTF?

FRANKLY, PLANNERS WEREN’T HIRED TO BE TECHNOLOGISTS OR QUANTS

JOANNA O’CONNEL - SENIOR ANALYST, FORRESTER

the future is in the machines

(greatly magnified)

STORY 1 STORY 2 STORY 3 STORY 4

STORY 1ASTORY 1BSTORY 1CSTORY 1D




STORY 1ESTORY 1FSTORY 1GSTORY 1H




RETARGETING LAYER

RETARGETING LAYER

TARGETING LAYER

TARGETING LAYER

OVERARCHING BRAND MESSAGE

CONVERSION

$$$$$

$$$$

$ $$

tell better stories

when data streams collide

thanks

@darrellwhitelaw or [email protected] if you’re legacy.

Business

Modern Media