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Presentation on modern practice management in Hearing Healthcare.
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MODERN PRACTICE MANAGEMENT.
Our Profession Faces New Challenges
• Educated Patients
• More Discerning Patients
• Much More Challenging Market Environment
• Possible Changes In Legislation
• Possible Regulation
WHAT IS YOUR COMMERCIAL STRATEGY?
And How will you achieve it?
2007 2008 2009 2010 20110
20
40
60
80
100
120
140
160
180
Growth
Growth
LONG TERM COMMERCIAL STRATEGY
• To Succeed
• To Grow
• To Gain More Market Share
• To Retain Patients
• To Encourage Referral
• To Capture New Patients
What About
• Growing The Available Market
• Increasing Profession Efficacy Acceptance
• Increasing Profession Perception
These are concepts you need to think
about
Patient Retention & Patient Referral Will Secure Your
Business
Your Future Lies In Your Existing Patients
They Hold The Key To Your Financial
Health
They Are The Cheapest Manner Available
To Consolidate And Increase Your Market
Share
They Will Also Help Grow The Available
Market
HOW DO YOU PLAN TO
ACHIEVE THIS LONG TERM STRATEGY ?
All Strategies Need Planning & Tools For Tactical
DeploymentAvailable Tools For Effective Practice Management
Effective Practice Management Is Key To Your
On-going Success1. Customer Relationship Management
2. Targeted And Well Defined Marketing
3. Patient Journey Management
4. Patient Engagement Strategies
5. Auditing And Test Verification
CRM !
Think About Why
Because It will Supply You The Data You Need To
Manage Your Patients And Make Qualified
Commercial Decisions
New Patient Engagement Tools
Why?
Put Simply, Because You Have To In Order To
Secure Your Business
But First, Cover Your Basics
The Basics
Presentation
Point Of Sales Display
Staff
Simply Put;
Do You Leverage Your Practice ?
Do you ensure that your practice environs sell you and add to the Patient
experience ?
The Patient Experience Is
Your Brand
Your Web Presence
• Is it a modern website?
• Has it been re-designed in the last year?
• Is it clean, clear of clutter, media rich with a regularly updated news section?
Think Strategically
Manage Your Practice
Manage Your Patients
Engage Your Patients
Regularly On An Emotional Level
Be Innovative
Thrive